Play Meter

Issue: 1978 June 15 - Vol 4 Num 11

How to make this Summer
your record hot spell:
Summer is usually the sea-
son you don't see much new
product. Most game makers
are holding new product for
the Fall.
We think that's wrong!
Right now more people have
more leisure time , kids are
out of school , tourists are in
your area ... there 's more profit
opportunity!
At Atari we know it's the
time you need new product!
That's why we're continuing
to give you exciting new ways
to create hotter return on your
investment. Now. Not later.
Fire Truck™. It's all new and
just released. The first 1 or 2
player " cooperative" video at-
traction . One player steers
He can also tell you about new
Avalanche™ and Sky RaiderTM.
the front , the other the back .
Sprint 1 TM. Our popular rac-
Or contact us for referral at
ing video, with 12 automati-
Atari Inc ., 1265 Borregas
cally changing tracks, dressed
Avenue, Sunnyvale , CA
in an exciting new cabinet.
94086 .
Middle Earth TM. The new all
(408)
745-
electronic pinball for 1-4
players with exclusive Wide
2500 .
Action ™ playfield . Leading
the way again with unique
" double playfield", dou -
ble flippers , more target
action , new reliability ...
and the hottest earn -
ings yet. Make this
Summer your profit
hot spell! Get the
Innovative
leisure
details from your Atari
distributor .
D . WoO"" to',·""n., "·on' CO" " ' .
Atari. The Investment.
© Atari Inc . 1978
I'LAY IIEIEm
Vol. 4, No.n
June 15, 1978
•••••••••••••••••••••
Staff
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LAY
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MAA: New York Deserves Better ...... 22
The New York State operators' association held its
annual get-together last month, and PLAY METER was
there.
Publisher and Editor:
Ralph C. Lally II
How To Shop For Money .............. 24
David Pierson
Joseph Arkin tells operators where they can find business
loans.
David Snook
Editor, Coin Slot
W hat's Your Return? ................. 29
Managing Editor:
International Editor:
Technical Editor:
Robin Minnear
Game Doctors
Correspondents:
Roger C. Sharpe
Gene Beley
DickWelu
Paul Crankshaw
Art Direction:
Katey Schwark
Staff Cartoonist:
Norm Rockwell
Typography:
Skybird Typography
Circulation Manager:
Debbie Barnes
Advertising Representative:
Ralph C. Lally II
European Representative :
Esmay Leslie
PLAY METER , June 15, 1978.
Volume 4, No . 11 . Copyright 1978 by
Skybird Publishing Company . PLAY
METER is published semi-monthly on
the 1st and 15th of the month.
Publishing offices : 112 North Road-
way, New Orleans, La . 70124, P.O.
Box 24170, New Orleans, La . 70184.
Tel :
504 / 282-0261 .
Subscription
rates: U.S. and Canada - $25; Europe
and Japan - $45; elsewhere - $50 .
One order subscription : 2-9, $20
each; 10-24, $17 each ; 25 or more,
$15 each . Advertising rates available
on request. No part of this magazine
may be reproduced without expres-
sed permission . The editors are not
responsible for unsolicited manu-
scripts . Second-class postage paid at
New Orleans 70113 . Postmaster:
Send Form 3579 to PLAY METER ,
P.O. Box 24170, New Orleans, La .
70184.
European office : PLAY METER Pro-
motions, 15 Great North Road,
Brookmans Park , AL 9 6 LV,
Hertfordshire, England .
Managing Editor David Pierson has an articla which will
help you determine what your "return on investment" is.
The Bag ThatWasn'tThere ............ 47
Dr. Harold Gluck examines the question of the operator
who deposits a bag of money in the night depository and
then finds out in the morning that it isn't there. Whose
responsibility is it?
W hat ToT e II A Ban k e r. ................ 48
A banker clues operators in to what bankers want to hear,
what's important, and what's not important in the
banker's frame of mind.
With Pinball, You Get All Sorts
Of Undesirables In Town .............. 52
Roger C. Sharpe shows that pinball isn't booming
everywhere. There are still townships that still look upon
the game as contributing to a loitering problem.
From The Editor ...................... ... 4
Guest EditoriaL ........................ 5
Coinm an of the Month .................. 8
Operating ............................. 16
International News ................... 32
Music Programming ................... 40
Distributing ........................... 44
Manufacturing ........................ 50
Critic's Corner ...................... .. . 54
New Products ........................ 60
OntheMove .......................... 63
Classified ............................. 65
PLAY METER, June, 1978
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