Play Meter

Issue: 1977 October - Vol 3 Num 19

2/ 25-cents to 1!25-cents, 3/ 50-
cents , but I'm reluctant to change
because I might lose customers .
What do you think?
Cautious Calvin
Dear Chump :
If I could still buy gasoline for
39-cents a gallon , new pinball
machines for $800 , service help for
$1.25 an hour , and groceries for my
family at 1969 prices , I wouldn't
change either .
•• Jimmy Carter wants more
peanut vendors . ••
•••••••••••••••••••••••
Dear ,
Don't forget to bring home two
quarts of milk and a loaf of bread .
Your wife
Honey ,
Wasn 't the note in my lunch
bucket sufficient?
•• Hi , parts suppliers, how're the
reading lessons coming?· •
•••••••••••••••••••••••
sittin' around at night smokin' this
funny weed and we dreamed up this
really super game we think'lI sell but
what we wanta know , man , is if it's
risky to get into manufacturin'
games?
Pothead and Pals
Hey , Mans,
Is it risky to teach rattlesnakes to sit
up? Is it risky to be a javelin catcher?
Is it risky to gargle lye? Is it risky to
stall generators by grabbing the spark
plugs? Is it risky to call Muhammed
Ali , "Boy"?
However , you may have a head
for business .
•• Chicago Coin ,
where have you goin?" · •
•••••••••••••••••••••••
You Dreamer,
I been goin' 50/ 50 wit my
locations for years an now you guys
are saying I gotta git a 60/ 40 split,
but I kin just see me losin' all my
locations. Whaddaya say about that?
Old Pro
Mr. Answer Man ,
My supply of 1147 miniature lamps
is constantly depleted and my service
man says he has to keep replacing
bulbs in pop bumpers . I have a
suspicion that he's selling the bulbs
on the side . Am I correct?
Dear Old Pro,
Address all inqumes along these
lines to: Dear Chump .
Parts Poor
•••••••••••••••••••••••
Wrong! Pop Bumper Breath,
Actually , extensive research on
my part indicates the C .I.A . is to
blame . Having trouble getting fund -
ing from Congress, the c.1.A. has
qUietly bought stock in companies
such as Westinghouse which pro-
duce miniature bulbs . To insure an
annual dividend , the C .I.A . has
placed agents on the manufacturing
lines to sabotage all bulbs so that no
pop bumper shall remain lit longer
than six hours or 65 games ,
whichever comes first. Furthermore ,
undercover operatives have infiltrat-
ed the engineering departments of all
pinball manufacturers to abort any
electrical advancement in pop bump-
ers over the last 45 years. And that's
why we screwed up in Viet Nam .
Does that answer your question?
•• Old pinball players never die ;
they just lose their balls . ••
•••••••••••••••••••••••
Hey Man ,
Me and some buddies a mine been
PLA Y METER, October, 1977
• • Roses are red , violets are swell ,
Where would we be without
Nolan Bushnell?· •
Mr . Answer Man ,
Some of my fellow operators have
bought these new-fangled electronic
flipper games like "Evel Knievel" but
I don 't trust 'em . What do you think I
should do?
Careful in OJicagc
Mr . Careful in Chicago,
If you didn't buy a Pong game
when they came out, if you didn't
buy a Wizard , if you didn't get a
Tank , if you missed on the Sea Wolf,
if you passed up Space Mission, DO
NOT get an electronic pinball . Why
spoil a perfect record?
•• Sega? You're due , fellows.··
••••••••••••••••••••••••
Dear Answer Man ,
Looking for a little help in buying a
new game . Are there any machines
currently on the market I should
avoid?
Genefrom Moline
Dear Gene from Moline ,
I believe you'd be wise to pass up
Instant Replay by Turkey Games .
For a quarter the player gets 'to hear
highlights of Howard Cosell doing
Monday Night Baseball.
•• There's a new game called
The Godfather- a hand grabs you
by the throat and forces you to put
a quarter in it . ••
•••••••••••••••••••••••
Hey , Ace with the Answers,
How about a service tip or two?
Man in a Hurry
Hey , Hurryin' Man ,
I've got two: never change fuses
with one hand while drinking from a
water bubbler; and , get your techni-
cal tips from Robin Minnear in PLAY
METER .
• • Gerry Ney is World Wide
Distributors' electronic genius- but
he's getting married -
how smart can he be?· •
•••••••••••••••••••••••
Sonny Boy,
Dis a "new image" malarkey for da
coin machine bizness kinda make a
me mad cause I been in dis game a
long time an just cause me an rna
boys git a little rough some times don
give nobody da right to call us
"sleazy" an "hoods" ya see .
Scarface
Dear Mom,
I wish you'd quit talking like that.
Holy cow , what'll my friends think?
•• Just a little joke , Mom ...
she can be a mean mother . ••
•••••••••••••••••••••••
Answer Man ,
How come PLAY METER pub-
lishes your second-r?ltp. stuff?
Writing Critic
Critic,
Simple . I'm cheap . Who else do
you know who works for old Flying
Ace tokens and an autographed
picture of Ralph Lally?
• • PLAY METER is not your
ordinary magazine- who else's
centerfold lists song titles?· •
That's all the space we have for
questions this time, folks , but don't
fail to remember to forget to send any
query you have on the coin industry
to : Answer Man , Box 13, Shady
Rest Home for the Incurably Weird ,
Aukland , Antartica . ••••••••••
53
Onthe Move ...
enhance
~our location
Mandell joins Bally in London
Ralph Mandell, sales director for
the British firm Associated Leisure,
has left that company to join Bally
Manufacturing in a sales and
marketing capacity.
Mandell will open a London office
for the American pinball manufac-
turer, and he will be working from
that office, handling marketing and
sales matters for Bally in Great
Britain , Europe, and the Middle
East. Dave Adams, a Bally field
man, will work out of the same
office.
Mandell was a founder of Phono-
graphic in 1955 beginning as a site
finder and collector working on
Bal-Ami jukeboxes that were made
under license in the United King-
dom .
In 1960 he moved into the sales
office to work with Basil Mars and
then became sales director in 1963
just before the company floated. He
remained a director right through
the amalgamation with Ruffler and
Walker, sharing the sales director
position with Gordon Walker and
continued in that position after the
emergence of the Group as Associ-
ated Leisure .
In 1973 he saw the possibilities in
building up the export sales side of
the Group and took a deeper
interest in it. Under his guidance,
export sales grew from 150,000
pounds to last year's 737,000
pounds.
In a statement issued by Associ-
ated Leisure Ltd ., Managing Direc-
tor Nat Soloman said, "The Board
of Associated Leisure Ltd . would
like to acknowledge the valuable
contribution that Mr. Mandell has
made to the Group and its predeces-
sors over many years, and wishes
him well for the future ."
with d),namo's
matching pair
• ROSEWOOD • BLACK on BLACK
• MIRRORED and BLACK
For further information contact
your local dealer or
1805 So. Great Southwest Parkway
Grand Prai rie. Texas 75050
)arocki named
to new
Midway post
A. tori promotes
Lenore Sayers
Lenore Sayers has been pro-
moted to sales representative for
Atari.
Ms. Sayers started working for
Kee Games, a subsidiary of Atari,
almost four years ago. Over the past
three years she has developed an
effective sales order processing
system for Atari.
In her new position, she will be
responsible for product sales and
sales support activities in the
coin-operated division. She will also
be traveling to meet with Atari
distributors and operators in the
field.
Said Frank Ballouz, Atari's na-
tional sales manager of the promo-
tion, "Lenore has gained the respect
of our distributors and others in the
industry. I am confident that she will
be an asset to our sales effort."
54
Stanley W . Jarocki has been
appointed to the newly created post
of director of marketing of Midway
Manufacturing Company.
The addition of Jarocki is part of
an expanded and accelerated mar-
keting program which is currently
taking place at Midway .
He will be in charge of marketing,
sales, and advertising for the firm .
His background in the coin-operated
industry spans 27 years. For 25
years he was with Seeburg Corpora-
tion , serving as assistant sales
manager, national advertising and
promotion manager and vice presi-
dent of phonograph sales. He is
credited with originating and imple-
menting many of that company' s
unique marketing and distributor
programs.
For the past two and one-half
years, Jarocki has been vice presi-
dent of sales of the Electra Games
Division of Universal Research
Laboratories in Elk Grove, Illinois. At
Electra , in addition to directing the
firm's sales and distributor activities,
he was also involved in product
development, and in the marketing
activities of the consumer product
division of the company.
Caras to
c.
Gottlieb
Marshal Caras has been
appointed vice president of market-
ing for D. Gottlieb and Company,
the Northlake, Illinois Pinball Manu-
facturer .
Alvin J . Gottlieb, executive vice
president of the firm , commented ,
" Marshall's twenty years experience
in various phases of our industry will
add new depth and dimension to
Gottlieb's marketing program . His
deep concern for the integrity of the
manufacturer - distributor - operator
chain, as well as the public's image
of our business, is very much in line
with the Gottlieb concept ."
Caras, associated with Rowe
Industries for many years, has most
recently served as director of
marketing for Atari , of Sunnyvale,
California . On joining the Gottlieb
organization , Caras stated , " Having
operated a Gottlieb distributorship
for several years, this move is akin
to a homecoming for me, and I
couldn't be happier. It is a most
opportune time for me to join
Gottlieb. Presenting their line-up of
new produ cts this fall , holds prom-
ise of being one of the most exciting
periods in the history of pinballs ."
October, 1977, PLA Y METER

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