Onthe Move ...
enhance
~our location
Mandell joins Bally in London
Ralph Mandell, sales director for
the British firm Associated Leisure,
has left that company to join Bally
Manufacturing in a sales and
marketing capacity.
Mandell will open a London office
for the American pinball manufac-
turer, and he will be working from
that office, handling marketing and
sales matters for Bally in Great
Britain , Europe, and the Middle
East. Dave Adams, a Bally field
man, will work out of the same
office.
Mandell was a founder of Phono-
graphic in 1955 beginning as a site
finder and collector working on
Bal-Ami jukeboxes that were made
under license in the United King-
dom .
In 1960 he moved into the sales
office to work with Basil Mars and
then became sales director in 1963
just before the company floated. He
remained a director right through
the amalgamation with Ruffler and
Walker, sharing the sales director
position with Gordon Walker and
continued in that position after the
emergence of the Group as Associ-
ated Leisure .
In 1973 he saw the possibilities in
building up the export sales side of
the Group and took a deeper
interest in it. Under his guidance,
export sales grew from 150,000
pounds to last year's 737,000
pounds.
In a statement issued by Associ-
ated Leisure Ltd ., Managing Direc-
tor Nat Soloman said, "The Board
of Associated Leisure Ltd . would
like to acknowledge the valuable
contribution that Mr. Mandell has
made to the Group and its predeces-
sors over many years, and wishes
him well for the future ."
with d),namo's
matching pair
• ROSEWOOD • BLACK on BLACK
• MIRRORED and BLACK
For further information contact
your local dealer or
1805 So. Great Southwest Parkway
Grand Prai rie. Texas 75050
)arocki named
to new
Midway post
A. tori promotes
Lenore Sayers
Lenore Sayers has been pro-
moted to sales representative for
Atari.
Ms. Sayers started working for
Kee Games, a subsidiary of Atari,
almost four years ago. Over the past
three years she has developed an
effective sales order processing
system for Atari.
In her new position, she will be
responsible for product sales and
sales support activities in the
coin-operated division. She will also
be traveling to meet with Atari
distributors and operators in the
field.
Said Frank Ballouz, Atari's na-
tional sales manager of the promo-
tion, "Lenore has gained the respect
of our distributors and others in the
industry. I am confident that she will
be an asset to our sales effort."
54
Stanley W . Jarocki has been
appointed to the newly created post
of director of marketing of Midway
Manufacturing Company.
The addition of Jarocki is part of
an expanded and accelerated mar-
keting program which is currently
taking place at Midway .
He will be in charge of marketing,
sales, and advertising for the firm .
His background in the coin-operated
industry spans 27 years. For 25
years he was with Seeburg Corpora-
tion , serving as assistant sales
manager, national advertising and
promotion manager and vice presi-
dent of phonograph sales. He is
credited with originating and imple-
menting many of that company' s
unique marketing and distributor
programs.
For the past two and one-half
years, Jarocki has been vice presi-
dent of sales of the Electra Games
Division of Universal Research
Laboratories in Elk Grove, Illinois. At
Electra , in addition to directing the
firm's sales and distributor activities,
he was also involved in product
development, and in the marketing
activities of the consumer product
division of the company.
Caras to
c.
Gottlieb
Marshal Caras has been
appointed vice president of market-
ing for D. Gottlieb and Company,
the Northlake, Illinois Pinball Manu-
facturer .
Alvin J . Gottlieb, executive vice
president of the firm , commented ,
" Marshall's twenty years experience
in various phases of our industry will
add new depth and dimension to
Gottlieb's marketing program . His
deep concern for the integrity of the
manufacturer - distributor - operator
chain, as well as the public's image
of our business, is very much in line
with the Gottlieb concept ."
Caras, associated with Rowe
Industries for many years, has most
recently served as director of
marketing for Atari , of Sunnyvale,
California . On joining the Gottlieb
organization , Caras stated , " Having
operated a Gottlieb distributorship
for several years, this move is akin
to a homecoming for me, and I
couldn't be happier. It is a most
opportune time for me to join
Gottlieb. Presenting their line-up of
new produ cts this fall , holds prom-
ise of being one of the most exciting
periods in the history of pinballs ."
October, 1977, PLA Y METER