Play Meter

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Volume 4, No. 1
January, 1978
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Staff
Publisher and Editor :
Ralph C. Lally II
Managing Editor:
David Pierson
International Editor :
David Snook
Editor, Coin Slot
Technical Ed itor:
Robin Minnear
Game Doctors
Correspondents :
Roger C. Sharpe
Gene Beley
Dick Welu
Susan Brenna
Randy Fromm
Art Direction :
Katey Schwark
Craig Kraemer
Staff Cartoon ist :
Norm Rockwell
Typography:
Skybird Typography
Circulation Manager:
Debbie Barnes
Advertising Representatives :
Ralph C. Lally II
Debbie Barnes
European Representatives :
Esmay Leslie
Coin Industry, PLAY METER, Janu-
ary, 1978 . Volume 4 , No . 1. Copy-
right 1977 by Skybird Publishing
Company. Full editions of Coin
Industry PLAY METER are pub-
lished monthly, the f i rst Friday of
the month . The Update news edi -
t ion is published monthly, the third
Friday of the month. Publishing
offices : 112 N . Roadway. P.O . Box
24170, New Orleans , La . 70184.
Tel : 504 / 282-0261 . Subscription
rates: U .S. and Canada- $25;
Europe and Japan- $45 ; elsewhere
- $50. One order multiple sub-
scription : 2-9, $20 each ; 10-24,
$17 each ; 25 or more, $15 each .
Ad vertising rates available on re-
Quest. No part of this magazine
may be reproduced without express
perm iss ion . The editors are not
responsible for unsolicited manu-
scripts. Second-class postage paid
at Louisvi lle, Ky., and -a dditional
mailing offices . Postmaster: Second
form 3579 to PLAY METER, P.O .
Box 24170, New Orleans. La .
70184. European Office: PLAY
METER
Promotions.
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North Rd .• Brookmans Park, AL 9
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Behind the Flashing Lights ........... .................. 1B
Pinball expert Roger C. Sharpe offers some evidence in
the continuing debate over whether pinball is a game of
skill or a game of chance.
Play Meter Plays the Games, Part II ................... . '12
Editor Ralph Lally concludes his appraisal of the new
games which surfaced at this past year's trade shows.
Pinball by Nabisco ............ ......................... 36
Managing EditQr David Pierson talks with one operator
who is undertaking an interesting marketing survey of
pinball machines.
Play Meter's 1978 Directory ............................ 01
The most comprehensive directory ever compiled for the
industry is included in a handy pUll-out section.
Private Coinage, that's What! .......................... 44
Jim Handy offers his views on what he maintains is the
best answer to burglaries and vandalism-- private
coinage.
You Just Passed Into the Time Zone ....... .... .. ....... 50
Gene Beley talks with one of the leadi.,g operators in the
United States, Ted Olsen.
From the Editor ........................ ................. 4
Mailbox ......... ........................ ............... 6
Coin man of the Month .................................. B
Operating ............................................. 14
Distributing ........................................... ll
Manufacturing .......... .... ....... ..... .............. 32
Music Programming .......................... ......... 41
Critic's Corner ............ ............................ . 46
New Products .............................. ..... .... .. 52
Technical Topics ...................................... 71
Classified .... ......................................... 77
MEMBE R
PLAY METE R, J a nua r y , 1978
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