Classic Mode

Play Meter

Issue: 1978 August 15 - Vol 4 Num 15

I'I.AY IIIlrlm
Vol. 4 No. 15
August 15, 1978
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LAY
EIE
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Staff
Location Co.t Analy.l •. ....................... .. 18
Publisher and Editor:
Ralph C. Lally II
Managing Editor:
David Pierson
In the final installment in a series on the business analysis
of your operation, David Pierson gives some guidelines to
follow when determining the profitability of a location.
International Editor:
David Snook
Editor, Coin Slot
Technical Editor:
Robin Minnear
Game Doctors
Correspondents:
Roger C. Sharpe
Gene Beley
Dick Welu
Art Direction :
Katey Schwark
Administrative Assistant:
Valerie Mitchell
Typography :
Vickie Lofton
Staff Cartoonist:
Norm Rockwell
Circulation Manager:
Debbie Barnes
Advertising Representative:
Ralph C. Lally II
European Representative :
Esmay Leslie
PLAY METER , August 15, 1978.
Volume 4, No. 15. Copyright 1978 by
Skybird Publishing Company. PLA Y
METER is published twice monthly on
the 1 st and 15th of the month .
Publishing offices : 112 North Road-
way, New Orleans, La . 701 24, P.O.
Box 24170, New Orleans, La . 70184.
504 / 282-0261.
Subscription
Tel :
rates: U.S. and Canada - $25; Europe
and Japan - $45; elsewhere - $50 .
One order subscription: 2-9, $20
each; 10-24, $17 each ; 25 or more,
$15 each . Advertising rates available
on request. No part of t is magazine
may be reproduced without expres-
sed permission. The editors are not
respo nsible for unsolicited manu-
scripts . Second-class postage paid at
New Orleans 70113 . Postmaster:
Send Form 3579 to PLAY METER,
P.O. Box 24170, New Orleans, La .
70184.
European office : PLAY M ETER Pro-
motions, 15 Great North Road,
Brookmans Park , AL 9 6 LV,
Hertfordshire, England .
PLAY M ETER , A ugust, 1978
Converting Home Oame.
To Commercial U •••.•...•••.••.••••...•...•.... 23
PLA Y METER 's Gene Beley has done some experimenta-
tion on converting home video games into commercial
units. His report makes interesting reading.
Air Hockey'. National Champlon.hlp ............. 21
A players' association holds its own national champion-
ship; and despite obvious drawbacks, the toumament
comes off. Players also give their suggestions on how to
rekindle interest in the game at the operator level.
Soliloquy of a Pinball ...... •....•....•...•....... 43
An entry in PLAY METER's .1,300 writers' contest, this
article is the diary of a pinball going through its various
stages of disrepair.
From the Editor. . . . . . . . . . . . . • . . • . . . • • • • • • • • • . . . . . 4
Mailbox. . . . . . . . . . . . . . . . . . . . . . . . .. . ............. &
Operating ........•.....••...••••••••............•
Coin man of the Month .....•..................... 8
Manufacturing ..........••••....•.•.........•... 1&
Mu.lc Programming ............................ 21
DI.trlbutlng ..................................... 34
Critic'. Corner .................................. 31
Technical Topic. ................................ 31
New Products ......•.•...•.....•...........•••. 41
CI ... lfled ...........•...•.••..••.......•........ 48
3
Without a doubt , the most rewarding aspect of publishing PLAY
METER is constantly receiving mail and telephone calls from Ol!r readers
telling us how much they enjoy reading thE magazine .
It's always a pleasure to sell an issue full of advertising; but , in my
opinion , that fulfills only half of the publisher's responsibility . A publisher
has to do more than mail his magazine to its readers . He has to make
certain that it will be read . After all , if they don 't open it up and read it, the
whole effort is a complete waste .
[t would have been easy for PLAY METER to have become a magazine
that did nothing but glorify and praise its advertisers . But, to me, that kind
of journalism is an outright "cop out." So , from the very beginning , PLAY
METER has been a magazine dedicated first and foremost to operators .
Timely news stories, provocative interviews, informative feature stories,
useful technical advice , and new product evaluations were , and still are ,
the cornerstones of PLAY METER's reader acceptance.
[ guess maybe the difference between us and everyone else is that
PLAY METER 's editorial format was designed to sell readers on PLAY
METER , not aduertisers . [ knew if PLAY METER could generate enough
reader interest and enthusiasm , the advertisers would take notice and
climb aboard . And so they did, and to those who do advertise with us , [am
sincerely pleased , as I'm sure our readers are .
[t took a delicate balance of subscription and advertising revenue to get
PLAY METER where it is today - "The World 's Leading Amusement
Machine Trade Publication ." That , by the way , is no brag , just facts .
Thanks to all of you, PLAY METER is getting better and better . So keep
those cards, letters , and telephone calls rolling in . Your satisfaction is truly
our reward .
While on the subject of reader response, [ would like to take this
opportunity to remind our operator/ subscribers that your 1978 PLAY
METER Survey has been mailed to you . As you know , the PLAY METER
Survey has become the authoritative and most respected survey ever
conducted for this industry . [t provides us with an opportunity to gauge
accurately the growth and size of this fascinating industry . Your continued
cooperation in completing this survey and mailing it back to us as soon as
possible is sincerely· appreciated . As usual, the survey results will be
published in our November A.M.O .A. Show Issue . The deadline for
returning your questionnaire to us is September 30 .
Thank you for your interest and cooperation .
;;;;;ii24= ----
Ralph C. Lally II
Editor and Publisher
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PLAY METER. August. 1978

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