Play Meter

Issue: 1978 July 15 - Vol 4 Num 13

HoW" to make your Summer
the hottest season of the year:
How do you tum Summer
into a hot spell of profits?
Combine more people (with
more leisure time) with new
video and pinball excitement
from Atari.
It's an ideal profit combination
that's guaranteed to heat up
profits on your existing routes.
And give you new ammunition
to open those new locations
you've been trying to crack.
And you don't have to wait.
We're releasing completely new
concepts right now!
Leading the pack is the
phenomenal SkydiverTM video.
Another industry first . It's an
exciting game that simulates the
realism of actual skydiving.
There's new Fire Truck TM,
the industry's first 1 or 2 player
"cooperative" driving game.
referral. At our Corporate office,
Middle Earth TM , the new all-
electronic pingame for 1 to 4
1265 Borregas Ave., Sunnyvale,
CA 94086 . (408) 745-2500 .
players, with our industry-
exclusive "Wide-Action l'M"
Or at Atari/ East, 44 Colonial
playfield. The game that's out-
Drive, Piscataway, NJ 08854.
earning every other pinball in
(201) 981 -0490 .
arcade and street locations
P.S . Don't forget our
everywhere.
"T elehelp l'M" toll-free customer
And our new 2 Game
service numbers. Corporate is
Module™. Another industry
800-538-1611 . New Jersey is
exclusive. A contemporary
800-631-5374.
design that offers two of our
highest earning videos in the
same space as a
single game.
New goodies.
When you need
them most.
Talk specs and
collections to
your Atari
Innovative
distributor now.
leisure
Or contact us for O ..... ~ c_~q.c-o.-,
)1'-
AlAR I
When you're hot, you're hot!
© Atari Inc. 1978
~I.AY
1II111m
Vol. 4, No.13
July 15,1978
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Staff
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A Guide to Buying Electronic Parts . .............. 2&
Tom Howarth puts together an excellent buyer's guide of
what you'll need , where to find them , and how many of
each .
Publ isher and Editor:
Ralph C. Lally II
Manag ing Editor:
David Pierson
International Editor:
David Snook
Editor, Coin Slot
Technica l Ed itor:
Robin Minnear
Game Doctors
Operators Dlscu .. the
Advent of Solid State . ........................... 31
The technological revolution has now manifested itself
upon the industry, and Dan Hanson asked around to get
operators' reactions to the maintenance problems and
answers that have come with it.
Correspondents:
Roger C. Sharpe
Gene Beley
Dick W e(u
Art Direction :
Katey Schwark
Administrative Assistant :
Valerie M itchell
Typography :
Vickie Lofton
Staff Cartoonist :
Norm Rockwell
Circulation Manager:
Debbie Barnes
Advertising Representative:
Ralph C. Lally II
European Representative:
Esmay Leslie
PLAY METER , July 15, 1978. Volume
4, No. 13. Copyright 1978 by Skybird
Publishing Company . PLAY METER
is published semi-monthly on the 15th
and end of the month . Publishing
offices : 112 North Roadway, New
Orlea ns, La . 70124, P.O. Box 24170 ,
New Orleans, La . 70184. Tel. :
504 / 282-0261 . Subscription rates:
U.S. and Canada - $25; Europe and
Japan - $45; elsewhere - $5O . One
order subscription : 2-9, $20 each;
10-24, $17 each; 25 or more, $15
each. Advertising rates available on
request. No part of this magazine
may be repooduced without expres-
sed permission . The editors are not
responsible for unsolicited manu-
scripts . Second-class postage paid at
New Orlea ns 70113 . Postmaster:
Send Form 3579 to PLAY METER ,
P.O. Box 24170, New Orleans, La .
70184 .
Determining Your Cash Row ..................... 47
In the second in the series on a business analysis of your
operation, David Pierson covers the subject of cash flow
and the time value of money.
Wooden Pegs and Wooden Heads . ............... 8&
Did you know that pinball tournaments are havens for
gamblers? Well, according to the I.R.S ., they are. PLAY
METER investigated the problem.
Don't Take the Money and Run . ................. . 74
Roger C. Sharpe has some suggestions on how operators
can improve their images, and why they should bother
about improving their public image.
From the Editor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Mailbox ......................................... 8
Colnman of the Month . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Operating . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 18
DllltJ'lbuting .••.•...........•....•..•..•••..•••.. 34
Music Programming . ........................... 38
Technical Topics . ............................... &0
Critic'. Corner .................................. 64
On the Move . ................................... 68
Manufacturing . ................................. 80
New Producb . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88
Intematlonal New •. ............................. 78
CI ... lfled . ...................................... 78
European office : PLAY METER Pro-
motions, 15 Great North Road ,
Brookmans Park , AL 9 6 LV,
Hertfordshire, England .
PLAY METER , July, 1978
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