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PLAt' ItIETER
MEMBER
Volume 3/No. 5
f atur
Are Your Games Game? ..... ... . ... . ... . .. .. .. ....... , .22
The second of a series. Roger Sharpe discusses the
pinball player's relationship to the game he plays.
The Industry and the Media ... ...... ... ... .... .......... 35
Managing Editor Rick Dietrich looks at a new and
promising phenomenon, positive publicity for the coin
industry through two powerful media , television and the
daily press . Why are we suddenly news? Read and see.
Meeting of the Bored .............. . .. ........ ... ....... 48
Ever wonder how the manufacturers come up with new
games? Dick Welu managed to sneak in on a planning
sessi.on of a pinball manufacturer in the fantasy land of his
crazy brain . The results are almost frightening .
d partrn nt -
From the Editor ... .... .. . ........ ... ........ .. .. .. .. ... .. 6
Editorial ............... ... .. . ..... .. .. ............ .. ... .. 8
Mailbox ........... .. .. . ......... .. ... . .. ...... .. ... . .... 12
match, 1977
staff
Publisher and Editor:
Ralph C. Lally II
Managing Editor :
Richard S . Dietrich
International Editor :
David Snook
Editor, Coin Slot
Techni cal Ed itor:
Robin Minnear
Correspondents:
Roger C. Sharpe
Thomas Borden
Timothy Jarrell
DickWelu
Mary Claire Blakeman
Circulation Manager :
Carolyn Desmond
Produ ction :
Earl Dupre
Carol Lally
Vickie Lofton
Typography :
Skybird Typography
Advert ising Representative :
Ralph C. Lally II
Carolyn Desmond
European Representative :
Esmay Leslie
Coinman of the Month . .... .. .. .. .. .... .. .. .. ... ...... .. 16
Operating .................... . .. .. ... .. . .. . ... ......... 10
Manufacturing .. ... .................. ........ ....... . ; .26
. . , s· r orner .... ...... .... ... ... ... ... ......... .... .. . 28
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Music Programming .......... . .. ............. .... ...... 32
Distributing .......... ... .............. ............ ... . . 38
On the Move ............ .. ... ..... ....... ......... .... . 41
Technical Topics ......... . ... ... ............. ... .. .... . 43
New Products .. .... ..... .... ... . ... ........ . ... .... ... . 45
International Dateline .................. . . .... .......... 56
Classified ..... .. ... ..... ...... .. ... . .... .. .. ........... 55
European Office: Advertising & sub·
scriptions - Play Meter Promotions,
15 Great North Road , Brookmans
Park , AL9 6LB , Hertfordshire , Eng-
land . Tel : Potters Bar, Herts., 43071 .
PLAY METER, March, 1977. Volume
3, Number 5. Copyright 1977 by
Skybird Publishing Company . Full
editions of Play Meter are published
the first Friday of each month . The
Update news edition is published the
third Friday of each month . Publish-
ing offices: 4136 Washington Ave.,
P.O. Box 24170, New Orleans, La .
70184. Telephone (504) 827-0320 .
Printing Offices : Franklin Printing
Co., 209 Magazine St ., New Orleans,
La . Subscription and advertising rates
available on request. No part of this
magazine may reproduced without
express permission. The trade marks
Play Meter and Coin Industry Play
Meter, are registered . The editors are
not responsible for unsolicited contri -
butions . Second Class Mailing Permit
applied for, New Orleans, Lousiana .
Postmaster: Send form 3579 to Play
Meter, P.O. Box 24170, New Orleans,
La . 70184 .