Vol. No.3 No. 22
Nov. 18,1977
Staff
Publisher and Editor :
Ralph C. Lally II
Managing Editor:
David Pierson
International Editor:
David Snook ,
Editor, Coin Slot
Technical Editor:
Robin M innear
Game Doctors
Correspondents :
Roger C. Sharpe
Dick Welu
Mary Claire Blakeman
J .W . Sedlak
Randy Fromm
Art Direction :
Rock·Oia
exec
passes on
Arth ur A . Ehlert, vice preside nt
and treasurer of Rock-Oia Manufac-
turing Corp oration, died October 8th
at th e age of 6 1. He is survived by his
wife Fra nces, a da ughter Karen , and
a son Richard . He resided in
Lom bard, Illinois.
Ehl ert joined Rock-Oia in 1953 as
treasurer and was elected a vice
president in 1960 .
A graduate of Northwestern Uni-
versity and an army officer during
World War II , Ehlert was associated
with Exhibit Supply Company prior
to joining Rock-Oia . He was a highly
respected and much liked executive
of the coin machine industry .
Meyer Alewitz
Typography :
Skybird Typography
Circulation Manager :
Debbie Barnes
Advertising Representative :
Ralph C. Lally II
Advertising Production :
Don Randon
European Representative :
Esmay Leslie
Coin Industry Play Meter, Nov. 18,
1977. Volume 3, No. 22. Copyright
1977 by Skybird Publishing Compa -
ny . Full editions of Coin Industry Play
Meter are published monthly the first
Friday of the month . The Update
news edition is published monthly,
the third Friday of the month.
Publishing offices: 4136 Washington
Ave ., P.O. Box 24170, New Orleans,
La . 70184. Tel. 504/ 827-0320. Print-
ing offices: Gibbs Inman Co ., P.O.
Box 32030, Louisville, KY. 40232.
European Offices: Play Meter Pro-
motions, 15 Great North Rd ., Brook-
mans Park, AL96LB, Hertfordshire,
England . Subscription rates: U.S.
and Canada - $25; Europe and Ja-
pan - $45; elsewhere - $50. One or-
der multiple subscriptions : 2-9, $20
each; 10-24, $17 each ; 25 or more,
$1 5 each . Advertising rates available
on request . No part of this magazine
may be reproduced without express
permission. The editors are not
responsible for unsolicited manu-
scripts .
Application to mail at second class
postage rates is pending at New
Orleans, La . and other mailing
offices . Postmaster: Send form 3579
to Play Meter, P.O. Box 24170, New
Orleans, La . 70184.
Michael Stroll
appointed
Michael R. Stroll has been ap-
pointed president of Williams Elec-
tronics , Inc ., a Seeburg subsidiary
which manufactures amusement
games .
Stroll , formerly with National
Semiconductor Corp ., has been
serving as vice president-technol-
ogy at Seeburg . In that post , he has
been in charge of the development of
th e solid state technology which is to
be incorporated in Williams amuse-
ment games .
In another development within
Williams Electronics, Bill DeSelm ,
sales manager at Williams, has
announced his retirement from his
longtime post . According to Jack
Mittel , Williams' vice president of
sales , DeSelm will stay on as a
consultant to the firm .
DeSelm's tenure in the com
machine business spans several
years . His early experience was on
the operating level , during the
1930s.
Leonard Nakielny , a 32-year
veteran in the industry , has been
appointed as DeSelm's replacement.
Nakielny was formerly field service
engineer for Williams .
CALENDAR
November 19-21
International Association of Amuse-
ment Parks a nd Attractions Exposi-
tion , Rivergate, New Orleans , Loui-
siana .
January 13-15
Th e Music Operators of Minnesota ,
ann ual meeting and trade show .
January 20-21
Oregon Amusement and Music
Operators Association , annual con-
ve ntion , The Embarcadero , New-
port , Oregon .
January 24-26
Amusement
Trades
Exhibition
(A.T.E .), Ale xandra Palace , North
London , England .
March 3-4
A.M .O .A. regional seminar , O'Hare
Hilton , O 'Hare Airport , Chicago ,
Illinois .
March 31-April1
Music Operators of Michigan , fourth
annual convention , Michi!Jan Inn ,
Southfield , Michigan .
May 19-21
The Music and Amusem e nt Associa-
tion of New York , 1978 regional
convention and trade show, Ste-
vensville Country Club , Swan Lake ,
New York .
June 2-3
Oh io Music and Amusement Associ-
ation , annual convention , Columbus
Hilton Inn , Columbus , Ohio .
July 20-21
Montana Coin Machine Operators
Association , annual convention ,
Fairmont Hot Springs Resort , Butte ,
Montana .