Play Meter

Issue: 1978 August 15 - Vol 4 Num 15

Atari PPD: How you can
play for higher stakes in both
ttStreet" and t1\rcade" locations.
• Planned Product Develop-
ment. How it works to return
more on your investment .
PPD is actually a planned-profit
plan . Your profit plan . It's our
nickname for a combined
marketing-engineering-
manufacturing approach that
insures that every game is
carefully and objectively plann-
ed to return the highest poten-
tial earnings possible.
Games aren't just for "street"
or just for "arcades" anymore.
The best product is product
product that can be rotated
more freely to give you more
chances to enhance your pro-
fitability .
Some examples:
Middle Earth ThI. Solid state
electronics, 1-4 players, new
reliability and our Wide Ac-
tion ThI playfield. (Remember,
the bigger playfield doesn't
mean it's just an "arcade
piece", it means bigger profits
in any location!) Long term
collections are still higher than
any other pin games.
Fire Truck Thl • The industry's
first 1 or 2 player "cooperative"
video driving game that
simulates an actual fire chase .
1 player steers the front , the
other the back.
Smokey Joe Thl • New 1 player
version of the profit-proven Fire
Truck in a new compact
cabinet. Players can choose to
drive either cab or trailer
"cooperating" with the com-
puter as alternate driving part-
ner.
that works in a variety of loca-
Go for higher stakes. Talk to
tions. That's the reason for
your Atari distributor now . He
PPD . It includes the analysis
can also tell you about the
and forecasting of player
phenomenal Skydiver ThI . The
preferences, age, seasonal,
new action video that simulates
geographic factors , and dif-
the realism of actual skydiving.
ferent types of location re-
1 or 2 players. New bonus
) 1 \ :peIlOUt. Musical sound
quirements.
The result: Profit
effects, fast collections action .
versatility.
Or contact us for referral at
Product that fills specific
1265 Borregas Avenue ,
Sunnyvale, CA 94086.
location needs as well
as a variety of street
1'\ 11'\
(408) 745-2500 or at
and game room loca-
Innovative
44 Colonial Drive ,
leisure
Piscataway, NJ 08854
tions. A larger
selection of
" . w . ..... eonvn...""'oon. Com ... , (201) 981-0490.
ATARI
TelehelpTM. Customer Service Toll Free. Western Region: 800-538-16 1l. Eastern Region : 800-63 1-5374 .
Atari. The Investment.
Atari Inc. 1978
I'I.AY IIIlrlm
Vol. 4 No. 15
August 15, 1978
•••••••••••••••••••••
LAY
EIE
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Staff
Location Co.t Analy.l •. ....................... .. 18
Publisher and Editor:
Ralph C. Lally II
Managing Editor:
David Pierson
In the final installment in a series on the business analysis
of your operation, David Pierson gives some guidelines to
follow when determining the profitability of a location.
International Editor:
David Snook
Editor, Coin Slot
Technical Editor:
Robin Minnear
Game Doctors
Correspondents:
Roger C. Sharpe
Gene Beley
Dick Welu
Art Direction :
Katey Schwark
Administrative Assistant:
Valerie Mitchell
Typography :
Vickie Lofton
Staff Cartoonist:
Norm Rockwell
Circulation Manager:
Debbie Barnes
Advertising Representative:
Ralph C. Lally II
European Representative :
Esmay Leslie
PLAY METER , August 15, 1978.
Volume 4, No. 15. Copyright 1978 by
Skybird Publishing Company. PLA Y
METER is published twice monthly on
the 1 st and 15th of the month .
Publishing offices : 112 North Road-
way, New Orleans, La . 701 24, P.O.
Box 24170, New Orleans, La . 70184.
504 / 282-0261.
Subscription
Tel :
rates: U.S. and Canada - $25; Europe
and Japan - $45; elsewhere - $50 .
One order subscription: 2-9, $20
each; 10-24, $17 each ; 25 or more,
$15 each . Advertising rates available
on request. No part of t is magazine
may be reproduced without expres-
sed permission. The editors are not
respo nsible for unsolicited manu-
scripts . Second-class postage paid at
New Orleans 70113 . Postmaster:
Send Form 3579 to PLAY METER,
P.O. Box 24170, New Orleans, La .
70184.
European office : PLAY M ETER Pro-
motions, 15 Great North Road,
Brookmans Park , AL 9 6 LV,
Hertfordshire, England .
PLAY M ETER , A ugust, 1978
Converting Home Oame.
To Commercial U •••.•...•••.••.••••...•...•.... 23
PLA Y METER 's Gene Beley has done some experimenta-
tion on converting home video games into commercial
units. His report makes interesting reading.
Air Hockey'. National Champlon.hlp ............. 21
A players' association holds its own national champion-
ship; and despite obvious drawbacks, the toumament
comes off. Players also give their suggestions on how to
rekindle interest in the game at the operator level.
Soliloquy of a Pinball ...... •....•....•...•....... 43
An entry in PLAY METER's .1,300 writers' contest, this
article is the diary of a pinball going through its various
stages of disrepair.
From the Editor. . . . . . . . . . . . . • . . • . . . • • • • • • • • • . . . . . 4
Mailbox. . . . . . . . . . . . . . . . . . . . . . . . .. . ............. &
Operating ........•.....••...••••••••............•
Coin man of the Month .....•..................... 8
Manufacturing ..........••••....•.•.........•... 1&
Mu.lc Programming ............................ 21
DI.trlbutlng ..................................... 34
Critic'. Corner .................................. 31
Technical Topic. ................................ 31
New Products ......•.•...•.....•...........•••. 41
CI ... lfled ...........•...•.••..••.......•........ 48
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