Play Meter

Issue: 1978 December 15 - Vol 4 Num 23

Nolan Bushnell and Jules Millman
Suson
Aramayo
A.M.O.A. overview:
Only the operators were
hotter than the games
By David Pierson
It was another record -setting year
for the annual A.M.O .A. Exposition
which was held November 10-12 at
the Conrad Hilton Hotel in Chicago .
Attendance , exhibitor interest , and
foreign representation at the show
topped all the record -setting figures
of last year's show by substantial
margins .
The Iinescore was something like
this: the ~ttendance was up from last
year's 5,487 to this year's record of
6 ,407 ; the list of exhibitors was up
from 110 to this year's 126 . The
number of exhibitor booths climbed
from last year's figure of 290 to a new
record at 308 . And foreign represen-
tation came from 36 countries this
year, as opposed to 32 countries in
last year's show .
But as a better gauge of the show's
tremendous growth in recent years is
the fact that Expo '78 was twice as
large as Expo '68 . In fact , the show
has grown so large that the
A.M.O .A. is now faced with the
decision of moving to larger quarters .
Fred Granger , executive vice
president of the A.M.O .A., at the
general membership meeting No-
vember II , announced that the
show would be moving out of the
Conrad Hilton Hotel in either 1981
or 1982 (when and where it moves ,
8
he said , depends upon the board of
directors of the association) . He did
say , however , that if the show
moved out of the Conrad Hilton in
1981 or 1982 then the Expo would
probably be held at the Hyatt
Regency in Chicago where one large
exhibit hall could accommodate all
the equipment. If, however , the
show remained in the Conrad Hilton
through 1981 , then the A.M .O .A.
could move into a new Hilton Hotel
in Chicago which would be ready by
that time . That hotel, said Granger ,
would have about 1800 rooms and
would also accommodate all the
exhibits in one room .
The show also marked the first
time the A.M.O .A. has allowed
gaming equipment to be shown on
the exhibit floor . This decision was
made in recognition of the fact that
the A.M.O .A. is an international
show and gaming equipment is legal
in many other countries . These
exhibits were closely watched by an
A . M. O . A .- appointed committee
which made sure gaming exhbitors
adhered to a set of special rules
drawn up for them . According to
Granger . there were no major
problems with these exhibits , and so
gaming equipment will probably be
on display again next year .
This decision might have resulted
in the loss of at least one prominent
U.S . games manufacturer, however .
D. Gottlieb & Company , which
began to display at the A.M.O .A.
Show only last year , might not be
back . At least that was inferred by
Gottlieb officials at the show who
protested about the open display of
gaming equipment on the exhibit
floor .
Now , while much of the attention
was focused on the new products
(amusement and gaming alike) ,
much of the talk at Expo '78 was
centered on a wholly different
matter - the compulsory jukebox
law .
More specifically, talk focused on
the recent ruling by the Copyright
Royalty Tribunal (CRT) which
ordered operators to divulge their
jukebox locations in order to con -
tinue to be in compliance with the
law. However , operators have stead-
fastly argued that their location lists
are confidential business information
and that the federal government has
no right to them .
There were three reasons why the
copyright law was such a focal point
of discussion at the show : (1) it was
the first A.M.O .A. Show since the
controversial new law went into
effect ; (2) it followed very timely
PLAY M ETER , December, 1978
upon the CRT's infamous September
6 ruling which required operators to
give up their location lists ; and (3) the
copyright law just happened to be the
featured topic in the first part of the
seminar program scheduled for the
first day of the show .
In the past , the seminar program
had started after the close of the
exhibits on the first day ; but this year ,
in a schedule change, the seminar
program was pushed up prior to the
opening of the exhibits. In this cas , it
appeared as if that might have set the
tone for much of the rest of the show .
The two members on the copy-
right law panel at the seminar were
Susan Aramayo , chief of the li-
censing division , U .S . Copvriqht
Office ;
and
Nicholas
Allen ,
A.M.O .A. counsel. The A .M.O .A.'s
immediate past president , Garland
Garrett , chaired the procedings.
It was clear from the outset that
Aramayo was miscast in her role .
The operators interest was not in the
general area of copyright law com-
pliance - that is , how to file ,
common problems in filing , etc . The
operators' "beef" was with the most
recent ruling by the other federal
agency involved in this matter , the
CRT . And Aramayo more than once
had to remind everyone that the
location listing requirement did not
come out of her department but from
another federal agency . As it turned
out , the person who probably would
have been best cast to represent the
federal government on the panel was
PLAY METER, December, 1978
CRT Chairman , Thomas Brennan ,
whom PLAY METER interviewed
last month concerning the location
listing requirement.
This miscasting , at least in part,
can be attributed to the fact that the
pan el had been chosen before the
CRT made its infamous ruling .
Nevertheless , Aramayo gave a
short explanation as to why the
Copyright Office required certfied
checks ("because we have to invest
the money in the U.S . Treasury as
soon as possible , and the require -
ment of certified checks insures that
the money paid is collectible and
therefore guaranteed for investment
for the performing rights societies").
She also said that by the end of
this calendar year all operators will
have received copies of their pre-
vious jukebox filinqs . This , she said,
should help streamline operators'
filing procedures this year.
Nicholas Allen then took to the
stand and started off by intoning : "the
jukebox business has come of age . It
is now a federally -regulated busi-
ness ." He said that although location
lists were distasteful to everyone in
the room , it was now the law of the
land . Then he said the A.M.O .A.
had already brought suit against the
CRT challenging the right of that
agency to make such a demand .
Although the merits of that case are
still being studied , Allen said , the
federal judge had turned down an
A.M.O.A . request to enjoin the CRT
from requiring the location lists in the
interim . Allen did say, however, that
the CRT was compelled to keep the
location lists confidential , at least
until the court case is resolved.
At that , the discussion was opened
to the f1ooor .
The first operator who came to the
microphone, it appeared , set the
tone for nearly all the rest of the
questions . "Has anyone checked to
see if this is a good law?"
Allen responded by saying that, to
date , the law had not been tested on
its constitutionality (for more on the
constitutionality of the law , see PM ,
Nov ., pages 49-52) . This is a bad
law!" he shouted into the micro-
phone . "There have been bad laws in
the past , and they were repealed!
The Stamp Act was a bad law, and it
was repealed! Prohibition was a bad
law, and it was repealed! " The rest of
what he had to say was lost in a
thunderous applause .
Other operators came to the
microphone, but their statements
took the same turn :
"Le t 's go on the offensive!"
shouted one operator.
"Listen, fellows ," exhorted anoth-
er , "th is is our bread -and -butter!
We've got to make a stand on this!"
Another operator came to the
microphone and said he would
absolutely refuse to disclose his
location lists . I'll sell my route and get
out of the business first ," he said.
Another operator asked Allen
,
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