Play Meter

Issue: 1977 April 22 - Vol 3 Num 8

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Volume 3/No. 8
April 22, 1977
Gremlin, Ramtek In Legal Tangle
G~·emlin Industries, Inc. of San
Diego, Cal., has announced that it
filed a lawsuit for trademark in-
fringement against Ramtek Corp.,
Sunnyvale, Cal., on January 14,
1977. Tl'le products involved are
coin-operated video games. The
trademarks involved are Blockade
by Gremlin and Barricade by
Ramtek.
At a preliminary injunction hear-
ing in the Superior Court for Los
Angeles County on March 10,
Charles E. McEwan, president of
Ramtek filed a statement.
The
statement, according to Gremlin
sources, indicated that Ramtek
Corp. had stopped producing Barri-
cade-designated video games. The
statement also said that if Ramtek
produces further video games of
this type , they will be designated by
the name of Brickyard.
After the hearing, Frank Fogle-
man, president of Gremlin , an-
nounced that, while Ramtek 's dis-
continuation of the Barricade desig-
nation was welcome, Gremlin in-
tends to pursue the lawsuit against
Ramtek vigorously through trial in
an effort to obtain money damages
and a permanent injunction.
Fogleman also announced that
Gremlin is issuing a letter to the
Ramtek distributors advising them
of the latest development in the
lawsuit and demanding that the use
of the Barricade designation by the
distributors be discontinued on any
such video games in their posses-
sions.
According to Mel McEwan, direc-
tor of sales at Ramtek, however,
Ramtek is vigorously challenging
the claims made by Gremlin that its
trademark is infringed by the
Barricade designation.
Ramtek contends that the Barri-
cade name is not confusingly similar
to Gremlin 's alleged trademark
Blockade and that neither name can
be a valid trademark since both are
merely descriptive of the blocking
type video game to which they are
applied. Ramtek has filed a cross
complaint for unfair competition
against Gremlin Industries, accord-
ing to McEwan, "in an effort to
prevent harassment of Ramtek's
customers by Gremlin's threats of
suit. "
To date, according to sources at
Ramtek, Gremlin's request for a
temporary restraining order against
Ramtek has been denied. Gremlin
thereafter requested that the judge
be disqualified . Gremlin's subse-
quent request to a new judge for a
preliminary injunction against Ram-
tek was also denied.
In order to "demonstrate Ram-
tek's good faith to the Court," a
company spokesman told Play
Meter, "Ramtek has voluntarily
agreed to cease production of
Barricade designated games pend-
ing the outcome of this lawsuit."
Any blocking games manufactured
in the interim will be designated
Brickyard.
Ramtel< President Charles E.
McEwan's declaration to the court,
the spokesman said, expressly
stated that this was done only to
spare Ramtek's customers further
harassment. The Court took note of
this declaration, he continued, in
denying Gremlin's request for a
preliminary injunction against Ram-
tek.
In a statement released to the
press, Ramtek declared that it "has
never knowingly infringed anyone's
trademark rights . The Barricade
designation was chosen in ac-
cordance with Ramtek 's long estab-
lished policy in naming its games
descriptively, such as, Hockey,
Soccer, Volly, Trivia, and Horo-
scope . Ramtek believes such names
cannot function as trademarks and
cannot infringe the trademarks of
others.
" Ramtek firmly believes that
competition in the video game field
should be carried out fairly and
honestly in the marketplace and not
in a courtroom."
AMOA Board Meets
At its recent mid-year meeting,
held March 24-26 in Houston.
Texas, the AMOA Board of Direc-
tors voted unanimously to continue
holding the annual Exposition and
Trade Show in Chicago.
The resolution passed reads as
follows: "We reaffirm that the
AMOA Exposition and Trade Show
will continue to be held in Chicago
and that the AMOA will, as it has
always done, make every effort to to
hold its annual show concurrently
with NAMA when that association
meets in Chicago for its annual
convention."
NAMA recently voted to expand
its exhibits to include music and
Volume 3/No.B
April 22, 1977
Staff
Publisher and Editor:
Ralph C. Lally II
Managing Editor:
RichardS . Dietrich
International Editor:
David Snook,
Editor, Coin Slot
Technical Editor:
Robin Min near
Correspondents :
Roger C. Sharpe
DickWelu
Mary Claire Blakeman
J .W . Sedlak
RandvFromm
Art Direction :
Meyer Alewitz
Typography :
Skybird Typography
Circulation Manager:
Carolyn Desmond
Advertising Representatives :
Ralph C. Lally II
Carolyn Desmond
Advertising Production :
Don Randon
European Representative :
Esmay Leslie
Coin Industry PLAY METER, April 8,
1977. Volume 3, Number7 . Copyright
1977 by Skybird Publishing Company.
Full editions of Coin Industry Play
Meter are published monthly, the first
Friday of the month. The Update news
edition is published monthly, the third
Friday of the month. Publishing
offices : 4136 Washington Ave., P.O.
Box 14270, New Orleans, La. 70184.
Tel. 504 / 827-0320. Subscription rates :
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Japan - $45; elsewhere - $50 . One
order multiple subscriptions: 2-9, $20
each ; 10-24, $17 each ; 25 or more, $15
each . Advertising rates available on
request . No part of this magazine may
be preproduced without express
permission . The editors are not
responsible for unsolicited manu-
scripts . Application to mail at seco~d
class postage rates is pending at New
Orleans, La . Postmaster: Send form
3579 to Play Meter, P.O. Box 24170,
New Orleans, La. 70184.
member
2
amusement machines but indicated
that that would not change the
association's "long-standing com-
mitment to represent exclusively the
merchandise vending and manual
foodservice interest of its member-
ship:· NAMA also invited AMOA to
move with it out of Chicago.
Listed as reasons for continuing
to hold the AMOA Exhibition and
Trade Shows in Chicago were the
success, year after year, of the
Chicago show; the favorable loca-
tion of Chicago as a transportation
center to both foreign and U.S.
visitors; and the wide range of
facilities offered by the city in terms
of housing, accomodations, res-
taurants and entertainment. Also
noted was the fact that AMOA trade
shows have become identified with
Chicago "as the mecca for games
and music people from around the
world."
In accordance with its long-stand-
ing policy to arrange show dates
Sherwood Joins
Cinematronics
Jim Pierce, president of Cinema-
tronics, Inc., El Cajon, Cal., has
announced the appointment of Bob
Sherwood to the post of director of
marketing, effective immediately.
Sherwood formally held positions
with Chicago Coin as director of
international sales, assistant to the
president and most recently, direc-
tor of marketing. His service with
ChiCoin covered an eight year span .
In discussing his appointment,
Sherwood stated, "I am very
excited and pleased to be joining a
firm as progressive as Cinematron-
ics. They are fortunate to have one
of the finest engineering staffs in the
industry as evidenced by the line of
new arcade pieces, the first to be
released April," Sherwood added.
According to Pierce, Sherwood is
presently establishing a worldwide
network of distributors.
Pierce
further stated, "We are extremely
pleased to have a man of Bob's
caliber and experience joining our
team here at Cinematronics and
look forward to utilizing his talents
for our continued growth."
Sherwood will soon be relocating
to the El Cajon area with his wife,
Chris, and their four children.
current with those of NAMA when
that show is scheduled for Chicago,
the Board announced that the 1979
Exposition and Trade Show will be
held October 26-28. The NAMA
show is-scheduled for October 25-28.
in 1979.
The AMOA further issued an
invitation to NAMA "to hold its
annual shows in Chicago and to
work with the AMOA to establish
concurrent dates whenever possible
for the convenience of the whole
industry."
In other business, the Board of
Directors voted to hold the line on
exposition fees, both for registration
and exhibition, and , at least for
1977, to continue the no charge
policy for special events. It decided
to return the Regional Seminar to
Chicago, despite the success of the
Denver seminar, again because of
Chicago's convenience to travellers.
The mid -year board meeting for
1978 was set for Scottsdale, Ariz.
Calendar
May12-15
Music & Amusement Association
(NYC). convention and trade show.
Stevensville Country Club, Swan
Lake, New York.
May 20-22
Music Operators of Minnesota,
convention and trade show. Holiday
Inn - Downtown, Minneapolis, Mn.
June10-12
Colorado Coin Industries, annual
meeting. Holiday Inn, Glenwood
Springs, Colorado.
June 16-18
Illinois Coin Machine Operators
Association, annual convention.
Hospitality Motor Inn, Earth City
(St. Louis) , Missouri.
July17-19
Music Operators of Texas, annual
convention. St. Anthony's Hotel,
San Antonio, Texas.
July 22-23
Montana Coin Machine Operators
Association, annual convention.
Outlaw Inn, Kalispell , Montana.

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