Play Meter

Issue: 1978 January - Vol 4 Num 1

use it for a lot of accounts receivable functions-
loans, loan balances. That way we have our
information and our reports rapidly. We can do a
printout on all that ourselves, and not have to pay
for that service.
PLA Y METER: You must have done some research
and found that the computer could do all this for you
in -house.
STORINO: Right. As for the cost, when I ~ad
finished up, I was over $56,000. The programmmg
ran us around six thousand dollars, leaving us with
fifty thousand in hardware. This we got on a
lease-purchase type of deal. It's a five -year lease
and comes out to around $750 a month.
PLAY METER: And you don't have to go out,
you're not time-sharing with anybody else's
computer?
STORINO: No, this is strictly right in the house. In
fact, we can actually do work for other people.
PLAY METER: Did it eliminate anybody's job?
STORINO: No, as I said, we used to send the
payroll out to be done, and it has saved us on that.
But I wouldn't say it has saved us any people. What
it does mean is that we can now do a lot more
business with the same number of people.
PLAY METER: You said it keeps track of all your
equipment at all your locations. What kind of report
do you get?
STORINO: It gives us a customer file, and that has
the name and address of each customer, all the
machines in that location (by type and description),
the date the machine went in, the date the machine
went out, the date the location contract expires.
And it gives you the year-to-dating from each
location beside each machine listing. That's all on
the customer report file.
PLAY METER: Does it give you any information as
to how often the machine was serviced?
STORINO: No, we do not get into that. At a later
date, I could program that into it, but when you
start with something like this, you've got to start
small because it's a lot of work with this thing.
PLA Y METER: Are there any other functions you
have the computer performing for you?
STORINO: I do have another report which I call a
machine file report. That gives me the machine's
description, the date the machine was acquired, and
the co!j~ of the machine, and its lifetime income.
We've had the computer running a little over a
year; so our machines that are three, four, or five
years old don't have all that information. Their data
goes back to when the computer started. The
computer also keeps our location -to-date income. In
other words, since you moved that machine into the
location how much has that machine taken in. Then
it prints out what was collected for the past four
weeks, giving four different totals. So, by looking
at It, you can see if the machine's earnings are going
up or going down. And in the last column of the
machine file report, I have the year-to-date receipts
on the machine. So you can see how it did this year
so far and compare this to its lifetime earnings and
its weekly earnings on location.
PLA Y METER: So with a machine you bought last
year and that you trade in, say, five years from
now, you would be able to go back and see what it
has earned for the past six years?
STORINO: Yes, then we have a pre-printed form
that prints out the collection ticket for each of the
routes. It will print out the whole week's collection
tickets, the name and address of the location, and
the machines that are in the location. So when the
collector goes to the machine, he won't have to
bother writing down each machine. All he does is
put in the meter reading. Then we have a collection
report done at the end of the day when all the
tickets come back to the office. We get back a
report that gives the name of the location, how
much was in the machine, how much was refunded
off the machine, how much the machine netted, the
name of the machine, the meter reading. And since
I want to see the weekly average of that machine,
we get that too. That way, when the machine comes
back with $125, we can look at the weekly average
and see if it's up or down from its weekly average.
PLAY METER: And, as you mentioned earlier, it
also does your payroll and bO STORINO: That's right. It keeps track of all the
accounts receivable, the accounts payable, makes
all the checks. In fact, if I had to keep the computer
strictly for a bookkeeping function, it would still
pay me .
PLA Y METER: Are there any other applications
that this computer can be used for?
STORINO: It could be programmed for whatever
you wanted it for. At one time I was thinking of
putting all my part on the computer, but then I
decided against it. You could program it for every
time you get a service call. But that all takes time,
and, a I said, this is still something new for me. It's
like handling a new baby. For the first year or two,
I want to walk with it. It has a lot of capabilities for
me.
PLA Y METER: What are your feelings about the
off-beat manufacturers?
STORINO: It depends on who the distributor is. If I
have a good di tributor who is going to back up the
game and who, if the game doesn't work out, will
take it back at a fair arrangement, I'll try the game .
But when I layout the money they are asking for
game today, I make sure every game I buy is a
winner. Very seldom will I buy an unknown game.
PLA Y METER: Let's talk about your route some
mor , your music route in particular. What are
your feelings about the copyright law which is now
going into effect?
STORINO: Obviously, I don't feel too good about it.
You know the size of my music route, and you can
times that by eight, and that's what I'll be paying.
But eight dollars isn't that bad; after all, at one
time, they were talking about a lot more. I'd like to
say this, though . The entertainers are getting it on
the other end too. Every time you buy a record,
you're paying for the copyright too. The copyright
i included in the price of the record. So really
they're getting it twice .
PLA Y METER: Sort of like a double taxation?
STORINO: Exactly. We push the entertainers.
They may get a lot of exposure on the radio, but we
give them a lot of exposure on our jukeboxes as
well.
PLAY METER: How is your music route holding
up?
STORINO: It's a steady business. I feel there are
few new music locations to be had, other than those
that are in existence already. You find yourself
losing more than what is opening up, because of
things like urban renewal. They'll knock out an
area, maybe take away some local liquor licenses,
and there's a location you don't have anymore. The
fast food business has taken over from the
luncheonette, and they don't generally cater to
jukeboxes. We haven't had very much success in
getting into the fast food operations. And there
have been a lot of taverns that have converted into
liquor tores. So unless you keep buying up routes,
the music end is hard to keep up. It's not like the
games.
PLAY METER: So, in terms of the number of
jukebox locations out there, there are substantially
less?
STORINO: Yes, but the activity in the locations you
do have is up. Where there is music, it is as good or
better than it ever was. The price of the play is
more now too. We're two-for -a-quarter in most
locations, and in some of them, we're one-for -a-
quarter. So that generates more revenue
PLAY METER: So the better pricing generate!:.
more revenue. Do you think there are less plays.
STORINO: Yes, there are. But when we go for
one -for -a-quarter, we go for one-for -a-quarter for
the first play, and for two quarters we give them
four plays . So that's a way we have of getting that
extra quarter into the machine. It's a way to
generate more play.
PLAY METER: Do you foresee any significant
breakthroughs in the music business?
STORINO: I gave that some serious consideration,
but I don't see any. They've tried the quad. And
that helped improve the sound in the location. But I
don't see any major changes. I know Wurlitzer has
tried the tape cassettes, but I'm happy with the
music business just the way it is.
PLA Y METER: What about the phonograph
manufacturers, do you feel that they are making
better equipment now.
PLAY METER: Yes, I feel the manufacturers are
making their equipment hold up a lot better than
they used to. The amount of service calls are
noticeably down. A lot of them have gone solid
tate. We used to go for a lot of tubes, we had a lot
of tube trouble . But ince they've come out with
olid state amplifiers and perfected them, that's
almo t non -exi tent now. And since they went to
solid tate . the machines themselves are better.
PLAY METER: What are your feelings about the
high cost of equipment?
STORINO: It tends for you to try and keep your
older equipment in a little better shape , to get a
little more life out of it. But you still need the new
equipment for your good locations. But the price is
getting ridiculous. Even with these pinball
machines , the price is getting out of sight.
PLAY METER: If the equipment wasn't so
expensive, you'd be buying more than you are right
now?
STORINO: Yes, but with the cost the way it is, we
buy just what we need to keep the routes going.
[Continued on page 78]
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