Play Meter

Issue: 1978 May 15 - Vol 4 Num 9

continued from page 15
stay on the tour. You see, you have to motivate the
pros to go on the road. You have to have the
abilities built into the prize money breakdown.
Because of that, the first -prize money in a $10,000
tournament i not an impressive figure, no matter
how much you make it. When you get to the larger
tournaments, your philosophy changes, however. It
all has to do with the turnout.
PLAY METER: 0 for your regular tournaments,
you aren't looking to establish one big payoff, but
rather four or five moderately good payoffs. That
way in tead of helping one person along, you've
helped four or five people along?
PEPPARD: It's very important that you don't
make it a winner-take-all tournament, where the
top three or four teams take everything there is.
You've got to pread out the prize money. Look at
our nationals thi past year; you can see where 64th
place paid $500.
ROGER : You've got to realize that a guy can't
make a living winning one out of five. But he can
make a living by taking fourth in two of five. There
is, however, one other philosophy that we use in
about three events over the year, and it does
include the pie-in-the-sky big-dollar purses. You
need to have these because you have to have the
motivation, a reason for someone to become the
best. Therefore, we have events like the Super
Doubles where they win two Corvettes, and the pro
championships where they are going to win a ton of
money for first -place. And there's a $100',000
tournament coming up soon where the first -place
money will be a sizable dollar figure. But when you
talk about the $10,000 and the $25,000 events, you
have to realize that you're providing a livelihood. So
the prize money has to answer those questions.
PLA Y METER: Are cash prizes legal in all states?
PEPPARD: When we went out to conduct the
quarter-million-dollar tour, we contacted in every
market either the district attorney or the attorney
general, and we received no negative input from
anybody. There's an excellent precedent for us.
And that i the Iowa attorney general has taken the
position that a foosball event is a sports event.
There are many states, however, where you will
run into problems in any events where the entry
fees exceed the prize money. What I mean is that in
a $10,000 tournament we could run into problems in
some states if we collected $12,000 in entry fees.
You have to show them that you are giving away at
least one hundred percent of the entry fees. But we
don't have this problem because we've always run
into a deficit. Now, we have occasionally run into
some complicated licensing problems, be we have
never run into a problem as far as the actual
operation of the tournament itself.
ROGERS: The Iowa case is a classic in that we
presented the case to the Iowa attorney general.
The front page of the local newspaper reported one
day that the attorney general was evaluating the
prospects, and the next day the paper reported that
he had backed approval of the sport. It was really a
PLAY METER, May, 1978
very simple proposition, a simple demonstration
that howed that foo ball does indeed require skill
and not luck.
PLA Y METER: What is the ratio of referees to
tables?
ROGERS: One to four. There' probably one
refer e available for every four tables. I should add
that the portmanship, which I said had reached a
very low point at that Wichita tournament [during
the quarter-million-dollar tour] has reached a very
high point today. The players, in fact, have been
known to call technical fouls on themselves.
PLA Y METER: What can an operator do as far as
running his own tournaments?
PEPPARD: We don't see the operator as the key to
perpetual promotions in his locations. It isn't that
important that he turn all his locations into in -house
tournament locations. Instead, he should look for
the right locations, then he should go out and apply
our tournament principles at the grassroots level.
There's no operator in the country that can run a
tournament in everyone of his locations. But there
are very few locations where the operator cannot
find the right kind of person to oversee that kind of
promotion. So the operator can get involved by
turning his locations on to promotions. We have
someone here at our toll -free number who works
with player associations, operators, locations on
just how to promote at the local level, how to run
tournaments. I would say we probably get a
minimum of thirty phone calls a day coming either
"It's very important that you don't make it a
winner- take-aU tournament" - PEPPARD
"I don't think we're too far away from a 50,000
mailing list of committed players" - ROGERS
69
from the location or the operator everyday. And the
peopla we have who are involved in promotion, to a
high degree, their time is spent in applying our
national promotions at the location level.
PLAY METER: Don't you encourage operators
who have their own tournaments to sponsor players
in your bigger tournaments?
ROGERS: That's been a part of our proposition for
the past two years. We told operators that they can
hold in -house tournaments and for the prize money
pay that players' entry fee to the nationals. That
way the big numbers we put out there become their
numbers too. Instead of saying, "I'm going to give
you $100 for first -place and $40 for second and $20
for third," an operator can say, "If you play in my
tournament and win, you can qualify to win the
$25,000 first prize at the world championships.
PLAY METER: Do you think it would be a good
idea to have certain features on the foosball table
standardized?
PEPPARD: When you look at other sports-
whether you're looking at the prize money or
salaries, whether you're talking about the NBA or
the NFL or a golf tournament or a bowling
tournament, you have to realize that they have
other sources of support. Obviously they have
television revenue and spectators and, many times,
a sponsor. Foosball, at this time, can only turn to
one source of support, and that is to the
manufacturing or marketing dollar. There is no
television money there. No sponsors. No specta-
tors, though that is growing. We are still fighting to
get the exposure that we want. And you've got to
Cal (left) and Lee put their heads together at a
recent tournament.
70
get that exposure before you can ever talk about
alternate sources of revenue. So, by nature of
foosball today, you have no alternate source of
income other than what comes from the manu-
facturer or marketer. The only way to support a
million -dollar tour is by the way that we are doing
it. For this reason, we would not be willing to get
involved in a joint promotion because we look upon
our promotions as a marketing tool. If we couldn't
get the marketing benefit from our promotions,
then the promotions couldn't take place. If you had
all those other sources of support like television
money, then the promotion could take place, but
this has been denied to foosball. Now, we make our
tables the way they are because it's the way it
should be made, from our point of view. We didn't
design our table to be different. We designed our
table to be the maximum playing table, to be the
maximum profit table for the operator. But we are
certainly not receptive to a proposal for all tables
alike. It's the difference in tables which makes the
promotions possible. We will never purposely go
out and change our table to avoid it from being
similar to other tables, but we will never sit down
and compromise the table to be like another table.
PLAY METER: That would explain why manu-
facturers and marketers don't look favorably upon
standardized features, but why are foosball players
themselves so brand -loyal?
PEPPARD: The player today has become so
sophisticated that he can quickly determine the
slightest difference in tables. If the clearance
between the foot of the man and the playfield varies
even by two-one hundredths of an inch. the player
today recognizes it. So, from the players'
standpoint, standardization is impossible unless it
comes out of the same production line. Our tables
could not be manufactured by someone else, even if
we agreed to it, because it wouldn't satisfy our
players. The individuality of the table is very
important not only to us, but also our players.
ROGERS: The fact is that the players realize they
must play and practice on our tables to be
competitive in our events.
PLAY METER: Do you think these same
promotional techniques could be applied to the
pinball and video market?
ROGERS: Yes. but with limitations. I think that
either a pinball manufacturer or a video manu-
facturer would be foolish to commit their total
direction to tournament activity around a particular
game. It could be part of their marketing effort, but
I think it should go more under the direction of
specialty events. Going out and trying to create a
core of interested players in a particular game
would not have the same success because they have
new products all the time. We have one product.
We promote a sport, whereas I think they would
promote an event.
PEPPARD: Bally's obvious success with their
promotion I think shows very clearly that that kind
of promotion and not the permanent tour type is
better suited for video and pinball game manu-
facturers.
PLAY METER , May, 1978

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