Play Meter

Issue: 1978 December 15 - Vol 4 Num 23

Classified
PINBAll-SOCCER
TOURNAMENT MANUAL
- CLEARANCE SALE-
OVER 60 PAGES
- Tournament Rules
- Promotional Literature
- Forms and Step by Step
Instructions
Everything you need to know on
running your tournament!!
ClEARANCED PRICED!
Send $22 .00 to :
Nice Day Productions
P.O . Box 3706
Beechwood Station
Rochester . N. Y . 14609
(Orders outside U.S . add $3 .00)
WORLD WIDE EXPORTERS HAVE FOR SALE USED
and new Bally Bingos, Bally Slot machines, Flippers,
Bowlers [newl. genuine Bally spare parts. Contact:
WILMS DISTRIBUTING CO., 87 Boomse Steenweg,
2630 Aartselaar, Belgium. Tel. 031/8761Dl- Telex
31 888.
FOR SALE: Jet Spin $495, Surf Champ $550, Sin bad
IS.S.I $1075, Gridiron $450, Power Play [S.S.] $895,
Wizard $625, Black Jack [S.S.[ $1025, Capt. Fantastic
$675, Stars [S.S.I $1095, Atarians [S.S.I $600,
Speakeasy $465, Out of Sight lunshoppedl $325,
Duotron [unshoppedl $295, DXD lunshoppedl $235,
Racer $495, Ball Park $300, Lemans $IDl, Tank $425,
Outlaw $295, M·79 Ambush $995, Trivia $295, Robot
Bowl $700, Blasto $850, Bi Plane 4 $n5, Bi Plane 2
$375, Gypsy Juggler $875, Lazer Command $350, Dozer
$895, Super Shifter $225, Three Hundred $500, Spirit of
76 $525, Target Alpha $535, Night Rider [S.S.] $775,
Night Rider [E.M.I $625, Mata Hari [S.S.I $1175,
Strikes & Spares IS.S.I $1125, Airborne Avengers
[S.S.I $795, Hot Shot [unshoppedl $275, Pat Hand
lunshoppedl $445, M·4 Tank $625, Steeplechase $395,
Sprint 2 $1150, Sky Raider $1225, Kiddie Auto Racer
$500, Kiddie Boat $500, Sandy Pony [unshoppedl $225,
Kiddie Boat lused, unshoppedl $200, Strike $875,
Strike lusedl $695, Air Hockey~ brand new in original
crates $710, Air Hockeys [usedl $300, Air Hand Ball
[usedl $325, Foosball, brand new in original crates
$575. NEW ORLEANS NOVElTY COMPANY, 1~
Oryades, New Orleans, La. 70113. Tel. 504/529-7321.
ICall or Write!'
RED HOT BUYS
Used But Reco nditioned
Cartoon Machines---Only $595
Coin-Op (Brand New) ADULT
MOVIE BOOTHS---Reg. $1895
Closeout only $695
319-793-1405
PLAY METER , December, 1978
SCHOOL FOR GAMES & MUSIC one to three week
courses. Phonos, videos, electro·mech and logic
flippers. By schematics I CAL'S COIN COllEGE, P.O.
Box 810, Nicoma Park, Oklahoma 7m. Tel.
405n 6S-5343.
BIGGER AND BEITER: Each issue contains more
money· saving information for you ... $26 per year in
the USA and $31 overseas. ElECTRONIC AMUSE·
MENT REPORT; 7011 N. Atlantic Ave., Cape
Canaveral, Fla. 32!120.
FOR SALE: Midwestern music and game route. Well
established, $250,000 annual business after commis·
sions. Beautiful living conditions in an excellent,
expanding area. Contact Oept. 05, c/o PLAY METER
Magazine, P.O. Box 24170, New Orleans, La. 70184.
TECHNICAL POSITIONS OPEN AT ALL LEVElS OF
EXPERIENCE:
Vending/electromechanical/solid
state. Excellent company benefits in New Jersey·
New York metropolitan area . Send resumes to Oept.
02, P.O. Box 24170, New Orleans, La . 70184.
ELECTRONIC TECHNICIAN: An excellent opportunity
for a bright aggressive individual. Call or write John
Estridge, SOUTHERN GAMES, INC., P.O. Box 291 ,
Lewisburg, TN 37091. Tel. 615/35S-5422.
COUNT COINS FAST
t.--_-
UJII ___ ·~
Coin Sorter with
Automatic Coin
Feeder sorts , stacks,
counts coins ; does
an hour's work in
10 minutes.
• Cuts tedious hand
wo rk
• Sorts up to 500
coins per minute
• Speeds roll -wrapping
CO MPLETE $89 .90
3-year guarantee on
ent ire unit. Write for
details o r ord er now
for 2 w eek free trial
NADEX INDUSTRIES IN C.
DEPT . 17426
220 Delaw are Ave. Buffalo, NY 14202
LARGE CALIFORNIA OISTRIBUTOR LOOKING FOR A
working shop foreman . Excellent benefits in a high
paying position. Send inquiries to Dept. 01 , P.O.
Box 24170, New Orleans, La . 70184.
EASTMAN KODAK, DIRECT POSITIVE PHOTO
paper, and developing chemicals in liquid, ready
mixed, or powders. HANNA MFG. CORP, Waterville,
NY 134111. Tel. 315/841 ·4112.
FOR SALE: Ticker Tapes, Blue Chips, Wall Streets,
Stock Markets, and Mystic Gates. Also Sweet
Shawness, ~uper Jumbos, Big Threes, Blue Spots,
Mountain Climbers, and OK games. Antique slots for
legal areas. Call WASSICK NOVELTY DISTRIB·
UTING, Morgantown, W.VA. Tel. I14n!l2·3791 .
WANTED: Game technician, distributor for top game
line needs games technician and parts man. Capable
of working solid state pinball games and on game
board repairs. Reply to JACK'S AMUSEMENT CO.,
INC., 310 Strong Hwy, Eldorado, ARK 717]). Tel.
501 /003-$00.
FOR SALE
COIN AMUSEMENTS
AND GAMES
Netting over .140,00 annually
from a half million dollar
cash flow. Well established
in K.C., MO.
Principals only.
FOR FULL RESUME CALL
816-252-5040
WANTEO: Sl!eburg STO·2, STO·l, USC·l, USC·2,
Bally's Joker's Wild, Twin Joker, Chicago Coin's
Speedways & Speedshifts, Midway's Wheels - 1&2.
Must be in good condition. I have a large selection of
pin flipper games to sell. Call or write: TAYlOR
SALES, 2208 Deschaumes, Houston, TX n026. Tel.
713n22·n47.
FOR SALE: Amer. 12' Rebound Sh~ffle Board with
lites, pingate and scoring unit. Almost new and in
excellent condition. $995. MOOERN SPECIALTY CO.,
Madison, WI . Tel. 608n$·0216.
AUTO PHOTO, COIN OPERATED AUTOMATIC PHO·
TO MACHINES. We buy and sell. We offer chemicals,
photo paper, and parts. Best prices guaranteed.
HANNA MFG. CORP., Waterville, NY 134111. Tel.
315/841·4112.
ARCADE GAMES
Reconditioned - Refinished
WHILE THEY LAST
only $395 .00 each
Ali Super Shifter (Sit Down)
C .c. World Series Baseball
Cocktail Tables-2 & 4 PI.
Garlando Deluxe Foosball
Sega Moto Champ
Sega Grand National
Terms: 113 Dep ., Bal. Sight Draft
Write , ca ll for co mplete list.
WORLD WIDE is foremost
in equipment reconditioning
expertise - world-wide!
WC===:RLD WIDE
distributors co.
~~
WE HAVE A LARGE SElECTION OF NEW & USED
arcade equipment. Also jukes , pool tables, shuffles,
& cigarettes. We deliver & accept trades. COIN
MACHINE DISTRIBUTORS, INC., 213 N. Division St.,
Peekskill, NY 10566. Tel. 914fl37·5050.
a-Q •
DP.
01 ..... laI CA" Al l AI . 'I O" GROu'
2734 W . Fullerto n. Chicago, IL
60647 Phone : 312/ 384-2300
73
onLinu ed from page 27
have it up here, I hope it's a simple once-a-year type
deal. But, again, I hope it doesn't get in.
newl Greenwald
comet coin chute
METER: What is your pricing on
phonographs?
JOHNSON: We have just instituted our first
pricing change in ten years. We have gone to one
play for a quarter, three for two quarters, and nine
for a dollar. And for some of the machines where we
couldn't get that, we were able to get five plays for
two quarters, and some of them went to six plays
for three quarters. The increase is very nominal,
but our override is good if we program properly.
We now get very little one quarter play. As for our
next pricing step, it would probably be to cut down
the number of plays for a dollar.
PLA Y
with SWitCh. ~
Electrically
impulses
an appliance or
vending machine
when money is
deposited .• Available
in all popular denom-
inations 2SC, 35C, SOC , sce
7SC, S1 .00 . • TRI-COIN and
" stack" coin chutes avail-
able .• Fits standard coin
chute opening .• Highly
polished heavily plated
casting and slide blade for
longlasllng good looks .• Full
protection, including magnets,
against most slugs .• Convertibility
to other denominations available.
. Can be wired to Greenwald's
Solenoid operated time accumulator
mechanism , Model SOOOP, to provide a timed service
of an appliance or machine.
GREENWALD INDUSTRIES
0."_,01 Walt. , ...... C_N" • . ,..
ICIDDE
~
Dept . P
1340 METRO POLI TA N AV E .. B ROOKLYN. N.Y. 11237 ' TEL. 212 45&-6900
TELEX 1·2281
CABLE AOOR ESS GREENCOINS NY
The Winners of the
AMOA and lAAPA
Shows are Here.
Nobody Knows
a Winner Like
C. A. Robinson & Co.
Home of the Winners
PLAY METER: Did you have any problems with
your price hike?
JOHNSON: Our type of programming really eased
the burden of switching our pricing. When we went
over to the increase, we made sure that there were
enough things on the jukebox that the people hadn't
seen. On some of them that meant as much as a
fifteen -record change. We are now 85 percent
complete on this new pricing structure, and we just
started it in April. And we've only lost one location
as a result. We lost that location because, having
changed the pricing in our two other locations in
that town, we felt we had to make a stand or go
backwards. Now, mind you, we did a lot of very,
very good preliminary work. It was the same thing
when we went with the increased prices on our
shuffleboards. We make sure the road is well-paved
beforehand. And we do this by not only presenting
our case to the location owner but also to the
customer himself. We brought out some special
flyers to put in the jukeboxes and to put in the
booths, but instead of the usual artist biography
on the back of the flyers, we put a picture of a big
alarm clock and wrote down the number 2:15, which
was the average length of a record. Then after
several weeks of putting out flyers like this, we
printed a flyer which explained what the alarm
clock meant. It was a cartoon of a man hanging over
a cliff with the caption "We've held on as long as we
could." We pointed out the fact that the records
were getting longer, and this was costing us money.
We pointed out how much longer the records were
getting and how, even with the price increase, they
were still getting just as much music for their
money. We also made sure that our people were
well-informed about the price increase; so we sent
them bulletins that instructed them not to back
away from discussing it with the location owners.
PLAY ' METER: Do you use your computer for
e.A. Robinlon & Co.
2301 W
t Pi 0 Blvd .•
Lo Ang 1
a. 90006
T J: 21 / 3 0·1160
74
percentaging your games also?
JOHNSON: Very much so. The average per-play
for our pingames, for instance, is between 9 and 12
cents. This is based on one play for a quarter, three
plays for two quarters. The way we figure that is by
taking the number of dollars a particular machine
earns and then dividing that by the total number of
times that game was played- free plays and paid
PLAY METER , December, 1978

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