Atari PPD: How you can
play for higher stakes in both
ttStreet" and t1\rcade" locations.
• Planned Product Develop-
ment. How it works to return
more on your investment .
PPD is actually a planned-profit
plan . Your profit plan . It's our
nickname for a combined
marketing-engineering-
manufacturing approach that
insures that every game is
carefully and objectively plann-
ed to return the highest poten-
tial earnings possible.
Games aren't just for "street"
or just for "arcades" anymore.
The best product is product
product that can be rotated
more freely to give you more
chances to enhance your pro-
fitability .
Some examples:
Middle Earth ThI. Solid state
electronics, 1-4 players, new
reliability and our Wide Ac-
tion ThI playfield. (Remember,
the bigger playfield doesn't
mean it's just an "arcade
piece", it means bigger profits
in any location!) Long term
collections are still higher than
any other pin games.
Fire Truck Thl • The industry's
first 1 or 2 player "cooperative"
video driving game that
simulates an actual fire chase .
1 player steers the front , the
other the back.
Smokey Joe Thl • New 1 player
version of the profit-proven Fire
Truck in a new compact
cabinet. Players can choose to
drive either cab or trailer
"cooperating" with the com-
puter as alternate driving part-
ner.
that works in a variety of loca-
Go for higher stakes. Talk to
tions. That's the reason for
your Atari distributor now . He
PPD . It includes the analysis
can also tell you about the
and forecasting of player
phenomenal Skydiver ThI . The
preferences, age, seasonal,
new action video that simulates
geographic factors , and dif-
the realism of actual skydiving.
ferent types of location re-
1 or 2 players. New bonus
) 1 \ :peIlOUt. Musical sound
quirements.
The result: Profit
effects, fast collections action .
versatility.
Or contact us for referral at
Product that fills specific
1265 Borregas Avenue ,
Sunnyvale, CA 94086.
location needs as well
as a variety of street
1'\ 11'\
(408) 745-2500 or at
and game room loca-
Innovative
44 Colonial Drive ,
leisure
Piscataway, NJ 08854
tions. A larger
selection of
" . w . ..... eonvn...""'oon. Com ... , (201) 981-0490.
ATARI
TelehelpTM. Customer Service Toll Free. Western Region: 800-538-16 1l. Eastern Region : 800-63 1-5374 .
Atari. The Investment.
Atari Inc. 1978