Play Meter

Issue: 1977 December - Vol 3 Num 23

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Volume 3 No. 23
December,1977
••••••••••••••••••••••••
Staff
THE BEST AND THE BIGGEST ......................... 18
Publisher and Editor:
Ralph C. Lally II
Editor and Publisher Ralph Lally reports on the biggest
A.M.O.A. show ever held.
Managing Editor:
David Pierson
International Editor:
David Snook
Editor, Coin Slot
Technical Editor:
PLAY METER PLAYS THE GAMES, PART 1 ............. aJ
PLAY METER again ventures an evaluation of some of the
leading games at this yea"s big show.
Robin Minnear
Game Doctors
Correspondents :
Roger C. Sharpe
Gene Beley
DickWelu
Susan Brenna
Randy Fromm
Art Direction :
Meyer Alewitz
Staff Cartoonist:
Norm Rockwell
AN OPERATOR'S ViEW ............................... 2B
PLAY METER's operator/writer Gene Beley takes a look at
A.M.O.A.'s offering of games from the operators' viewpoint.
SEMINAR MESSAGE: 'RENEWTHYSm .............. 2B
Dr. John Malone at the Industry seminar explained the
necessity of a bus/ness renewing itself, If It is to survive.
Typography:
Skybird Typography
Circulation Manager:
Debbie Barnes
Advertising Representative :
Ralph C. Lally II
European Representative:
Esmay Leslie
Coin Industry, PLA Y METER, De-
cember, 19n. Volume 3, No. 23 .
Copyright 19n by Skybird Publishing
Company. Full editions of Coin
Industry PLA Y METER are published
monthly, the first Friday of the
month . The Update news edition is
published monthly, the third Friday of
the month . Publishing offices : 4136
Washington Ave ., P.O. Box 24170,
New Orleans, La . 70184. Tel : 5041
827-0320. Subscription rates: U. S.
and Canada - $25; Europe and Ja-
pan - $45; elsewhere - $50. One or-
der multiple subscription : 2-9, $20
each; 10-24, $17 each; 25 or more,
$15 each . Advertising rates available
on request. No part of this magazine
may be reproduced without express
permission . The editors are not
responsible for unsolicited manu-
scripts. Second-class postage paid at
Louisville, Ky., and additional mailing
offices . Postmaster: Send form 3579
to PLAY METER , P.O . Box 24170,
New Orleans, La . 70184. European
Office : PLAY METER Promotions, 15
Great North Rd ., Brookmans Park,
AL 9 6 LV, Hertfordshire, England .
MEMBER
BEHIND THE SUPERLATIVES: A CRITIQUE ............. 30
Managing Editor David Pierson talks with lOme operatOrs and
getS some thoughtwonhy suggestions on how to make next
year's show even better.
PHONOGRAPH BUYER'S GUIDE ...............•....... 45
PLAY METER's annuel checklist of the five major phonograph
manufacturers' offerings for 1978.
TOURNAMENT SOCCER'S mJ,(m SHOWDOWN ...... 66
The foosball table manufacturer hosts the richest toumament
in the sport's history, and PLAY METER is on hand for the
action.
A.M.O.A. NOTEBOOK ................................. 76
Zany Dick Welu gives his impression of the shoW and some
points of interest which no one except Welu took note of.
From the Editor ......................................... 4
Editorial ............................................... 6
Mailbox ...•............................................ 8
Coinman of the Month ....•..............•...........•. 10
Operating ...............•............•..•..•.........• 16
Music Programming ............................•...... :Ii
Critic's Corner •..•..................................... 54
Technical Topics ...................................•.. 57
Manufacturing ........................................ 00
Distributing ........................................... 63
New Products ......................................... 68
International News .................................... 74
Classified ............................................. B3
FROM THE EDITOR
CALENDAR
This issue marks the end of another volume of PLAY METER. Our
very first issue, Volume One Number One was mailed out Oetober 23,
1974. So we have been publishing PLAY METER for better than three
years now. In three years time, PLAY METER has come a long way
and has become the leading publication for the industry. We at PLAY
METER are proud of that fact.
Our success has largely been due to our persistent dedication to our
operator readers. We learned a long time ago that today's operator
needs honest, reliable information if he is going to realize his maximum
as a modern day businessman. PLAY METER is dedicated to those
needs, and our ever-expanding list of subsen"bers tells us we're on the
right track.
Before going on to tell you about this issue, I would like to take this
opportunity to remind everyone about our annual Directory Issue
which will be coming out next month. If you wish to be listed free of
charge, simply fill out the postage paid business reply card located
between pages 50 and 53 and mail it back to us as soon as posSlole. Our
1978 Directory will contain the listings of all the companies recently
exhibiting at the A.M.O.A. and I.A.A.P.A. shows. It will be the most
complete and up-to-date directory for the entire industry. So don't miss
out on it.
Now that the N.A.M.A., A.M.O.A., and I.A.A.P.A. shows are over,
we can all get down to the task of evaluating what has been seen in the
market and plan appropriate action. We think you will find our
extensive coverage of the A.M.O.A. show and events quite interesting.
In this issue you will have a chance to view in full-color and read
about all the ne~ phonographs for the' coming year. Our A.M.O.A.
Report '77 gives you all the facts and figures about this year's show as
well as a review of the new games (first of a two-part series), a look at
the A.M.O.A. from an operator's viewpoint, a report on the Friday
afternoon seminar, and a critique of sorts on how the show could be
improved.
,
Continuing along with the A.M.O.A. theme of this issue, PLAY
METER's technical editor takes a practical look inside the new games,
and pinball critic Roger C. Sharpe casts his educated eye on a few of the
many new pinballs released recently. And back again this year with his
trusty notebook, operator/humorist Dick Welu looks at the lighter side
of the A.M.O.A.
It all adds up to quite an issue. A lot of hard work has gone into
putting it together. Hope you like it.
January 13-15
The Music Operators of Minnesota,
annual meeting and trade show.
January 20-21
Oregon Amusement and Music
Operators Association , annual con-
vention, The Embarcadero, New-
port, Oregon .
January 24-26
Amusement
Trades
Exhibition
(A .T .E.) , Alexandra Palace, North
London , England .
March 3-4
A.M .O.A. regional seminar, O' Hare
Hilton , O'Hare Airport, Chicago,
Illinois.
March 31 -Apri11
Music Operators of Michigan,
fourth annual convention, Michigan
Inn, Southfield, Michigan.
May 19-21
The Music and Amusement Associ-
ation of New York, 1978 regional
convention and trade show, Ste-
vensville Country Club, Swan Lake,
New York .
June 2-3
Ohio Music and Amusement Asso-
ciation, annual convention, Colum-
bus Hilton Inn, Columbus, Ohio .
July 20-21
Montana Coin Machine Operators
Association , annual convention,
Fairmont Hot Springs Resort, Butte,
Montana.
Sincerely,
~t.~
Ralph . Lally II,
Publi her & Editor
4
December, 19n, PLA Y METER

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