Play Meter

Issue: 1977 September - Vol 3 Num 17 (cover 13)

~Starship
I™
is going to be the game of the lJear •• .'"
Hugh IIgenl"tz. the Crystal Palace. Shreveport, LA
~Drag
Race has been the biggest monelJ-maker
in a single week of anlJ video piece we have ••• '"
Sam Kalmas. Kalmas Vendrng. Oklahoma Clly. OK
for just the right time
to shift without red -
lining. It's a game no
one plays just once.
And locations
report that because
Drag Race is a totally
different experience,
it actually enhances
game play for other
driving games.
And New Triple
Hunt ~ the spec-
tacular 3 -in -1 video
sensation is now
available in a new
compact cabinet.
Our customers tell it like it is. Better
than we can .
Starship 1 is demonstrating
unprecedented location demand
everywhere.
Starship 1 brings the long· lasting
traditional appeal of science fiction
themes to life - from Buck Rogers
through right now.
That's why players are
literally " lining up" to
play Starship 1 all over
the country.
Drag Race is all-out
racing excitement as
players compete for
best Elapsed Times.
Drivers learn to watch
their cars, the tacho-
meter and listen to the
whine of the engines
reliability comes standard. Every
time. That means earning curves
stay at a higher level longer,
guaranteeing you extended
profitability.
Proof? Call us at our toll-free
customer service number
(800) 538-6892!
Get all the details from your
Atari distributor today. He can
also tell you about the record
setting collections from THE
ATARIANSTM and TIME 2000~
the revolutionary wider-playfield
pinballs that are earning more in
the same floor space as old-
fashioned pins.
Or contact us for referral at
1265 Borregas Ave., Sunnyvale,
CA 94086.
(408) 745-2500.
This versatile game is de-
signed especially to earn
in smaller areas like
bowling alleys, depart -
ment stores, airports,
street locations, you
name it!
And the great thing is,
Atari. We put the plavers in lJour picture.
IC> ATARI . INC . 1977
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Volume 3/ No. 17
September, 1977
Staff
Publisher and Editor:
Ralph C. Lally II
Managing Editor:
David Pierson
International Editor:
David Snook
Editor, Coin Slot
Technical Editor:
Robin Minnear
Game Doctors
Correspondents:
Roger C. Sharpe
DickWelu
Susan Brenna
J .W. Sedlak
Randy Fromm
Art Direction :
Meyer Alewitz
Typography:
Skybird Typography
Circulation Manager:
Debbie Barnes
Advertising Representative:
Ralph C. Lally II
Advertising Production :
Don Randon
European Representative :
Esmay Leslie
Coin Industry PLA Y METER, Sep-
tember, 1977. Volume 3, No. 17.
Copyright 1977 by Skybird Publishing
Company.
Full editions of Coin
Industry Play Meter are published
monthly, the first Friday of the
month . The Update news edition is
published monthly, the third Friday of
the month . Publishing offices: 4136
Washington Ave ., P.O. Box 24170,
New Orleans, La . 70184. Printing
offices : Gibbs Inman Co ., P.O. Box
32030, Louisville, KY . 40232 . Euro-
pean office : Play Meter Promotions,
15 Great North Rd ., Brookmans Park
AL96LB , Hertfordshire, England .
Subscription rates: U.S. and Canada
- $45; elsewhere - $50 . One order
multiple subscriptions: 2-9, $20 each;
10-24, $17 each; 25 or more, $15
each . Advertising rates available on
request . No part of this magazine
may be reproduced w ithout express
permission . The editors are not
responsible for unsolicited manu-
scripts . Application to mail at second
class postage rates is pending at New
Orleans, La . and other mailing office .
Postmaster: send form 3579 to Play
Meter, P.O. Box 24170, New Orleans,
La . 70184 .
COIN INDUSTRY
PLAY METER
Features
New Games at Charlotte .. .. .... ........... ... .... .......... . 15
Editor Ralph Lally visits the North Carolina Coin
Operators convention and brings back some r.'JWS
about something new in games .
European Flippers and Reluctant Americans .. ...... .... ...... 18
Pinball critic Roger C. Sharpe takes a look into the
perplexing question : Why aren't European pinball
machines better received in the States?
One Year Later ............................... .... ...... .. .. 20
Vic Lesley, former Coinman of the Month, presents the
British view of American games.
Wrestling the Export Elephant ........ .......... .. ..... ... ... . 24
Exproters are human too. Managing Editor David
Pierson interviews six exporters and finds that they
don 't agree on anything either.
Departments
From the Editor .... ..... ............. ........ ..... ..... ....... 4
Mailbox ... .. .. .... ... .. .... .. ....... .................. ....... 6
Coinman ofthe Month .. ....... .. ... ... .. ........ .. .... ..... .. 8
Operating .. .......... ... .... .. .... ... .. .... ...... ....... ... . 14
Music Programming .... ...... .... ........ ...... ...... ..... .. 27
I nternational Dateline ....... ......... .... .... ............... 32
Technical Topics .... .... .... ............. .... .. ...... ....... 34
Distributing ... ......... .... .... ..... .. ....... ... ... ...... ... 36
Critic's Corner ................... ........ .. ................. 42
New Products . ......... .... ........ ....................... .. 46
Manufacturing ... ... .. .. ...... .. ..... ... ... .... ...... ..... .. 52
Onthe Move .... ..... ... ... ...... .. .. .... .... ...... ...... ... . 54
Classified ........... .............. .. .... .... ..... ........... 57
MEMBER

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