Play Meter

Issue: 1976 May - Vol 2 Num 5

time to stop looking at pinball with antiquated views
and r cogniz th fact it exists.
0, Sharpe's mind hasn't been des troyed by
pinball. He has spent nearly two years researching
and photographing the first book ever to give a
complete view of pinball and its importance to our
s ci ty and The Pinball book will be published by
E.P. Dutton and Co. Inc. Naturally, we talked a lot
about his endeavor.
PLA Y METER: I th book about fin ihed?
. HARPE: For th mo t part, y .
PLA Y METER: How long will it run ?
l!ARPE: About 250 page .
PLAY METER: When i it going to be available
and what will it e ll for?
HARPE: We're trying for the end of the year and
we're trying to k p it under $20, but it' going to be
an oversized coffee table book with a lot of color. I
fi g ure it will be about 10-by -14 inches. We're
planning on three gate fold 0 that you can pull out
and ee orne clo e -up hot.
PLA Y METER: Will you be able to u e it as an
hi torical ref r nce book?
HARPE: That i what I wanted to do and I think I
ac hi eved it. There will be a lot of interviews in the
book and what I've tried to do i recapture the
memorie and experience of the old -timers who
cr ated the indu try.
A lot of th hi tory i forgotten and I went through
about 200,000 word of tran cripts of interview to
bring it down to a length people wouldn't get tired of.
It' hon d down to a point now that people can read it
and g ta n e of hi tory from within the indu try.
It will help people in the indu try and al 0 people on
"'t i:; h(lml (l1/(1 I' ll coordination at it , fin es t degr . If
hen I' il riqhl, lIou're no t going to 9 1 it right . ..
!IOII d 01/ 'I
PlAI' METER
"All Ih major inciu ·tri s in th
nit d tat s hav
public r lalions faciliti s to 'ount Tact any negativity,
hul this i1ldus try do sn 'l and il should, "
the out ide who are player or who at least want to
know more of what wa happening.
I thought I could personalize that hi toric
per pective with the interview approach becau e
there were orne very colorful character involved
and orne stories about how everybody kind of fell
into it.
PLA Y METER: By accident?
SHARPE: In a lot of way , ye , becau e nobody
knew what the hell they were getting into. There
wa a depres ion and nobody had enough money to
do anything and you had some people who took a
chance. They watched it grow and blo om before
their ey .
One of t he favorite torie i of David Gottleib
coming out with a game in the early Thirtie called
the Five tar Final becau e he thought it would be
the la t game he v r produced; 0 he named it after
the Chicago Tribune's final edition .
They were young fellows our age, thinking, "Hey,
thi i great. We can have a lot of fun doing this." I
think the automobile indu try, for example, started
under v ry different circum tance .
For th m and their time, what they managed to
accompli h is remarkable . And it' being 10 t becau e
no on ha had the time or the energy to really
captur it all. A lot of the old -timers are getting to
the point that you hav to jog their memories a little.
I aw the book a trying to recapture everything
and put it down on paper before it' 10 t forever. You
know, the indu try ha no en e of it' worth and
value in a lot of re p ct .
PLAY METER: In what way?
SHARPE: They don't keep old literature. The old
Isee next page l
13
tories are 10 t in their memorie omewhere and a
lot of it is even econd -hand. It's a shame .
When I tarted thinking about writing a book, I
thought I'd get a photographer and go from one
company to t he next and t hey'd have orne huge
ware house orne where or orne phy ical t hing of t he
game where I could ju t go down t he line and take
picture. I wa in for a hock .
It didn't happen that way. Bally had a fire many
year ago t hat de troyed t heir pre-World War II
records . Other only had list. It was hard. It wa a
larger undertaking t ha n I ever imagined.
PLA Y METER: Be ides operators and people in
the industry, who else do you expect t he book to
appeal to?
SHARPE: In terms of its format, I t hink we're
going to find a great enthusiasm with artists and
graphic people. I don't really think the industry
realize the extent to which its artwork ha affected
the public. I don't t hink a nyone has really scratched
the urface on that point.
Art ha evolved along with the pinball machine .
And for any given period when pinball ha been in
exi tence, it has reflected what's been going on in
ociety at large in term of art. You have games that
either look urreal or very realistic or comic bookish.
By concentrating on grap hics a nd using as much
color a we can, we're going to appeal to t he artistic
community. I t hink we' ll also appeal to the players
and a lot of people who are goi ng to want to just see
the book becau e it' Americana in its true sen e o-It'
an American industry totally from beginning to end,
no matter the European influence. There will be
omething for everyone.
Most amusement
sales are impulse
sales.
You can encourage
those impulses
by making
correct change
easily available.
People who use coin-operated games , vending
machines and amusement equipment always need
change. If there 's an easy source of change
handy, they not only buy , but they buy more.
Dependable STANDARD Bill and Coin Changers
can provide that needed change , safely and inex-
pens ively. Call or write for full information
today. You 'll increase both sales and profits .
;j
tandard Change-Makers , Inc.
422 E. New York St reet
Indi anapolis , Indian a 46202
Tel. (317) 639-3423
18 DIStrict Off ices througho ut U.S. and Canada to serve you .
14
PLA Y METER: Do the book follow the technical
advanc of the indu try?
SHARPE: I tried to follow it from a game that wa
patented in the 1870' all the way through to th e
future. I al 0 try to point out that pinball i unique in
it field -- that it' not an arcade piece, a huff! alley
or a video game.
Th amazing t hin g i that through all the
negativity pinball has endur d, it ha remained
popular and continued to improve technologically and
to keep pac
with th
ociological impact of
advancing technology .
PLAY METER: The game ha kept up with th
player?
SHARPE: We had impler ta te back in the '30's ,
but the de ign and layout of the game today r flect
what t he player want. You have many more
killfull, tal nted player today, which mean you
have feature today that might not have been
popular 20 year ago. Today' player doe n't want a
toy; he want omething with ophi ticated logic to it
and pinball machine have that.
PLA Y METER: What make a good game good or
a bad gam bad?
SHARPE: Ummm, I gue player ido yncraci s.
What make a game more ucce ful on the Wet
coast than on the Ea t coa t? I don't think you can
ay that a particular game i an all -out dud. Some do
better in orne area than in other area. It'
hit -and -mis . It'
ort of like the automobil e
industry; you're trying to create a new demand
within a player to ay,"Y ,I like that feature."
PLA Y METER: 0 you think the manufactur r
k ep in tep with player' intere t , enthu ia m and
kill?
HARPE: I think in a lot of way they're keepin g
pace and in a lot of way the manufactur r are way
ahead of the play r . T her are many kill player in
the world, but it' till a mall audience. Where do
you find your mo t killful player? In college town .
For them it' not 0 much a novelty and a
preoccupation a it i a way of life.
PLA Y METER: What are some of the mo t
challenging game you've played?
SHARPE: On American table , I can't really ay
becau e a game that may b challenging today may
bore me tomorrow depending on my mood.
The game I played in pain were perhap th e
mo t challenging becau e the lant of th play field i
about even and a half inches from top to bottom ,
which make for a very fa t game.
PLAY METER: Don't you think they ought to
tandardize the lant of th e playfield?
SHARPE: I got an intere ting an wer to that
when I a ked it in pain. For them to play pinball th e
way w normally play i boring. They expect
omething uper -fa t.
PLAY METER: You're back to tho e ido yncracie
you talked of earlier.
SHARPE: Exactly . Maybe it' the graphic,
maybe it' difference in the player. I don't know of
any gam that wa univer ally acceptable under
everyone' thinking. In the older day, you had
larger run, like in the ca e of Rock -Ola' World
erie which ran 54,000. Jig aw before it wa even
more acceptabl .
You know Hrry William ' Contact wa n't really

Download Page 9: PDF File | Image

Download Page 10 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.