Play Meter

Issue: 1977 March - Vol 3 Num 5

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PLAt' ItIETER
MEMBER
Volume 3/No. 5
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Are Your Games Game? ..... ... . ... . ... . .. .. .. ....... , .22
The second of a series. Roger Sharpe discusses the
pinball player's relationship to the game he plays.
The Industry and the Media ... ...... ... ... .... .......... 35
Managing Editor Rick Dietrich looks at a new and
promising phenomenon, positive publicity for the coin
industry through two powerful media , television and the
daily press . Why are we suddenly news? Read and see.
Meeting of the Bored .............. . .. ........ ... ....... 48
Ever wonder how the manufacturers come up with new
games? Dick Welu managed to sneak in on a planning
sessi.on of a pinball manufacturer in the fantasy land of his
crazy brain . The results are almost frightening .
d partrn nt -
From the Editor ... .... .. . ........ ... ........ .. .. .. .. ... .. 6
Editorial ............... ... .. . ..... .. .. ............ .. ... .. 8
Mailbox ........... .. .. . ......... .. ... . .. ...... .. ... . .... 12
match, 1977
staff
Publisher and Editor:
Ralph C. Lally II
Managing Editor :
Richard S . Dietrich
International Editor :
David Snook
Editor, Coin Slot
Techni cal Ed itor:
Robin Minnear
Correspondents:
Roger C. Sharpe
Thomas Borden
Timothy Jarrell
DickWelu
Mary Claire Blakeman
Circulation Manager :
Carolyn Desmond
Produ ction :
Earl Dupre
Carol Lally
Vickie Lofton
Typography :
Skybird Typography
Advert ising Representative :
Ralph C. Lally II
Carolyn Desmond
European Representative :
Esmay Leslie
Coinman of the Month . .... .. .. .. .. .... .. .. .. ... ...... .. 16
Operating .................... . .. .. ... .. . .. . ... ......... 10
Manufacturing .. ... .................. ........ ....... . ; .26
. . , s· r orner .... ...... .... ... ... ... ... ......... .... .. . 28
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Music Programming .......... . .. ............. .... ...... 32
Distributing .......... ... .............. ............ ... . . 38
On the Move ............ .. ... ..... ....... ......... .... . 41
Technical Topics ......... . ... ... ............. ... .. .... . 43
New Products .. .... ..... .... ... . ... ........ . ... .... ... . 45
International Dateline .................. . . .... .......... 56
Classified ..... .. ... ..... ...... .. ... . .... .. .. ........... 55
European Office: Advertising & sub·
scriptions - Play Meter Promotions,
15 Great North Road , Brookmans
Park , AL9 6LB , Hertfordshire , Eng-
land . Tel : Potters Bar, Herts., 43071 .
PLAY METER, March, 1977. Volume
3, Number 5. Copyright 1977 by
Skybird Publishing Company . Full
editions of Play Meter are published
the first Friday of each month . The
Update news edition is published the
third Friday of each month . Publish-
ing offices: 4136 Washington Ave.,
P.O. Box 24170, New Orleans, La .
70184. Telephone (504) 827-0320 .
Printing Offices : Franklin Printing
Co., 209 Magazine St ., New Orleans,
La . Subscription and advertising rates
available on request. No part of this
magazine may reproduced without
express permission. The trade marks
Play Meter and Coin Industry Play
Meter, are registered . The editors are
not responsible for unsolicited contri -
butions . Second Class Mailing Permit
applied for, New Orleans, Lousiana .
Postmaster: Send form 3579 to Play
Meter, P.O. Box 24170, New Orleans,
La . 70184 .
from the editor
This issue of Play Meter is something of a mixed bag. It ontains
parts of two running series-the second installm"nt of Roger harpe's
set of articles on the pinball player's attitudes I owards the different
games he plays, and conclusion of Robin Minnear's two-part Technical
Topics on building a logic comparator.
.
It also contains Dick Welu's humorous fc Itasy on the creation
of a new pinball-one Roger would definite!}, not want to see-
and Managing Editor Rick Dietrich's survey 0 1 the industry
and the national media.
The industry has been getting a surprising ''' ' 'ount of good
publicity lately. We're pleased, of course, and .' hile we don't
exactly wonder "why?" - obviously we deserve it; in fact, it's
long overdue-we do wonder "why. now?" ,We don't kno:w !or
certain, but one factor might be the IOdustry re l'cnt explOitation
of the home market.
More than one of our friend s gave or rt!ceived home video
games for Christmas this year. A group of mu ~, ician friends talked
to us recently about getting a unit for their van-camper, so they can
play while they are on the road, literally. Th · new home pinballs
have brought that game into the home as well . And more and more
distributors that we have talked with are finding the home a good
market for used coin-op games.
This doesn't hurt business for the operator at all, they say.
People become increasingly interested in games that they. have ea~y
access to. A home pinball, for example, can create mterest m
pinball in general. Home video makes play'rs more likely to look
twice at the more complicated new machines on location. What
this means of course, is more coins in the ca h box for operators.
The innux into the home, too, has somehow proved to
people that the machines we operate are "respectable." The
situation is similar to that of a few years ago when people started
buying pool tables for their homes. They found that the game was
not sinful-it didn't corrupt them or their children.
People have more leisure time every year. The WaU treet
Journal recently carried a series of articles on the four-day work
week how people living under it are affected by it, and how
much, generally, they like the idea o~ a four-day w~~k. The n~tion:s
businesses, the federal government Itself, are defiDlt~ly mO,"lng m
that direction. This will, of course, create even more leisure time.
The good publicity we have gotten in the national media can only
help the industry, especially coming as it does at thi~ time. We
only hope that it continues, because - as we have Said before-
we deserve it.
We at Play Meter have been saddened to hear of the recent
deaths of David R. Franco of Franco Distributing, Birmingham,
AJabama Burt Goldstein of Dale Security Systems, Brooklyn,
Irving Kaye of Irving Kaye, Stamford, Connecticut, and Bob
Portale of Portale Automatic Sales, Los Angeles. These four men
have in their different ways, contributed much to this industry and
they' will be sorely missed. Our deepest sympathies are extended
to familie s and friends.
~~~'
Ralph C. Lally II .
Publi 'her & Editor
6
Calendar
March 11-12
Amusement Music Operators
Association, regional seminar.
Denver Hilton, Denver, Colo.
March 11-13
Music Operators of Michigan,
annual convention. Kalamazoo
Center, Kalamazoo, Mich.
March 18-20
Wi consin Music Merchants
A sociation , spring conven-
tion. Olympia Hotel and Spa,
Oconamawoc, Wisc.
April 14-25
Milan Fair [automatics section)
Milan, Italy .
April 15-16
Ohio Music and Amusement
As ociation, annual conven-
tion. Carou el Inn , Columbus,
Ohio.
May 12-15
Mu ic & Amusement Associ-
ation (NYC ), convention and
trade show . Stevensville Coun-
try Club. wan Lake, N.Y.
May 20-22
Mu ic Operators of Minnesota,
convention and trade show.
Holiday Inn-Downtown , Min-
neapolis, Minn.
June 10-12
olorado Coin Industrie , an-
nual meeting. Holiday Inn,
Glenwood prings, Colo.
June 16-18
Illinois Coin Machine Oper-
ators Association, annual con-
vention. Hospitality Motor Inn,
Earth City ( t. Louis), Mo.
July 17-19
Music Operators of Texas,
annual convention. St. An-
thony's Hotel , San Antonio,
Texas.

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