Play Meter

Issue: 1977 August - Vol 3 Num 15

Win the war.
A
_

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________ .__
_
_
w
~
\~~~~-r&~
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score is displayed, players
are highly motivated to try
for even higher tallies.
Options
Operator options in -
clude "hyperspace"
extended play and coinage
settings.
Built for the rigors
of space battle
Our unique built-in self
diagnostic program, Dura-
stress 1M - tested solid state
reliability, 24 hour parts
turn -around, and our toll
free (800-538-6892) Cus-
tomer Service number
means the best back-up in
the business.
So lift off with new
Starship 1 and watch your
profits blast off! Talk to
your Atari distributor now
for details. He can also fill
you in on the record-
setting numbers for brand
new Poolshark~ Drag
Race~ The Atarians~ and
new Time 2000~ the first
wider playfield solid state
pinballs that are collecting
more per square foot than
any other flipper game. Or
contact us for referral at
1265 Borregas Ave.,
Sunnyvale, CA 94086.
(408) 745-2500.
Player's view o f o uler space action in new larshi p 1
Save the Federation,
and win the war against
video game blahs, short-
lived player interest and
ho-hum collections.
Starship 11M blasts its
way to a new frontier - a
sensational, new concept
in video games.
The excitement of space
war action comes to life.
While you take advantage
(in the cashbox) of the
current high popularity
of science fiction themes.
Starship 11M literally
puts the player at the helm
of his own star class space-
ship. Realistic controls
pilot the ship to intercept
and destroy approaching
targets and hostile planets,
with converging "laser"
beams and 'proton"
illusion of streaking
through deep space. And
each game play is differ-
ent so there's always a
new challenge.
Starship 1 is re-
play-competi-
tive too. Be-
tO~;~~ee~~aft targets)I~;~s~~~:
high
and planets
"attack" at ran-
~~;'r ~~~~~gap-
proac.h. Players
expenence the
ATARI
Innovative
leisure
em
Atari. We put the platJers in lJour picture.
A Wa tne, CommunIcations Company
10 ATARI . INC . 1977
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Volume 3/ No. 15
August , 1977
Staff
COIN INDUSTRY
PLAY METER
Publisher and Editor :
Ralph C. Lally II
Manag ing Editor :
David Pierson
Features
International Editor:
David Snook
Editor, Coin Slot
Technica l Ed itor :
Robin Minnear
Game Doctors
Correspondents :
Roger C. Sharpe
Dick Welu
Mary Calire Blakeman
Susan Brenna
J .W . Sedlak
Randy Fromm
Art Direction :
Meyer Alewitz
Staff Cartoon ist :
Norm Rockwell
Typography :
Skybird Typography
Circulation Manager:
Carolyn Desmond
Advertising Representatives :
Ralph C. Lally II
Carolyn Desmond
Editorial A ssistant
Debbie Barnes
European Representative:
Esmay Leslie
Coin Industry PLA Y METER, August,
19n . Volume 3, No . 15. Copyright
1977 by Skybird Publishing Com-
pany. Full ed itions of Coin Industry
Play Meter are publ ished monthly.
the first Friday of the month . The
Update news ed it ion is publi shed
monthly, the third Friday of the
month . Publishing offices : 4136
Wash ington Ave ., P.O. Box 24 170,
New Orleans , La . 70184 . Tel. 504/
827-0320 . Subscription ra tes : U .S.
and Canada - $25 ; Europe and
Japan- $45 ; el sewhere--$50 . One
order multiple subscription : 2-9 ,
$20 each ; 10-24, $17 each ; 25 or
more, $15 each . Advert ising rate s
available on request. No part of
th is magazi ne may be reproduced
wi t hout express permission . The
editors are not responsible for un-
sol icited manuscripts . Appl ication
to mail at second cla ss postage
rates is pending at New Orleans,
La . and other mail ing off ice . Post-
master : Send fo rm 3579 to Play
Meter, P.O. Box 24 170, New
Orleans, La . 70 184 . European Of-
f ice : Play Meter Promotions , 15
Great North Rd ., Brookmans Park ,
AL 9 6 LV, Hertfordsh ire , England .
What Your Wife Should Know ............... ...... .... ....... ... .. 16
Tips f rom business w riter Thelma l. Fair on what your
w ife should know about your business .
A Taxing Situation ....... ....... .... .. ...................... ... .. 22
Ever wondered what operators in other states were
paying in the way of state and local license fees and
taxes ? Manag ing Editor David Pierson did some research
on th e matter .
The Disco Single ....... ... .... ...... .... .. ... ..... .......... .. ... 30
.John Osborne offers his views on the latest innovation in
t he recording industry.
Departments
From the Editor .. .... .... .... .... ..... .. ..... ................... .. 4
Mailbox .... ... .... ...... .. .... ...... .............. .... .... ... .... 6
Coinman ofthe Month ....... .... .... ........ ... ... ..... ...... .. .. 8
Operating ..... ................ .. .. ... ....... ... ..... ...... ... ... 14
Distributing ... ....... ... .. .. .. ... ... .... ... ..... ......... ....... 18
Music Programming ...... .... .... .. ..... ... .. ................... 25
The Singles Chart .... ..... ..... ... .... ... ... ....... ... ......... .. 29
Critic's Corner ......................... ....... ... ...... ..... ..... 36
Techn icalTopics ..... .... ..... ... ... .... ....... ........ ..... .... 42
New Products .... ..... .... ...... .. ......................... ... .. 44
On the Move .... ............ ..... ... .... ... ... ....... ........... . 52
MEMBER
Classified .................................. ... ............ ... ... 54

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