Classic Mode

Play Meter

Issue: 1978 June 15 - Vol 4 Num 11

Classified
COUNT COINS
FAS
Coin Sorter with
Automatic Coin
INVENTORY
CLEARANCE!
Reconditioned -- Guaranteed
WHILE THEY LAST!
$295 EACH
ALCA Table Tennis , 2-PI. ,
C.C . Trap Shoot Gun , Nutting
Computer Space TV , SAMCO
Champion Hockey, WMS . Pro
Hockey , 2- or 4-PI. TV , WMS .
Pro Tennis, 2- or 4-PI. TV
$395 EACH
ALI Super Shifter (Sit-Down) ,
c.c. Speed King . DIGITAL
Heavy Traffic TV , ELECTRA
Avenger TV , SEGA Moto
Champ
113 Dep ., Bal. Sight Draft
Write, call for list :
games. music, vending
WC::::RLD WIDE
distributors co.
~.,
cr-Q ...
DIV
OF "'UA IC AN AIlAIA"ON GR OU P
2734 W . Fullerton, Chicago , IL
60647 Phone : 312 / 384-2300
WANTED: Logic solid state technician. Excellent pay
& fringe benefits with large southern California
distributor. Please send resume & information with
salary requirements to P.O. Box 24170, Dept. 6-P,
New Orleans, La. 70184.
USED PINS FOR SALE. ORA low. Shopped or
unshopped. ALABAMA VENDING CO., Tuscaloosa,
Ala. 205/349·2!KX1.
FOR SALE: Card Whiz $665, Jet Spin $765, Gridiron
$745, Jack in the Box Inot shopped I $310, Jungle
Oueen $770, Big Hit $575, Jacks Open $540, Hot Shot
Inot shopped I $340, Vulcan $850, Night Riders $750,
Quarterback $650, Evel Kneivel $1165, Nip-It Inot
shopped I $265, Capt. Fantastic $825, Grand Prix $670,
OXO Inot shopped I $325, Pinball $1025, PinbaIl IE.M.1
$750, Speakeasy $750, Super Shiher $275, Daytona
500 $795, Top Gun $650, Guided Missile $895, Boot Hill
$1095, Racer $750, Starship $1125, Outlaw $400,
Steeplechase $725, Pool Shark brand new $645,
Breakouts brand new $1055, Dominos $595, Dominos
Icocktail table I $625, Ultra Tank $1225, Night Driver
$1025, Drag Race $1095, Take Five $450, Tournament
Table I cocktail tablel call, Circus $895, Robot Bowl
$1025, TV Basketball $295, Sea Wolf $1150, Bazooka
$m, Meadows Lanes $735, Lazer Command $525,
Junkyard $625, Blockade $765, Depth Charge $1095,
Sandy Ponys Inot shopped I $225, Kiddy Boats $225,
Jockey Club Inot shopped I $160, Pachinko $350, Did
King Cole Puppet Show $595, Pennybowl $575, World
Series $295, Air Hockeys $795, Skill Crane $725, Rotor
$474, Supers cope $650. Dynamo Foosball new
Cleopatra $925, Dozer $1050. Write or call NEW
ORLEANS NOVELTY CO., 1055 Dryades Street, New
Orleans, La. 70113. Tel. 504/529-7321 .
PLAY METER , June, 1978
.~
. ~I.~ Feeder Sorts. Stacks.
Counts coins: does
an hour's work in 10
minutes . .
• Cuts tedious hand
work
• Sorts up to 500
coins per minute
• Speeds roll-
wrapp ing
Complete
(only)
$89 90
WE HAVE A LARGE SELECTION OF NEW & USED
arcade equipment. Also jukes, pool tables, shuffles
& cigarettes. We deliver & accept trades. COIN
MACHINE DISTRIBUTORS, INC., 213 N. Division St.,
Peekskill, NY 10566. Tel. 9141737·5050.
SCHOOL FOR GAMES & MUSIC one to three week
courses . Phonos-video, electro-mech and logic
flippers. By schematics I CAL'S COIN COLLEGE, P.O.
Box 810, Nicoma Park, Oklahoma 73006. Tel.
405ns9-5343 .
.
3-year guarant .. on
entire unit.
~~~!:::;"'Write lor details or
t.-:: ......... order now lor 2 week
FREETRIAl
NADEX INDUSTRIES INC . DEPT 17426
220 Delaware Ave .. Buffalo. N.Y. 14202
FULLY SHOPPED
GAMES
ACA SPORTS CENTER
$150
KIDDIE RIDES - Approx. 50 used kiddie rides for sale.
RepaintJ!d - $250 each. Write Box 8301 , Greenville,
S.C. 20004.
FILM - ALLIED SUPER UNSCRAMBLE. 4+ 5 letters
new $35. Check with order. WIZARD'S HELPER, 48
Chesley Rd., Newton, Mass. 02159.
WANTED: Used counter games. Please send
information and price to SPENCER AMUSEMENT
COMPANY, Rt. 1, Box 25, Burno, Tenn. 37029. Tel.
615/446·8287.
FOR SALE: American Shuffleboard 16' with rail,
scoreboard, lights and ping ate. Almost new & in
outstanding condition. $1.101. MODERN SPECIALTY
CO., 405 N. Broom , St. Madison, Wis. 53703. Tel.
608/256·0216.
FOR SALE: SC·l Consolettes, 50 available, complete.
Make offer. THE ROY GEORGE MUSIC CO., 124 So.
State St., Painesville, Ohio, 44On, Tel. 216/946-8885.
ALLIED ARE POWER
$225
ALLIED STREEf BURNER
$225
ALLIED SUPER SHIFfER
$295
Terms: 113 Dep .,
Sight Draft
4-PLA YER SOLID STATE
PIN GAMES $675 EA .
Write for information.
Write for new price list.
Rental plan available -- write .
Atlas Music Co.
2122 N. Western Avenue
Chicago , ILL. 60647
Phone :312!276-5005
Established 1934
BORROW TWICE THE MONEY
How to Borrow Twice the Money with Half the Work .
ow. after 120 minutes In the privacy of your own home . you ' ll know precisely :
- How to write the loan application that virtually Insures approval.
-How to get a business loan - to be paid from the company 's tuture earnings - for
a company that has lost money for the last three years.
- How. with no collateral . you can get more money than another applicant with
twice your assets . Income and net worth .
Few men in America are better qualified to show you. step by step. the secrets
of expanding your borrowing power than Somers H. White . Mr. White . former presi -
dent of the largest bank unit In the State of Washington ; former Arlzona State Sen -
ator ; named . at age 30. Youngest Bank President In any major American City : listed
In " Who's Who in the West"; Is today America 's umber One Lecturer on Motiva-
tion In Business and Finance. He commands $l . ~ per day as a guest speaker and
has spoken before the majority of state conventions of financial organizations In
America.
Now . the knowledge. techniques. and secrets known only to a successtul " insider"
In banking and finance are yours to study and absorb In the privacy of your own
home . This Is knowledge that can make you worth thousands of dollars more the day
you listen to the new Somers H. White audio tape cassettes.
Comments from those who have used the course are :- "I lowered my interest
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" Ooubled the length of the loan" .
The complete Insiders course 'Secrets of Expanding Your Borrowing Power"
comes complete on four 30 minute sides audio tape cassettes - Including all the
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Ing are available plus a sixty two page workbook Including a sample presentation.
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To get your personal course . a two hour p rsonal conve rsation with one of
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65
continued from page 14
we have a merit system whereby, if an exceptional
employee warrants it, he will be eligible for a raise
during a six-month period. However, all employees
will receive something at the end of the year. So we
try to give raises on an annual basis, with the
possibility that we will do it sooner for an
exceptional employee.
PLAY METER: Do you pay standard union wages?
LONDON: No. The ·union has been reasonable- in
that respect. My employees belong to the machinist
union, but the union understands our industry.
They are attempting to monitor our ~dustry, and
they are aware of what the pay is in our industry.
PLAY METER: Have you had any success in
upping the amount of bucks in your coin boxes?
LoNDoN: Yes, we've done that- by establishing
minimums. The sales department is aware that we
will not put out equipment below certain numbers.
This does not eliminate the possibility of making a
mistake-you can misread a location and give it to
them for 50/ 50, and they don't produce. If so, we
find that out in our productivity reports, and we go
back and resell the location. But generally
speaking, our sales department knows we have to
make so much. Every new piece that comes out,
they know what category it falls into, and there has
to be a certain amount attached to it. For example,
I try to get a minimum of $45 per week at my end
for a new jukebox with the full stereo installation.
For a solid state pin, I'm looking for about $35, and
a new pool table is around $25.
PLAY METER: How about better commission
arrangements, any luck there?
LONDON: If anything, the sixty-forty can go the
other way, that is, with an exceptional location.
With the pressures of location selling, ~e have had
to be very soft in our commission structure.
However, we have succeeded for the first time in a
provision for ASCAP off the top. We double what
we take off the top so that, in effect. it is the
location which is paying for ASCAP. The locations
were told that they were going to pay it all, right
from the beginning. That is another thing which we
feel we cannot absorb. We call it a service charge,
and it was accepted by the locations without any
problems.
PLAY METER: Are you buying less equipment
now to compensate for cost increases?
LONDON: We try to run a balance. It was very
easy a few years ago to fall into a trap of buying
what was hot, a la video games. Buying equipment
that would be very flashy, very fast, and give you a
big return on your investment. Therefore, since we
only apportion so many dollars to our purchases, we
neglected some other areas, namely phonographs.
And we found through a lot of conversation, a lot of
investigation that we should not do this. You must
maintain all departments. You cannot neglect them.
And that has led within the last one-and-one-half
66
years to redistributing our purchases back to
emphasizing phonographs because I consider that
to be the backbone of our business. At times we
tend to neglect it because the games are so strong,
but the phonograph requires more service in a
location than any other piece of equipment. There is
a special skill in programming records. It's giving
the location the kind of music it must have for its
customers. That is the piece that requires the most
skill and knowledge for the operator. That puts the
operator's best foot forward in the location. By
neglecting that, by saying that the same
phonograph will last for an extra year, you're doing
the location a disservice, and you're taking away
the impact that music does in that location. It's been
glossed over. Everybody fell in love with video
games and the fast returns. Then we found that we
were starting to get some calls from locations
asking why didn't they get a phonograph this year.
It woke us up to the fact that we had a little unrest
out there . As a result, we have slowed up on video
games, and we're going back to phonographs.
PLAY METER: Have you also slowed up in your
purchase of pingames?
LONDON: We have had such an influx of pingames
and, commensurate with that, an increase in
earnings; so we are continuing to buy pingames and
put them out. Also, we're using the solid state
pinball to get the twenty-five -cent play, with
absolutely no complaints whatsoever. So our
purchase of pingames have not been curtailed.
Sure, I'm investing more dollars, but how else can I
make a better investment. For just a few extra
hundred dollars , I can double my sales price on
pingames. I'm getting a terrific return on those
pieces, and we're doubling our collections. It hasn't
hurt our play at all.
PLA Y METER: Do you occasionally have to borrow
capital to keep the business running smoothly?
LONDON: Yes. As a businessman grows, he must
learn to develop the best lines of credit that he
possibly can. It means getting to know your banker
and getting him to know you and your problems,
which are in many cases very different from any
other business. You must establish a viable credit
line and an understanding of how bankers work.
You may want a revolving line of credit or just flat
loans against specific purchases of equipment.
Banks are prepared to do this, but not with
somebody they don't know. So operators today are
est ablishing these relationships. I have established
a rapport with my bank, and when I need funds,
say, for when another route becomes available-
and I can't generate the money out of current
earnings-then I will go to the bank and borrow the
funds. You have got to take advantage of an
opportunity when it comes up. You can't hoard up
all your pennies and wait for the day when you've
got enough of them to spend; so financing is a
crucial part of operating. But how you do it is
sometimes going to show if you're going to make a
profit in the future. After all, a guy could borrow at
high int erest rates, make a mistake in buying, and
kill his profits for a couple of years.
PLAY METER , June, 1978

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