Play Meter

Issue: 1978 August 15 - Vol 4 Num 15

Premier tour
Ken Lunceford (left) accepting congratulations at Bally's SuperShooter
contest .
Wizard making
personal appearances
Ken Lunceford, who won the title
of the national pinball champion in
Bally's first SuperShooter Pinball
tournament , is now making personal
appearances at amusement and
family entertainment centers across
the country and is also available for
participating in contests with visitors
to the arcades .
Th National Pinball Wizard's first
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COIN COUNTER
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LIGHTWEIGHT PORTABLE
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coin tray support
bag holder
fast
only 9 pounds
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R.H. BELAM CO., INC.
51 Madison Ave.,
New York, N.Y. 10010
212/689-5633
8
uch appearance took place at five
Minnesota Fats locations around the
Chicago area . A resident of Colum -
bus . Georgia, he was flown to
Chicago for a four-day period in
April. during which he challenged
players to a game of pinball at the
Minn ota Fats locations .
H
has also made personal
appearances at Marriott s Great
Am erica in Gurnee , Illinois where he
participa ted in a pinball tournament ,
at an Aladdin 's Castle in the
Longview Mall in Longview , Texas
where he played pinball against
national celebrities and arcade visi-
tors : nd early next month he is
sc heduled to appear at Marriott's
Great America in San Jose , Cali-
fornia.
Anyone wishing to schedule Lun -
ceford for such an appearance may
do so by contacting TRG Communi-
cations, Inc . in New York at (212)
575-0270 . Interested parties are
obliged to pay all of Lunceford 's
travel expenses (hotel, airfare , etc.)
and a per diem appearance fee .
TRG would be willing to work in
the folloWing ways :
(1) Secure pinball machines to be
used at the event;
(2) Assist with displays and other
materials to call attention to the
event :
(3) Secure giveaways, such as T -shirt
iron -ons , articles on pinball , etc .;
(4) If desired , attempt to obtain
participation of a local charity which
would be the recipient of all the
proceeds o f the matches ;
(5) Given sufficient media support for
the event, TRG would assist in
generating prizes which can be
awarded in a drawing ;
(6) Coordinate with the interested
party to publicize the event.
Premier occer of Imperial Bil -
liards Industries is pres ntly conduct -
ing a small to ur of foo sba ll tourna-
ment , with stops in New Jersey ,
Oregon . and Washington .
Last month Premier Soccer hosted
two $1500 to urnaments at the Sea
View Square Mall in Neptune, New
Jersey and at the Woodbridge Mall in
W oodbridge , New Jersey .
Next month two more tourna -
ments (both with prize packages of
5000) will be featured in Portland ,
Oregon and
eattle , Washington .
Th e Portland tournam ent will be
held eptember 15- 17 at t he Shera-
ton Inn Airport Inn and the Seattle
tourna ment September 22-24 at
American Games .
For more information. call (2 13)
221 - 1114 or (20 1) 935-9330 .
Illinois
convention
The Illinois Coin Machine Opera-
tors Association (I.C.M.O .A .) held
its annual meeting at Lake Geneva ,
Wisconsin at the Playboy Resort and
Country Club June 16- 18 .
Included in the festivities were a
men's golf tournament , a mixed golf
tournament , and a dinner show in
the cabaret which featured enter-
tainer John Gary .
Business meetings were held June
17 , and Don Van Brackel , president
of the A .M .O .A . , was on hand to
update the operators on the latest
news concerning the new jukebox
copyright law .
In other related news , I.C.M .O .A .
is contemplating a service school on
pinball repair , schematic reading ,
and troubleshooting , including solid
state pin balls .
License estimate
The New Jersey Casino Control
Commission has estimated that the
licensing cost for Bally's planned
hotel-casino facility on the Board-
walk in Atlantic City , New Jersey will
be
$565 ,000 .
Of
that
total ,
$100,000 was paid in February .
The estimated licensing costs
include reviewing and completing the
investigation relating to Bally's appli-
cation for constructing a hotel-casino
facility .
Said William T. O 'Donnell , presi-
dent and chairman of Bally , " We're
pleased with a further indication of
the processing of this application
since we are anxious to move
forward as qUickly as possible ."
PLAY METER. August. 1978
CRAIG SINGER
Coinman of the Month
"I don't know anyone in the amusement business
that's smarter than Craig Singer," offers Abe
Susman, oumer of State Music Distributors of
Dallas, Texas.
"Craig Singer is an individual who lives up to all
his committments, and we regard him as a
businessman with a tremendous amount of
respect, " says Irwin H. Cole, vice chairman of Main
Bank of Chicago. "Although he is aggressive, he is
very consistent on how he operates. We have seen
him grow from one location to his present size.
Through him I have learned that most bankers do
not understand the coin-op amusement industry.
Bankers in general must start to recognize this is an
exceUent industry with a growth potential that's
unreal. "
"Back when I first met Craig Singer, " says Peggy
Wimberly, general manager of the Laguna Hills,
California Mall, "shopping centers wouldn't even
entertain the idea of having a family amusement
center. But I immediately liked the way Craig acted
as a person. He was very straightforward and
brought drawings along on his presentation.
Moreover, after he established his amusement
center, he showed us he could do the job he
promised. "
"When we put him in our mall four years ago, "
says Charles Upham, manager of the Parkdale Mall
PLAY METER, August, 1978
in Beaumont, Texas, "there was some reluctance on
the part of management to have an amusement
center for fear of negative factors, such as loitering,
but none of the bad effects have happened. He runs
a very clean operation. "
To many managers of shopping centers, Craig
Singer has become synonymous with excellence in
arcade operations. Second only to Aladdin's
Castles, Singer's operations now extend to 97
regional shopping malls, and he presently has four
more family entertainment centers under con-
struction.
He's only 91 but has truly already made his mark
on the industry as a whole.
A Chicago native, he had no amusement machine
background before he made his giant leap into
shopping malls across the country. After being
graduated from the University of Miami, Florida,
he worked for a while as an accountant and then
went to work for Corrugated Fabrication Corpora-
tion in Plainfield, IUinois. It would take quite a leap
of imagination to move from that to the coin-op
industry, but that's exactly what this month's
Coinman did.
In 1971 Craig observed that arcades (call them
"family amusement centers ") seemed to be the
wave of the future; so he got on the telephone and
systematically called every shopping center de-
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