Play Meter

Issue: 1977 September - Vol 3 Num 17 (cover 13)

Volume 3/ No. 17
September, 1977
Staff
Publisher and Editor:
Ralph C. Lally II
Managing Editor:
David Pierson
International Editor:
David Snook
Editor, Coin Slot
Technical Editor:
Robin Minnear
Game Doctors
Correspondents:
Roger C. Sharpe
DickWelu
Susan Brenna
J .W. Sedlak
Randy Fromm
Art Direction :
Meyer Alewitz
Typography:
Skybird Typography
Circulation Manager:
Debbie Barnes
Advertising Representative:
Ralph C. Lally II
Advertising Production :
Don Randon
European Representative :
Esmay Leslie
Coin Industry PLA Y METER, Sep-
tember, 1977. Volume 3, No. 17.
Copyright 1977 by Skybird Publishing
Company.
Full editions of Coin
Industry Play Meter are published
monthly, the first Friday of the
month . The Update news edition is
published monthly, the third Friday of
the month . Publishing offices: 4136
Washington Ave ., P.O. Box 24170,
New Orleans, La . 70184. Printing
offices : Gibbs Inman Co ., P.O. Box
32030, Louisville, KY . 40232 . Euro-
pean office : Play Meter Promotions,
15 Great North Rd ., Brookmans Park
AL96LB , Hertfordshire, England .
Subscription rates: U.S. and Canada
- $45; elsewhere - $50 . One order
multiple subscriptions: 2-9, $20 each;
10-24, $17 each; 25 or more, $15
each . Advertising rates available on
request . No part of this magazine
may be reproduced w ithout express
permission . The editors are not
responsible for unsolicited manu-
scripts . Application to mail at second
class postage rates is pending at New
Orleans, La . and other mailing office .
Postmaster: send form 3579 to Play
Meter, P.O. Box 24170, New Orleans,
La . 70184 .
COIN INDUSTRY
PLAY METER
Features
New Games at Charlotte .. .. .... ........... ... .... .......... . 15
Editor Ralph Lally visits the North Carolina Coin
Operators convention and brings back some r.'JWS
about something new in games .
European Flippers and Reluctant Americans .. ...... .... ...... 18
Pinball critic Roger C. Sharpe takes a look into the
perplexing question : Why aren't European pinball
machines better received in the States?
One Year Later ............................... .... ...... .. .. 20
Vic Lesley, former Coinman of the Month, presents the
British view of American games.
Wrestling the Export Elephant ........ .......... .. ..... ... ... . 24
Exproters are human too. Managing Editor David
Pierson interviews six exporters and finds that they
don 't agree on anything either.
Departments
From the Editor .... ..... ............. ........ ..... ..... ....... 4
Mailbox ... .. .. .... ... .. .... .. ....... .................. ....... 6
Coinman ofthe Month .. ....... .. ... ... .. ........ .. .... ..... .. 8
Operating .. .......... ... .... .. .... ... .. .... ...... ....... ... . 14
Music Programming .... ...... .... ........ ...... ...... ..... .. 27
I nternational Dateline ....... ......... .... .... ............... 32
Technical Topics .... .... .... ............. .... .. ...... ....... 34
Distributing ... ......... .... .... ..... .. ....... ... ... ...... ... 36
Critic's Corner ................... ........ .. ................. 42
New Products . ......... .... ........ ....................... .. 46
Manufacturing ... ... .. .. ...... .. ..... ... ... .... ...... ..... .. 52
Onthe Move .... ..... ... ... ...... .. .. .... .... ...... ...... ... . 54
Classified ........... .............. .. .... .... ..... ........... 57
MEMBER
FROM THE EDITOR
CALENDAR
The world of entertainment spans a vast speetrum of endeavors.
From the motion picture world to the Walt Disney World, the name of
the game is the same-entertaining people.
Whether you are the president of MGM or an operator in Egypt,
your main objective is to entertain people. Motion pictures do this on
ceUuloid film, operators do it with machines.
Of utmost importance to any operator, no matter where he may be
located geographiea1ly, is the earning power and serviceability of a new
piece of equipment. Herein lies the essence of the coin-operated
entertainment world.
Thanks to innovative manufacturers, sensitive to the needs of
today's operators and players, and thanks to the rather discerning
attitude of today's operators toward new manufacturers, the industry
has reached a level of world-wide acceptance.
An age of enlightenment has come upon the industry, bringing with
it an era of enlightened thinking, improved technology, and better
business methods. The only thing standing in the way for today's
operators are the operators themselves. Outlandish loans, lopsided
commission arrangements, and old worn-out equipment have gone the
way of the dinosaurs. The sooner some operators realize that, the
better off the industry is going to be.
This month's issue takes on an international Oavor as we investigate
the global impact of the industry. Y ou'U hopscotch across the globe
with us as we take a look at machines, people, and companies that are
helping to make this "little" entertainment world of ours grow.
In this issue, we revisit a former Coinman of the Month, Vic Lesley,
who gives us the British view of the games picture. Our resident
pinbaU critic, Roger C. Sharpe analyzes the "whys and wherefores" of
American operators' reluctance to buy European. Managing Editor
David Pierson takes a somewhat tongue-in-cheek look at the world of
the game exporter. Play Meter's roving man-at-large, Ralph Lally,
visits the North Carolina state convention and brings back news of
some new games that are out there. There's also an interview with
Morris Nahum, a leading exporter of coin-operated amusement
machines, and even a tribute to Elvis. And there's plenty more.
incerely
c:~
September 16-18
Florida Amusement Merchandi-
sing Association , annual conven-
tion and trade show. Deauville
Hotel , Miami, FL.
September 22-24
West Virginia Music and Vending
Association , annual convention ,
Heart-O-Town Motor Inn,
Charleston, WV .
September 23-25
Wisconsin Music Merchants
Association, fall annual meeting,
Hilton Inn , Eau Claire, WI.
September 29-0ctober 1
Music Operators of Virginia ,
annual convention , Hyatt House,
Richmond , VA .
October 13-16
National Automatic Merchandi-
sing Association , annual conven-
tion and trade show. McCormick
Pl ace, Chicago, IL.
October 28-30
Amusement and Music Opera-
tors Association, annual conven-
tion and trade show . Conrad
Hilton Hotel, Chicago, IL.
November 18-20
International
Association
of
Amusement Parks and Attrac-
tions Exposition, Rivergate, New
Orleans, LA .
May 19-21 , 1978
The Music and Amusement
Association of New York, re-
gional convention and trade
show, Stevensville Country Club,
Swan Lake, NY .
Ralph . Lan II ,
Publi h r & ditor
4
September, 1977. PLA Y METER

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