Play Meter

Issue: 1977 October - Vol 3 Num 19

Classified
COIN COUNTING, SORTING, PACKAGING MACH-
ines, hend electric, repairs, parts, Downey-Johnson,
Klopp, Abbott. Changemakers, frae literature. "If you
don't buy from us, you pay too much I" AKRON COIN,
1515 E. 11th. Tulsa, Okla. 74120. Tel: 916-742-5144.
SCHOOL FOR GAMES & MUSIC. lWO AND THREE
week courses. Phono, Flippers and Bingos. By
schematics I CAL'S COIN COLLEGE, P.O. Box 110,
Nicoma Park, Okla. 7m. Tel: 4I!i!1Il9-5343.
NEW AND USED KIDDIE RIDES $400.00 and up. PAUL
HAWKINS MFG., 3119 E. Pennsylvania St., Tucson,
Arizona 115814. Tel: 1KJ2/294-1607.
ElECTRONIC AMUSEMENT REPORT-A monthly
newsletter full of current service tips, practical
cures, and explanations for electronic game prob-
lems. Send $2.50 for sample or $26.00 for one year
subscription. EA.R., 285 Willard St., Quincy, MA.
02169. Tel: 617m3-1114.
AmNnON METROPOLITAN & UPSTATE NEW
Yorkers: We have a large selection of new & used
adG-a-balls and arcade equipment. Also jukes, pool
tables. shuffles, cigaratte & candy. We deliver &
accept trades. SPECIAlI Atari F-1's, Triple Hunts.
and Drag Races lcall for special prices!. COIN
MACHINE DISTRIBUTORS, INC., 213 N. Division St.,
Peekskill, NY 11616. Tel: 914fl37-5IfiO.
WANTED: Bally "World Cup" soccer men. Blue and
Red. Contact: UPSTATE VENDING SERVICE, AnN:
JACK LAHART, P.O. Box ll!i!i.Lake Placid. NY 12948.
Tel: 518103555.-2600.
'1948 JUKEBOX, SEEBURG 148ML. NEED WHITE
plastic dome top. Send info: TED WOOLERY, 122 ~
44th St., Manhattan Bdach. CA. 00266"
FOR SALE: App.l00 antique pieces. 21 jukes, 20 wood
rail pins. 1m 78's. Bally 1 balls, high hands,
Jumbo's, 3 Seeburg guns, Rock-Ola gun, 10 shuffle
bowlers. all intact except for plastic on some, need
restorad. But in good condition. Sell as lot only.
Contact MODERN MUSIC INC., 1023 So. Walnut St.,
Bloomington. IN. 47401
FOR SALE: Surf Champ $760, Royal Flush $115, Jacks
Open $695, Target Alpha $700, Super Soccer $500,
Jade in the Box $450. Magnotron $525, Big Hit $7!i!
Wizard $790, Capt Fantastic $850, Freedom $115,
Freedom (solid statel $115, Sky Kings $345. Hang
Glider $835, Bow and Arrow $765, Grand Prix $760,
Falltastic$325, Dailing$350, Toledo $585, Thunderbird
$1225, Big Deal $875, Coney Island Gun (floor samplel
$n5. Speed King $25IJ, Red Baron $495, Fairy (floor
~amplel $450, New World $495, Sea Wolf $1125, Boot
Hill $1195, Tornado Baseball $915, Mini Auto Bumper
Carousel $695, Air Attack $350, Gun Fight $225, Fira
Chief $375. Steeplechase $650, Outlaw (newl _ ,
Outlaw $525, Tank $695, Stunt Cycle $700, Night
Driver $1V5, Lemans $1225, Twin Racer $125,
Bazo~ka $995. Bi Plane • $1175, Bi Plane _ ,
Skill Crane $825. Rotor (Pusher, Importedl $595, Skill
Digger $395. NEW ORlEANS NOVElTY CO., ll!i!i
Dryades St., New Orleans, La. 70113. Tel: 5041529-
7321 .
FREE UP-TO-DATE CATALOG and samples showing
vending machine labels, manufactured to meet your
local requirements. SETON NAME PLATE CORP.,
2020 BOUlevard. New Haven. CT 186J.
Coin Sorter Speeds Counting
--,
. ..
- ,
FOR SALE: Silver Sails, Red Arrows. Ticker Tapts,
Blue Chips and stock markets. Also SWiat
Shawness, Bally Jumbos and Super Jumbos, Big
Threes, Blue Spots and Mt. Climbers. Antique slots
for Califomia araa. Call WASSICK NOVELTY,
Morgantown, W. Va. Tel: 1141292-1607.
d rate : 30 cents
Class i fied
P I \Yord . counting a/l
ords hat appear in ad.
In l mum
ad
accepted
55 .00 CASH or CHECK
should accompan
ord rs .
Mai l you r message to :
PLAY METER
P.O. Bo 24170
N w Orlealls. LOlllslalla 70184
PINBALL TOURNAMENT
PROCEDURES MANUAL
• Toumamant Rul ..
• L1teratura Sampl ..
• Ravltltratlon Sam pia.
• Promotional Format.
OVER &0 PAGES OF DATA TO HELP
YOU RUN YOUR OWN PINBALL
TOURNAMENT.
OUR SPECIAL OFFER: SEND .2&.00
to: NICE DA Y PRODUCTIONS,
P.O. Box 3101, BHchwood Station,
Rocha.tar, NY 14101 lOrd.,. out-
aida U.S.- add .2.&0)
• Sorts. stacks. groups
and counts
~
.. -1
NADEX Industries Inc. Dept. 17426
220 Dell.lre Ave .• Bulliio. N. Y. 14202
WANTLIST
Wurlitzer Phonograph.
2900 .. .. .. . . .. . ......... $200
3000 . . ................... 225
3100 .... .. ............. . . 275
3200 . ............. . ...... 375
3300 . . . . ....... ........ .. 475
ALL YOU CAN GETIII
The Gem Vending Co .
305 / 885-5681
0.....
9UIK COIN SORTER
",'''o,"s b
SO~,.fostco.os yo- ~
~l
,...
t--~ ~
FAST
.
- - --- h
COMPACT
ABA COLORS
Slick Tray. In Soquonc.
, ' / ONLY
SII.75
~~:~rlng S~.~
STAC ( - COUNT - PACKAGE
Your Coins 10 Times Fasler
Full Sot Stacko .. SI' .15
Sh ipp ing
1.30
Total
S13.25
,
h'
o. h. _.
COo"'"
-. ttI '1' 111 _1 ""'"
101'4 ,,, ... ,,"' 00 '
,.
Uh Oo'-'H
~
1 .. 11 COW."
' .... 11" ••• ,"
Pf'...... "9t«,
.. c • .., 11..,g1 0 _ ~ "I _119
' '",be,
SIOI
' 00' 1 UO Ie 11 foi l.
Of . "" .... '.
AIJC COIN MFG . 2353
Clarldgo Cr.
Plano. T • . 75075 214 / 423 -1212
SAVE l lJu 1J0th For 131 .95
SPECIAL!
ALLIED LEISURE
PIN GAMES
LIKE NEW
EXTRA
SPECIAL
BUY!
DYNOMITE
2-PLAYER
$t95
ONLY
Chicago Coin's Dual-Console
4-PLAYER
TRAP SHOOT
Thoroughly Reconditioned
Gusrsnteed
A sure-fire winner with thrilling competitive
trapshooting. Lighted trap sails across the
backglass and shatters when hit. Location
proved I
TERMS : v.. deposit. bal. Sight Draft
'''.'
WC==:RLD
WIDE
....
~r'
distributors co.
~Q
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w
Of
"~ 11oI
2734 W . Fullerton,
.. ~
W,
w, .. I ,
Chicago.
Phone : 312 / ~2300
lOt
r,lI
ROCK ON
j
IL 60647
$675.00
EACH
Wrlta for complete IItIt of
Gama. and Phonograph •
Atlas Music Co.
2122 N. W .. tem Ava.,
Chicago, IL 10847
Phone: 312/27~
[continued from page 19]
PLAY METER: What is the amount above normal
collection realized by the tournament?
F ARMER: If a pool table is doing $120 a week
hefore the start . it's awful hard to do a lot more.
I've heard a substantial amount of operators talking
about doubling. In every case it's gone up. There
are three, four, or five locations where the thing
bombed. You're always going to have that. When
you're talking about 200 locations. You're going to
have a percentage of these people who are not going
to promote it. Because it lS left up to the location
owners to get the players in there. That's all they
have got to do, nothing else. Once they get the
players in there, things start happening.
PLA Y METER: You mentioned at the beginning
that one of the biggest problems for the operator
today is his lack of cash because of the increased
overhead of new more expensive games? Is there
anything you've done along these lines?
FARMER: We're big leasers. We believe very
much in leasing. It's a big, big part of our game
program. We have programs now where the
operator can buy the equipment off lease.
PLAY METER: And this has grown in lieu of
contract purchases?
FARMER: Well, we do quite a bit of financing but
we have certainly tightened up on it. With the way
business is changing, manufacturers want their
money a lot sooner than they ever did before, so we
can't extend credit like we did three or four years
ago. But we're interested in financing with people
who can show a good financial statement. We're not
interested in financing everyone on the street. I
think a lot of that happened when the arcade craze
hit. And now a lot of those people aren't in business
today. Most of the big operators, though, don't tend
to lease. In general, leasing seems to be favored
more by the smaller operators.
PLA Y METER: Is there a minimum amount of time
the operator has to keep the equipment?
FARMER: We actually have a 26-week lease on
arcade equipment, either a 26-week lease or
39-week lease. Naturally, the longer he keeps the
piece, the cheaper we can lease it to him. On pinball
games, we have a minimum lease of 15 weeks.
PLAY METER: You mentioned before about how
tournaments are a good way for operators to raise
the price on their pool tables to fifty cents. Are
there any ways like that for operators to get a
better cut of the commissions.
FARMER: That's something in this business that
has got to change. Operators today are working
with the same commission that Ed Shaffer's father
gave 35 years ago, fifty -fifty. And by the time the
operator pays for his gasoline, for the men he sends
out, for the bookkeeping, and the equipment, he's
really getting the short end. I think considering all
that, we have a right to change the commission
structure, to sixty-forty maybe. I know that some
operators are putting out the Evel Knievel solid
state pinball game on a 40 percent rathe than the
usual fifty percent. If the location owner wants a
solid state piece, it's on forty percent. This isn't
every operator though. This is being done by those
guys who I think are making the right decisions.
Everyone of these require a manageable way of keeping on
top of it all. It 's now available in a concise. easy to use manual
that has been called "THE BIBLE OF THE INPUSTRY " .
It provides complete information on :
1. Music. new games and vending equipment as released
by manufacturers.
2. Lists all used equipment up to 7 years old - with
" as is" and "reconditioned " price guide lines derived
from a cross section of information covering the entire
United States.
3. Comments on trends within segments of the industry .
Fill ~ut and mail the attached coupon with no obligat ion.
We wIll send you a complimentary mini booklet.
Discover how easy it is to learn the true facts about our
industry . You may save thousands of dollars every year with
this information.
------ --0151- "RiiiuTO"R-S"R-E's EARCH-ASS(;CI ATES ----.---- •
P.O. Box 370965. Buena Vista Station, Miami , FI. 33137
Telephone (305) 576·2721
Company Name _ _ _ _ _ _ _ _ _ _ _ _
Name
Addres-s - - - - - - - - - - - - - - -
City
State _ _ Zip _ _ _ _ _ _
Service
Technician
ATARI, the leader in innovative leisure,
has an immed iate opening for a
S ervice Technician to work out of our
New Jersey office.
Duties include troubleshooting by
telephone with customers; and repair
of circuit boards and monitors. Must
have previous experience with video
game repair, familiarity with micro-
processor technology and experi·
ence in dealing directly with the
public. AA degree in electronics
or equivalent preferred.
I\,
We offer excellent benefits and
exceptional working
conditions. Please Sej d
resume with salary
history to Employ-
ment Dept., ATARI ,
INC., 1265 Borregas
Ave., P.O. Box 9027, 1"\ 11"\
Sunnyvale, CA
Innovative
94086.
leisure
ATARI
CI
A. VoI.I IHf'1 COfftr11U"'f ,,'tIl"'" (,:omp"Ilv

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