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Pinball and and the the Press Press Pinball (or'Dear 'DearAbby Abbymeets meetsthe theJungle JungleQueen') Queen') (or Pinball · has become a favorite Pinballwith hasthebecome a favorite press lately. There subject subject with the press lately. There was even a letter in the nationallywas even a letter in the nationallysyndicated advice column "Dear syndicated advice column "Dear Abby" wherein a housewife confesAbby" wherein a "addicted housewife toconfessed that she was pinball sed that she was "addicted pinballas machines" and signed hertoname machines" andQueen." signed her name as "The Jungle "The Jungle Queen." Other stories deal with varying Other ofstories dealitswith varying aspects the game, popularity, its aspects of the game, its popularity, its ubiquitousness, and now there's ubiquitousness, andhow now there's even an article on to play the even an article on how to play the electronic marvels. electronic marvels. In a story reported by the United In a story reported by the, United Press International (UPI) Anton Press International (UPI), for Anton Kraemer, design engineer WilKraemer, design engineer for Wil- Iiams Electronics, who plays pinball · class restaurants and bars, shopping liams restaurants and bars,and shopping aboutElectronics, 100 times who daily plays whilepinball testing class malls, laundromats, even about 100 times daily while testing malls, laundromats, and even new machines at Williams' Chicago - homes." new machines at Williams' Chicago factory , offered some advice for homes." The story appeared in such factory, offered some advice for The story asappeared such aspiring pinballers. newspapers the DallasinMorning pinballers. aspiring as theCalifornia Dallas Morning Among his tips were (1) read the newspapers News ; San Jose, Mercury; the News; San Jose, California Mercury; (1) read tips were Among hiscard, instruction (2) nudge gently, Philadelphia Daily News ; Las Vegas, Daily; News; Vegas, instruction card, (2) individually, nudge gently, (3) work the flippers (4) Philadelphia Nevada Journal Albany,Las New York Nevada Journal; Albany, York , (3) work the eye flippers individually, (4) keep your on the ball, and (5) (5) Times-Union ; and the New Madison and you Times-Union; and the Madison, ball, until thegame your eyeononone keep Wisconsin State-Journal. concentrate Wisconsin State-Journal. concentrate on one game until you master it. Headlines are positive for the master it. Headlines positive the The UPI article also noted that industry in all are sections of the for country, The UPI article also noted that industry in all sections of the country, "the revival of the pinball craze of the with such banners as "America Flips "the revival of themore pinball craze the with such banners as "America 1930s attracted than 20 of million in Pinball Craze," "Pinball Flips Craze 1930s attracted more than 20 million in Pinball Craze," "Pinball Craze players of all ages ... Flipper-type Going Strong," and "Pinball Picking players of areall now ageslocated ... Flipper-type Strong," andAges." "Pinball Picking Up Players Of All in better Going machines machines are now located in better Up Players Of All Ages." WORLD DOBLE 100601 Here'sanother anotherexample exampleofofthe thepress's press'sreceptiveness receptivenesstoto Here's pinball today . Chicago Tribune sportswriter Mike Conklin pinball today.star Chicago Tribune sportswriter Mike Conklin and soccer Kyle Rote Jr. engage in a pinball duel on and soccer star Kyle Rote Jr. engage in a pinball duel on World Cup at Williams' recent distributors meeting in World CupInatthe Williams' meeting in Chicago. top left recent photo,distributors Ron Crouse, Williams' Chicago. In the top left photo, Ron Crouse, Williams' marketing manager, flips the coin to see who's first. marketing manager, flips the coin to see who's first. Conklin, playing the machine in the top right photo, Conklin, thethe machine the watches. top rightThen photo, shows hisplaying talent for game asinRote the shows talent forhis theturn game asthe Rote watches. soccerhis star takes , but ball quickly Then drainsthe on soccer star takes his turn, but the ball quickly drains on him. Conklin went on to win the match by 17,870 points, him. onattolower win the match by his 17,870 points,a and Conklin Rote (in went photo right) gives conqueror and Rote (in photo at lower right) gives his conqueror a playful jab. The power of the press. playful jab. The power of the press.