Play Meter

Issue: 1978 May 15 - Vol 4 Num 9

about committed players.
ROGERS: I'd say that at the rate we're growing, by
the first of September we're talking about a mailing
list of 24 ,000 . The rate of increase is going up rather
than stabilizing. In fact, I don't think we're too far
away from a 50,000 mailing list of committed
players. But when we say that we have a mailing
list of 16,000, we don't mean there's just 16,000
players out there. There's a lot more than 16,000
players. A lot of players know that t hey don't have
to write or call us to get the information because
they know that that information will be right there
on a poster on the wall. If we were the only place in
the world where people could get the information,
our telephone would never stop ringing.
PLAY METER: How do you get the word out to the
people?
ROGERS: There's a difference between getting t he
word out to the players as opposed to getting t he
word out to the people in a given area. Our
promotion to get the players to a particular
tournament is possible because of our mailing list of
active players. That 16,000 total, by the way, is
added to everyday with phone calls and responses
on our toll-free line. And, of course, after every
tournament we come up with still more names.
Then, of course, there's a continual weeding out
process where we take out those who aren't
responding. It's always a list of good current active
players. So if we want the word out for a
tournament or for a schedule of five tournaments,
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continued on page 69
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P LAY METE R: How do you determine what
percentage of t he purse 1I0es for t he winner?
ROGERS: There's obviously a different philosophy
from a $10,000 or $15,000 tournament as opposed to
a $100,000 tournament. In determining t he prize
money, first of all, we know we could make a real
flashy prize set-up, but basically what we do is
establish a very sound workmanlike prize money
set-up. That way the pros can look at t he schedule
at the beginning of the year and see where t hey can
go out there. finish third or fourth consistently, and
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EUERYBODY 15 SPEARinG ~.~
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for instance, we can go to that country or to that zip
code, based on our list, and contact those players.
And we advertise the events in the various players'
newsletters. Plus we have a list of locations that
have tables and interested promoters at various
areas. So getting the word out to the players is a
fairly simple task for us. Now as far as attracting
new players or players for a particular event, we
have posters. We try to make operators aware of
t he importance of having that poster up over t hat
table. That way, a new player knows immediately
that we exist. And there's that toll-free number
there for him to call and find out more . As far as t he
other ways we have of attracting people to t he
events, we try to do that obviously through t he
media. When we have a $10,000 tournament in an
area, we usually have all three affiliate stations
covering it.
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PLAY METER , May, 1978
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15
OPERATING
Board meets--
CALENDAR
May 19-21
The Music and Amusement Associa-
tion of New York , 1978 regional
convention and trade show, Ste-
vensville Country Club, Swan Lake,
New York
June 2-3
Ohio Music and Amusement Asso-
ciation, annual convention , Co-
lumbus, Ohio
June 8-10
Music Operators of Texas , annual
meeting, La QUinta Royale , Corpus
Christi , Texas
June 16-18
Illinois Coin Machine Operators
Association , annual convention,
Playboy Club, Lake Geneva, Wis-
consin
July 14-15
Montana Coin Machine Operators
Association , annual convention,
Fairmont Hot Springs, Gregson ,
Montana
September 15-17
North Carolina Coin Operators
Association , annual convention,
Sheraton Center, Charlotte , North
Carolina
September 21-23
Amusement and Music Operators of
Virginia, annual convention, John
Marshall Hotel , Richmond, Virginia
November 10-12
Amusement and Music Operators
Association, annual convention and
trade show, Conrad Hilton Hotel,
Chicago, Illinois
16
The A.M.O .A. has instituted
probably its most complete overhaul-
ing project for its annual trade show .
They've changed the registration
procedure , raised the fees , changed
some of the hours, and are still
considering changing the site for
future A.M.O .A. shows . And that's
just some of the business the board of
directors of the A.M.O .A. discussed
at its mid-year meeting at the Safari
Resort. Hotel in Scottsdale , Arizona
April 6-8 .
In addition , the board also ap-
pOinted a fUlltime assistant for Fred
Granger, executive vice president of
the national association .
The new appointee , Vic Rye , is a
38-year-old former executive secre-
tary of the data systems division of
the Association of American Rail-
roads in Washington , D.C . Previous-
ly a resident of Sterling, Virginia, Rye
moved to the Chicago area May 1 to
take over ·the newly-created post of
assistant executive vice president of
the A.M.O .A.
"He has a great capacity for
work ," said Granger. "We've been
looking for someone for more than a
year , and we're very pleased with the
man we got ." During a period of
seventeen years, Rye has gained
m.uch experience in association and
convention management.
As for the changes in the
A.M.O .A. trade show, there had
been hints of sweeping changes ever
since last year's expo (PM, Dec .,
page 30) . And many of those
changes finally became a reality at
the three-day meeting in Scottsdale ,
Arizona .
The board of directors , for in-
stance, increased exhibit fees across
the board . The board also changed
the structure for registration; these
changes in the fee structure represent
the first such change by the
A. M. O. A. since 1973 . Previously
the cost for a member to get
additional badges at the show
(members are given two free badges)
was five dollars if requested in
advance and ten dollars at the show.
But that has been changed to $10 for
members and $35 for non-members.
This, Granger said , was partly in
response to complaints from mem-
bers who complained about the
relatively low-cost of non -member
badges .
Although the fees were raised , the
board of directors decided not to
attach any charges to special events
at the expo-such as the seminar ,
membership meetings, and ladies'
programs . And the banquet price
remained the same at $30 .
In a related note, a proposed topic
for this year's expo seminar is arcade
management .
A change was also made in the
exhibit hours. This past year many
exhibitors complained that the ex-
hibits had to close too early on
Friday , the first day of the show
(exhibits closed at 3 p .m . Friday for
the annual seminar) . So as not to cut
off the exhibits in mid-day , the board
decided to hold the seminar Friday
morning (9 a .m . to 12 noon), then
let the exhibits run from 12 noon to 6
p .m .
The board also voted for the
following two changes in the registra-
tion procedure . There would be a
separate desk for registering exhibi-
tors , and there would be a separate
desk for registering foreign visitors
because of the increasing high
attendance of foreigners at the
show .
One change which was not
approved by the board, however ,
was a proposition to transform the
show from a three-day event to a
four-day event. The board voted
against this change on the basis of the
final results of an exhibitor survey
which showed that (according to
Granger) "an overwhelming majority
of the exhibitors were not enthusias-
tic with a four-day show ." Said
Granger, "Exhibitors said a four-day
show would possibly dilute at-
tendance , and it would also be tiring
on the personnel who man the
booths . Many also felt, " Granger
added , "that the three-day format
made for a more compact, better
show."
There was one other change in the
wind , and it's still not clear which way
the board will go on that. It concerns
whether the convention should be
moved out of the Conrad Hilton
Hotel in Chicago . The A.M.O .A. is
PLAY METER , May, 1978

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