Play Meter

Issue: 1976 May - Vol 2 Num 5


cOlnman of the month
Pinball lover
prepares book
on its history
A Plgy Meter interview with
Roger Sharpe,
author & pinball fan
"Pinball machin s al/o1/l 11011 to nol j ll ·t stand th T (!
sta tically, bnl 10 9 t i7lv olv ed in th e play of the thillY ."
Pinball destroyed Roger Sharpe's mind.
Why else would an otherwise normal magazine
journalist want to write a book about pinball's
history and th vital sense of Am ricana it conv y ?
Pinballfirst entered Sharpe's life when on vacation
in onoma, Ca., as a child of five or six, he stood on
orange crates to see over the top of the machines at
the health resorts there.
Back home in Chicago, though, he forgot about
pinball because it didn't exist there. Later, when he
visited his sister at college in downstate Illinois, he
would get another dose of pinball, then forget about
it a.qain when he went horne to Chicago.
His real addiction to the game started when he
w nt to college in Wisconsin--add-a-ball country. "I
probably pent more than my parents did putting
me through school, .. he laughingly remembers.
"I went from total uncoordination to a point that I
could hold my own reasonably well. In those days it
was games lik Hurdy-Gurdy, Cowpoke, Magic
City, .. h fondly r calls.
An av rage pinball fanatic, you might say. But
w hat r sulted in harpe's final mind-warp was tlJ-e
germ of an article he wanted to do for a leisure
dition of Gentleman' Quarterly magazine .
The 27-year-old associate editor of GQ and former
advertising copywriter and account executive decid-
ed over a ~e ar ago that it would be simple enough to
write a semi-historical magazine piece about his
favorite leisure pastime--pinball playing--and accom-
pany it with beautiful color layouts of the games. He
also thought it would be a good way to get a good
deal on his own pinball machine.
12
"I was astounded when I went to the library and
couldn't find any books about pinball, .. he says. Hi
r esearch projec t alr ady appear d doomed to
frustration and phone calls to
w York ar a
distributors didn't help much eith r. HI had a lot of
phones hung up in my ear . ..
But some were helpful, lik Runyon and Mondial,
and from ther it was mor long-winded phone call
to Chicago and elsewh re, explaining the kind of
article he wanted to do. Finally, his editor suggested
h do a book.
"I took it with a grain of salt, but the mor I
thou,?ht about it, th e more I began to think, why
not.
From that point it has been a n arly two -y ar
journey of love and discovery aU over the world for
harpe as he has researched the history and
excitement of pinball through interviews with
industry executives and players in America and
Europe.
inc his December GQ article [which was
expanded to include other types of coin-operated
games I, harpe has written a major New York Times
piece about pinball, testified before a New York City
Council committee investigating the possible legaliz-
ation of pinball there and defended the industry in an
editorial rebuttal in the New York Daily New to a
ew editorial against legalization.
The New piece argu d that all pinball would bring
in in additional city revenues is $1 million and that
that paltry sum is not enough to justify legalizing
what is at best a nuisanc. harp replied that it's
Isee next page l
time to stop looking at pinball with antiquated views
and r cogniz th fact it exists.
0, Sharpe's mind hasn't been des troyed by
pinball. He has spent nearly two years researching
and photographing the first book ever to give a
complete view of pinball and its importance to our
s ci ty and The Pinball book will be published by
E.P. Dutton and Co. Inc. Naturally, we talked a lot
about his endeavor.
PLA Y METER: I th book about fin ihed?
. HARPE: For th mo t part, y .
PLA Y METER: How long will it run ?
l!ARPE: About 250 page .
PLAY METER: When i it going to be available
and what will it e ll for?
HARPE: We're trying for the end of the year and
we're trying to k p it under $20, but it' going to be
an oversized coffee table book with a lot of color. I
fi g ure it will be about 10-by -14 inches. We're
planning on three gate fold 0 that you can pull out
and ee orne clo e -up hot.
PLA Y METER: Will you be able to u e it as an
hi torical ref r nce book?
HARPE: That i what I wanted to do and I think I
ac hi eved it. There will be a lot of interviews in the
book and what I've tried to do i recapture the
memorie and experience of the old -timers who
cr ated the indu try.
A lot of th hi tory i forgotten and I went through
about 200,000 word of tran cripts of interview to
bring it down to a length people wouldn't get tired of.
It' hon d down to a point now that people can read it
and g ta n e of hi tory from within the indu try.
It will help people in the indu try and al 0 people on
"'t i:; h(lml (l1/(1 I' ll coordination at it , fin es t degr . If
hen I' il riqhl, lIou're no t going to 9 1 it right . ..
!IOII d 01/ 'I
PlAI' METER
"All Ih major inciu ·tri s in th
nit d tat s hav
public r lalions faciliti s to 'ount Tact any negativity,
hul this i1ldus try do sn 'l and il should, "
the out ide who are player or who at least want to
know more of what wa happening.
I thought I could personalize that hi toric
per pective with the interview approach becau e
there were orne very colorful character involved
and orne stories about how everybody kind of fell
into it.
PLA Y METER: By accident?
SHARPE: In a lot of way , ye , becau e nobody
knew what the hell they were getting into. There
wa a depres ion and nobody had enough money to
do anything and you had some people who took a
chance. They watched it grow and blo om before
their ey .
One of t he favorite torie i of David Gottleib
coming out with a game in the early Thirtie called
the Five tar Final becau e he thought it would be
the la t game he v r produced; 0 he named it after
the Chicago Tribune's final edition .
They were young fellows our age, thinking, "Hey,
thi i great. We can have a lot of fun doing this." I
think the automobile indu try, for example, started
under v ry different circum tance .
For th m and their time, what they managed to
accompli h is remarkable . And it' being 10 t becau e
no on ha had the time or the energy to really
captur it all. A lot of the old -timers are getting to
the point that you hav to jog their memories a little.
I aw the book a trying to recapture everything
and put it down on paper before it' 10 t forever. You
know, the indu try ha no en e of it' worth and
value in a lot of re p ct .
PLAY METER: In what way?
SHARPE: They don't keep old literature. The old
Isee next page l
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