Play Meter

May, 1977
Volume 3/ No. 8
Staff
COIN INDUSTRl'
PlAt' lti£T£R
Features
Publisher and Editor:
Ralph C. Lally II
Managing Editor:
RichardS . Dietrich
International Editor:
David Snook ,
Editor, Coin Slot
Technical Editor:
Robin Min near
Correspondents :
Roger C. Sharpe
DickWelu
Mary Claire Blakeman
J .W . Sedlak
Randy Fromm
Art Direction :
Meyer Alewitz
Typography:
Skybird Typography
Circulation Manager:
Carolyn Desmond
Advertising Representatives:
Ralph C. Lally II
Carolyn Desmond
Advertising Production :
Don Randon
European Representative :
Esmay Leslie
Coin Industry PLAY METER, May,
19n. Volume 3, No. 8. Copyright
19n by Skybird Publishing Company .
Full editions of Coin Industry Play
Meter are published monthly, the first
Friday of the month . The Update news
edition is published monthly, the third
Friday of the month . Publishing
offices : 4136 Washington Ave ., P.O.
Box 24170, New Orleans, La . 701 84 .
Tel. 504 / 827-0320 . Subscription rates :
U.S. and Canada - $25; Europe and
Japan - $45; elsewhere - $50 . One
order multiple subscriptions: 2-9, $20
each; 10-24, $17 each; 25 or more, $15
each . Advertising rates available on
request. No part of this magazine may
be preproduced without express
permission . The editors are not
responsible for unsolicited manu-
scripts . Application to mail at second
class postage rates is pending at New
Orleans, La . Postmaster: Send form
3579 to Play Meter, P .0 . Box 24170,
New Orleans, La . 70184.
Your Insurance Dollar .......................... 15
Buying insurance is serious business, and an expense not
often given enough consideration. Business writer
Thelma L. Fair suggests you re-evaluate your coverage.
Nickel Play ............................... ..... 16
richard M . Bueschel tells us about a marvelous machine
from the industry's past in his first story for Play Meter.
Pinball Junkie You'd
.................................
18
love to see David R. Howell on .one of your
machines. He just can't quit, as he tells us in this
humorous confession. David is another first-timer for us.
Flippered Out .................................. 40
Roger Sharpe looks at pinball's present and speculates on
its future. He finds himself both happy and sad.
Pin b a II 0 e sign ................................. 32
Chicago writer Susan Brenna talks to some of the artists
and designers at the major pinball manufacturers.
Departments
From the Editor ................................. 4
Mailbox .................................... .... 6
Co inman of the Month ......................... 8
Operating ..................................... 14
Critic's Corner ............................... .. 19
Music Programming ........................... 22
Manufacturing ................................. 25
0 istributin g ....................... ............. 26
Ask the Experts ................................ 28
On the Move ................................... 38
Technical Topics ............................... 44
New Products ................ ................. 46
member
I n t e rna t i o n a I 0 ate I in e .......................... 52
Classified ..................................... 58
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