Play Meter

Issue: 1977 March - Vol 3 Num 5

dends, but do not know his
addres. Al 0, we need more
information on arcades.
Jerry Johnston,
President
Amusement Unlimited Inc.
Eugene, Oregon
ay about Death Race and myself
in your February is ue.
I, of cour e, agree with you
wholeheartedly t hat the expo-
ure on national network televi-
sion did the amusement business
much more good than harm. As I
explained to NBC, Death Race is
a fafltasy, a form of entertain -
ment. No moral judgement , by
o-called reformers, need to be
made about t.he game .
My thank al 0 go out to Loui
Boa berg W 110 wrote your gue t
editorial on Death Race. Here is a
a man, who is indeed a patriarch
of our industry, a man who truly
realizes the greaL :·o rm of escape
coin-operated game provide. I
think hi word ring true to the
great majority of people who
understand that Death Ra e is
not meant to be analyzed, but
rather to be enjoyed.
Paul Jacobs,
Vice President-Marketing
Exidy Inc.
Mountain View, California
[Mr. Sedlak's address is c/o
Putt -A-Round, 7 HiUview Circle,
Poughkeepsie, NY 12603. More
information on arcades is soon
In fact we are
forthcoming.
devoting our April issue to that
theme. - Ed. J
ONE MORE OPINION
"One Western Opinion" by
Gene Beley/ January, 1977, is an
excellent picture of the operator's
plight. Every operator I am
acquainted with shares my opin -
ion. We are exploited by video
and by t he distributors .
Harold Barton
Downey, California
QUARTERLY DIVIDENDS
DIRECTION
A a ervice to your ub crib -
er ,you hould publi h manufac-
I wou ld like to buy Mr.
Sedlak's book, Quarterly Divi-
t urers' retail prices and offer at a
small ub cription increase a
guide for prices on used eq uip-
m nt.
Jack W. Zuckerman,
President
Games People Play
Gansevoort, New York
[We hope that enough sub-
scribers wiU take advantage of
our offer of free classified adver-
tisement in Update that we can
do this . Ifwe do generate enough
such advertising, we will be able
to come up with price information
on equipment actuaUy being
traded in the marketplace. -Ed. J
I am very pleased to receive
your magazine. My business is
new and I am not yet fully
e tabli hed. Please tell me how
to join AMOA and other neces-
ary associations.
Chico Lenz
Civic Recreation Centers
Madison , Connecticu!
[A moa has its new offices at
35 East Wacker Drive, Chicago.
They would be happy to send you
information about .ioining. Your
SPARE PARTS
ALL KinDS OF
AVAILABLE FOR:
Slot,. Upright'
Bingo,. Juke Boxel
Amu/ement Gamel
@
Asl{ for our Free C4t41o,,!
Suzo)
SUZO TRADING CY.
c.v. - SCHONEBERGERWEG 85-87
ROTIERDAM 3006 - NETHERLANDS - PHONE 010 - 766848
13
state association, Music Oper-
ators of Connecticut, is headquar-
tered at 242 Trumbull St., Room
405, Hartford, 06103. A list of all
state associations, except for that
newly formed in Tennessee, is
listed in our January Directory.
-Ed. ]
I have read a copy of your
November 1976 issue. Your list of
exhibitors at the Chicago Show
(pages 28 and 29) would have
been very useful, if the type of
equipment each company mark-
ets was listed next to its name.
Evan Goodstein
Island Vending
Medford , New York
[Get hold of our January issue
if you haven't yet. In the
Directory, the manufacturers are
listed both alphabetically (with
the products they make given)
and according to product. All the
Chicago exhibitors are there and
then some. - Ed. ]
ATARIQUERY
[Ed. note: The following was
addressed to Nolan Bushnell,
Chairman of Atari through Play
Meter. The reasons for so doing
are explained in the letter. - Ed. ]
Dear Mr. Bushnell:
There is a rumor circulating
that Atari will be coming out with
acopy of the Gremlin hit Block-
ade, sometime in February or
March. We find this rumor hard
to believe since you have stated
publicly that copying "destroys
earnings on almost all levels" and
that you "really have a hard time
accepting copying of any form."
Furthermore, you stated, "If the
operator would get used to not
buying copies, they'd end up with
more earnings in the long run."
In commenting on operators who
buy copies you stated, "they're
cutting off their noses to spite
their faces."
I agree with your statements
that copying is bad for the
industry, and that operators
should be loyal to the designers.
In view of these statements
from your interview with Play
Meter magazine in their June/
July, 1975 issue, I find the
rumors hard to believe and
request your public clarification
of this issue. If you are consider-
ll1g copying the Gremlin game,
then I strongly suggest you
reread the interview before mak-
ing up your mind.
As a dedicated Atari and
Gremlin operator I would not
operate your rumored copy and
would publically call on other
operators to do the same.
Please reply publicly through
the industry media.
Kosher Games
[Play Meter was unable to get
anyone at A tari to publicly
comment on Kosher Games char-
ges regarding their blocking
game. That game, Dominos, has
been released as indicated in the
"New Products" section of last
month's Play Meter. A high
placed Atari official did teU us,
however, that the company did
have the technology for a block-
ing game before Gremlin came
out with Blockade. Even so,
according to this official, Atari
did offer Gremlin $100,000 "con-
science money, "even though this
was not strictly necessary. Grem-
lin refused the offer, however,
according to our A tari source.
- Ed.]
A Public Service of thi s magazine & T he Advertising Council
~!
Last year millions upon millions
counted on us.
Red Cross.
The Good Neighbor.

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