Without a doubt , the most rewarding aspect of publishing PLAY
METER is constantly receiving mail and telephone calls from Ol!r readers
telling us how much they enjoy reading thE magazine .
It's always a pleasure to sell an issue full of advertising; but , in my
opinion , that fulfills only half of the publisher's responsibility . A publisher
has to do more than mail his magazine to its readers . He has to make
certain that it will be read . After all , if they don 't open it up and read it, the
whole effort is a complete waste .
[t would have been easy for PLAY METER to have become a magazine
that did nothing but glorify and praise its advertisers . But, to me, that kind
of journalism is an outright "cop out." So , from the very beginning , PLAY
METER has been a magazine dedicated first and foremost to operators .
Timely news stories, provocative interviews, informative feature stories,
useful technical advice , and new product evaluations were , and still are ,
the cornerstones of PLAY METER's reader acceptance.
[ guess maybe the difference between us and everyone else is that
PLAY METER 's editorial format was designed to sell readers on PLAY
METER , not aduertisers . [ knew if PLAY METER could generate enough
reader interest and enthusiasm , the advertisers would take notice and
climb aboard . And so they did, and to those who do advertise with us , [am
sincerely pleased , as I'm sure our readers are .
[t took a delicate balance of subscription and advertising revenue to get
PLAY METER where it is today - "The World 's Leading Amusement
Machine Trade Publication ." That , by the way , is no brag , just facts .
Thanks to all of you, PLAY METER is getting better and better . So keep
those cards, letters , and telephone calls rolling in . Your satisfaction is truly
our reward .
While on the subject of reader response, [ would like to take this
opportunity to remind our operator/ subscribers that your 1978 PLAY
METER Survey has been mailed to you . As you know , the PLAY METER
Survey has become the authoritative and most respected survey ever
conducted for this industry . [t provides us with an opportunity to gauge
accurately the growth and size of this fascinating industry . Your continued
cooperation in completing this survey and mailing it back to us as soon as
possible is sincerely· appreciated . As usual, the survey results will be
published in our November A.M.O .A. Show Issue . The deadline for
returning your questionnaire to us is September 30 .
Thank you for your interest and cooperation .
;;;;;ii24= ----
Ralph C. Lally II
Editor and Publisher
4
PLAY METER. August. 1978