(cont inued from pag e 69)
was raised.
Vilia Zemaitis played for 93
hours, Ron Nowland for 92
hours, and Bob Dinser for 88
hours . Rules forthe marathon -
it was run according to Guiness
Record Book guidelines (as was
the marathon at Jim's Place) -
provided that the participant
take no breaks for the first 40
hours; five minutes brea ks per
hour were allowed after 40
hours of continuous play. No
stimulants other than coffee
were allowed, and no one other
than the contestant could shoot
the ball or operate the flipper
buttons.
Bustamante noted that he did
get both radio and newspaper
coverage for the event, and
although "favorable publicity
was a secondary considera -
tion" for him in this case, he
was very interested in "better-
ing the image of the arcade and
arcades in genera!."
" I am very promotion mind -
ed," he added . "To do business
you 've got to get the parents
behind you . You've got the
kids." One way to do this is
involvement in the community .
Bustamante himself is very
public -spirited. In addition to
the marathons , both held for
charity, he opens his arcade
every Thursday night for a
"fellowship club " for the local
youth.
"In a II a bout 20 to 25 kids
attended regularly ," he stated .
They range in age from 15 to
25. The "rap session" is direct -
ed by a former drug addict who
has found a better life.
There are a number of ways
you ca n promote your business,
on a comm unity level like the
LaHarts and Joseph Bustaman -
te or even gra ndly like Jim and
Jeff Mathias . All it takes is the
willingness to do so , persist -
ence and a little imagination .
(con t inued from pag e 35)
plexing and the utilization of mem-
ory were also discussed .
Phase III was the order of day
three as well. Minnear and his
students analyzed Midway's pro-
cessor system using the 8080 pro-
cessors . Specific troubleshooting
techniques were discussed for that
system and the 6502 Atari processor
system as seen on Flyball . The
Fairchild Fa microprocessor was
also gone into .
Minnear also examined the soft-
ware control of the various micro-
processors, and the three-day sem-
inar closed with a discussion of
what the operator can expect from
future technological advances in the
industry. Minnear mentioned flat
screen TV, vector monitoring sys-
tems and high powered computers
as imminent.
Forty operators and servicemen
from Florida, Georgia, Tennessee,
.. DISTRIBUTORS, INC.
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64
MEMBER
Mississippi , Louisiana and Texas
attended the school which was the
first in a series to be offered by Play
Meter in conjunction with Kush N'
Stuff .
(con t inued from pag e 58)
closing his remarks, Herleman said
that he expects business in general
to be very good throughout most of
the coming year with a tapering
effect to occur late in the year.
H.G. Schmale, domestic sales
manager, had the honor of unveiling
the new models of 1977. Judging
from the applause the shining new
jukes got from the visiting distrib-
utors, it will be anothe good year for
Deutsche Wurlitzer.
After the new product introduc-
tion , Dr. Foelkel took to the podium
again and entered into a discussion
about the trend of the jukebox busi-
ness. In his remarks, the Wurlitzer
vice president re-affirmed that juke-
box sales were on the upswing
following what he termed " a temp-
orary recession ." The gaining of
new locations and having the juke-
boxes to suit them was given as the
reasons behind the increase in sales.
In a somewhat different vein , Dr.
Foelkel stressed the need for opera -
tors to get a higher percentage of
the weekly collection. " The take is
for the operators and the music is
for the locations," he said . "The key
to operator profitability is in opera-
ting a first class jukebox, keeping it
well programmed and offering it
excellent service," he added. Dr .
Foelkel concluded his remarks with
a simple, optimistic statement . "As
long as there is music . there will
always be jukeboxes ."
During the two-and -one-half day
event, the entire group was treated
to a bus tour of Rome, which took in
many of the highlights of the
ancient city. At night, there was a
formal sitdown dinner followed by a
gala dance .
The last day of the meet was set
aside for private round table dis-
cussions between manufacturer and
distributor . Distributors were given
the opportunity to discuss the new
phonos, to ask questions about
them , and , of course, to submit
orders for the new models. soon to
be ready for delivery .
In all, the meeting was a huge
success and everyone at Deutsche
Wurlitzer is looking for another
successful year for one of the oldest
names in the business - Wurlitzer.