@CIDD 0
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PLAt' ItI£T£R
features
Business Preview 77 ....... ..... ......... ............ 20,21
Two of our writers try to predict what's in store for the
operator during this new year. Debbie Courtright and Gene
Beley take different approaches I'nd come up with quite
different conclusions. Who's right? Who knows?
Are You Game? ...... ..... .... .... .... .. ..... ....... ... . 23
In the first of two articles detailing what the pinball player
looks for in a machine, Roger Sharpe bemoans a recent
vacation tragedy .
Top Priority ........ .... .. ..... ... ........ .... .. ......... 35
Thelma Fair passes along some of the ways top executives
decide what to do first , second and third.
Directory 77 .... .......... ... ........ .... ..... .... ... " .57
We try again to tell you who's on first second and third.
departnlents
From the Editor .. ... ... ..... ... ...... ...... ... .... .... ... 6
Mailbox .. .... ..... .... ... ..... .... ..... .... ... .. .. ...... 8
Coinman of the Month ... .... .... ...... ....... ....... " .14
MEMBER
Volume 3/No. 1
JanualY, 1977
staff
Publisher and Editor :
Ralph C. Lally II
Managing Editor:
Richard S. Dietrich
International Editor:
David Snook
Editor, Coin Slot
Technical Editor:
Robin Minnear
Correspondents :
Roger C. Sharpe
Thomas Borden
Timothy Jarrell
DickWelu
Mary Claire Blakeman
Circulation Manager:
Carolyn Desmond
Production :
Earl Dupre
Carol Lally
Vickie Lofton
Hellen Seal
Typography:
Skybird Typography
Advertising Representative :
'Ralph C. Lally II
European Representative :
Esmay Leslie
Operating ... .... .... .......... .. ............... ..... ... 16
Distributing ..... ........ ... ..... ... ... ... ..... ... .... .. 19
European Office : Advertising & sub-
scriptions - Play Meter Promotions,
15 Great North Road, Brookmans
Park , AL9 6LB, Hertfordshire, Eng-
land . Tel : Potters Bar, Herts., 43071.
International Dateline .... ... ..... .... ....... ... .. ...... 24
The A .T .E. previewed, and a list of exhibitors.
Critic's Corner · ...... .. ....... ......... ..... .... ... .... ·30
Manufacturing ........ ..... .. ..... ...... ... .... ..... ... 33
PLAY METER, January, 1977,
Volume 3, Number 1. Publishing
offices 4136 Washington Avenue,
P.O. Box 24170, New Orleans, La .
70184. Telephone (504) 827-0320.
Printing Offices: Franklin Printing
Co., 209 Magazine St., New Orleans,
la. Controlled circulation at New Orleans.
On the Move ... ....... .. .... .. ..... ... .. .... ........ .... 34
T 8chnical Topics ..... ..... .. ..... ...... ..... ....... .... 36
New Products ....... ..... .. ........................... . 39
Music Programming ... ... ..... ........ ... ......... .... . 52
Classified ..... ... ..... ... .... .... ..... ..... ...... .... .. 56
La. Subscription rates: U.S . and
Canada - $25; Europe and Japan -
$40; Elsewhere - $45. Multiple sub-
scriptions (one orderl:2-9, $17 each;
10-24, $15 each; 250r more, $10 each.
Advertising rates available on re-
quest. Copyright 1977 by Skybird
Publishing Company. No part of this
magazine may be reproduced without
express permission. The trademarks,
PLA Y METER and COIN INDUSTRY
PLAY METER, are registered . The
editors are not responsible for unsoli-
cited contributions. Postmaster: Send
form 3579 to Play Meter, P.O. Box
24170, New Orleans, La. 70184 .