Play Meter

Issue: 1977 November - Vol 3 Num 21

GARRETT: The feeling is we've got to get the best
dates possible. It has taken us about five or six
years to work ourselves into the position that we
are in, and we feel like maybe the third week in
October or the fourth week in October would be the
best time. Last year's show was in November, and I
felt that that was a little bit too late. But this space
is booked so far in advance, as much as four and five
years ahead of time, and we just had to work out
our way in this particular time.
PLA Y METER: How has the membership done
over the past year. Is it growing still or is it holding
at about the same?
GARRETT: The membership is growing, it's
increasing every year. We now represent between
15 and 18 percent of all the operators in the United
States, and our total membership this year
represents about a ten percent increase over last
year's membership figure.
PLAY METER: What is the fee for joining the
AMOA?
GARRETT: The fee is honorary. When I say
honorary, that means you are on your honor as to
what dues you will pay. The fee is by levels
according to the number of machines each operator
owns. For under fifty machine, the fee is $50; from
fifty to 100 machines, $150; from 300 to 500
machines, $250; from 500 to 750 machines, $300;
from 750 to 999 machines, $400; and anything over
1,000 machines is $500 per operator. But I'll tell you
what is the really wonderful thing about our
organization. Fred Granger tells me that he
receives so many checks from different companies
that voluntarily raise their dues. And this is a fact.
The people voluntarily rais their dues to the
appropriate figure when th y move into a new
machine classification. And this is the rule rather
than the exception, this is just something that
happens.
PLAY METER: You've visited many of the state
associations over the past year as president of the
AMOA, how is membership running for them?
GARRETT: Real good. I think adversity brings
about understanding and unity in people. This is
true even with a family. And I think with the
copyright legislation that is coming up, some of the
people that probably didn't even realize what was
going on will, I think, wake up and realize what has
happened. And when they do that, they will join the
AMOA and their state associations. And they are
going to help in every way possible. I firmly believe
this. I don't think people want a free ride, though
ome of them have been getting one. I just think
they are going to join the AMOA eventually and
make this a much stronger organization than it
al ready is. This fact has been proved out by the fact
that two more state associations have been formed
within the past year, one in Tennessee and one in
Georgia. And recently I talked to gentlemen from
Kentucky and West Virginia, and they are very
much interested in forming state associations too. I
would also like to add that from my traveling
around to these various state associations, I have
become impressed with the caliber of people in this
bu iness. The presidents of the two new state
a sociations are good examples of what I mean.
PLA Y METER, November. 19n
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John Estridge, who is the president of the
Tennessee association, is a very fine man and I
found him a pleasure to work with. And Frank
Cannon, Jr., who was elected the president of the
Georgia association is one of the finest men I have
ever known. These two men represent the fine
caliber of men in this industry. To give you an
example of what I mean, when I was at the Geor-
gia organizational meeting, one of the principals
involved in the formation of that state association
came to the meeting late. He said the reason was
that he had been to church. He said he was sorry
he was late, but he didn't miss church for any-
thing. That's what I mean about the caliber of men
we have in this industry.
PLAY METER: Have you noticed a change in the
public image of the industry?
GARRETT: Imagewise, now, I think, our business
is just as well respected as almost any other
business you can think of. My state association, for
instance, recently made contributions to two homes
for orphaned and abandoned boys. We donated
some equipment to them, and it's things like that
that we should all be doing. You know, we all talk
a lot about our image, but sometimes we think too
much about taking. We've got to give some too,
and I felt this was an excellent example of doing
just that. I'll give you another example of why I
think our image is changing for the better. Some
of us operators in North Carolina were approached
by a Baptist church about putting some equipment
in an activities building the church had. We put in
a pool table. a video tennis game, a foosbaH table,
a shuffle alley. a pin game, and a jukebox. And
they were really elated over that. There was a
time not too long ago when a church wouldn't
have let you put those kinds of things in a church
building.
PLAY METER: Can you tell us something about
the Notre Dame seminar and how it is progressing
in your eyes?
GARRETT: I think it's really remarkable the way
the professors at that seminar have taken hold of
our business and have learned as much about it in
the few years they've been holding these seminars.
Some of the instructors have, in fact, even gotten
out in the trucks and ridden the routes along with
the routemen and have found out some things
about the business which are very helpful, things
like the time it takes to service a ]of'ation. And
they've been able to give us a breakdown of what
it would cost to stop at each location. They have
also gotten into another Dhase of the businp.ss
where you go into a location where the man
doesn't have any equipm ent and you sell him on
the idea of putting some eauipment in. If the loca-
tion owner says he doesn't have enough room, you
can just by showing him if he'd move a few tables
around he does have the room. This will be a por-
tion of an upcoming seminar by Dr. John Malone
who will be sppakin~ at the AMOA show on
"Salesmanship: The Road to a new Business."

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