t hey have to compete under these
circum tance .
John P . Burns
Burns Music Co.
Warsaw, Indiana
Lack of cost
Why are manufacturers con -
tinuol! Iy charging more for solid
LaLe game when they co t half
as much to make? They are
putting people in t he po ition
that on ly t he location b nefits.
The lack of cost is true. I have
friend who work in the account-
ing depart ment for one of the
major.
Bruce Haber
Wizard Amusement
Lawr ence, New York
Fair report
I believp. you r article on the
A.M.O.A .- otre Dame eminar
(PM, Apr., p. 24) wa fair and
acc urate; and, of cour e, we
appreciate your help in preading
t he word. John Malone (a profes-
or of m a rkl~ ting at Notre Dame)
ha inv Led a lot of time in
analyzing t he financial pec uliari-
tie of t hi indu t ry, and I believe
he ha had a s ubstantial impact
on manageme nt practice .
C. Joseph Sequin
Seminar Coordinator
Depart ment of Management
Notre Dame, Indiana
[Ed - With this issue PLA Y
METER is beginning a three-part
series on cash planning in the
industry. This series is based on
Dr. Malone's presentation at the
A .M.O.A.-Notre Dame Semi-
nar. ]
believed is clearly the most
comprehensive, informative, and
interesting text of any pinball
book and to finally make a book
which is, literally, a court case
that pinball i , in fact, a game of
skill. The many encouraging
letter I have received from
person s who have read "All
About Pinball " has made the
work on my second pinball book
go that much easier.
Please note, however, the
price of the book as stated in the
review is incorrect. In addition,
the new postal rates are now in
effect; 0 a of June 1, the price of
t he book is $15.95 (fourth -class,
po tage handling included ) or
$17.95 (first-class, postage han -
dling included) . C.O.D. orders
may be placed for a small
additional charge by calling
1-312-SPECIAL.
Again, many thanks!
Steve Kirk ,
President
Pinball Association
of America , Inc.
30 W. Washington
Suite 1432
Chicago, IL 60602
END
OF THE TOOL BOX.
The tool box is obsolete. It's being replaced by
Platt's tool case.
Here's why. In a tool box, tools and parts are
everywhere. They're hard to find . Service calls take
longer. Maintenance costs go up. (And if tools get
lost, some service calls might not even get
completed,)
With a Platt tool case, things like that don't
happen. It's designed to keep a mechanic on the
job, working with his tools, rather than in his tool
box, looking for them.
With a Platt case, he'\1 know just where every·
thing is. Smaller tools are in individual pockets in our
patented one-piece pallet. Larger tools and parts are in
compartments. And papers and order book are in lid pockets.
And a Platt tool case not only helps a mechanic be more professional. It makes
him look more professional. It comes in handsome, lightweight, durable ABS
Thermopolastic. Or rich looking vinyl reinforced by ABS Thermoplastic.
What's more, it also has a 5 year guarantee.
A Platt tool case keeps a mechanic's equipment in order. So he does a better job
of keepi"" YO"' maemn" in oro"
Contact us for complete information on Platt's
fu\1line of tool cases and your nearest distributor.
L
tt
pn:
Cases for business and indust ry.
Pal. No . 3.880.285
2301 S. Pra irie Ave .. Chicago. 111. 60616 (312) 225·6610
Author
I wish to express my sincere
thank to Ralph Lally and David
Pier on for selecting me as
"Coin man of the Month" for the
February 1978 issue of PLAY
METER. Also, on behalf of
Bobbye Claire Natkin and myself,
I wish to thank both of you for t he
posit ive revie w of our new book,
"All About Pinball." We spent
21/2 years writi ng what we
PLAY METER, June , 1978
7