Play Meter

Issue: 1976 May - Vol 2 Num 5

coin machines with slot machines and slot machines
with vending machines. The coin goes in and it
doesn't matter to them what happens. Video games
were lucky because they came out in a different
medium and time.
One of my researchers came out with this
hypothesis: Since pinball machines were electro-
mechanical, everyone could understand them and
that gave them the possibility of being tampered
with. Since video games are highly sophisticated
electronically, no one could alter them .
Video games are more generic to our technological
times. Pinball still seems to them to be a game where
there was risk, chance, the influence of gambling--all
the preposterous reasons given 30 and 40 years ago.
But that attitude evolved from the mid-30's, when
the first payout games came out as the pinball
manufacturers' counteractive measure to the success
of slot machines. They changed their thinking to an
extent to make games that gave money instead of
free games or extra balls, but it didn't make them
gangsters or mobsters. They did it because they
thought their business would die otherwise. The
smart ones got out of it at the right times.
PLA Y METER: Are there any states that still
allow the descendants of those payout games--
bingos?
SHARPE: Bingos are legal in two states, I think.
Slot machines, of course, only in Nevada. But a lot of
states are thinking about it. For example, who would
have ever thought Illinois would have a lottery? Who
would have ever thought that Evanston , ILL., which
had blue laws, would legalize pinball.
PLAY METER: With flipper games increasing in
popularity , have you found legislative bodies more
inclined to take a closer look at pinball and pass
favorabl e legi lation?
SHARPE: I think so. When I testified in New York
City, I was there, number one, as a material witness
from outside the industry. I told them Ive seen it all
over the world and seen the joy and enthusiasm it
generates. Then I played a game to show them it was
skill not chance. And I think in talking to these
councilmen there was a new attitude.
But it's still a double -edged argument, particularly
with free play, which still has that stigma attached to
it of being a reward of some value. It's hard to change
people's views.
You still have some mothers who are going to think
their kids are going to spend all their money playing
pinball. From that standpoint, the only argument
you can u e is to say to the parents , "If you can't
control your kids better than that, they'll spend their
money at some other diversion or hang out in the
treets and get in trouble ." If I was a parent, I'd view
pinball as a savior because if he's at the local arcade
or whatever, I'll have the phone number and know
where he's at . Children today are better able to
gauge the relative merit of situations and things
because they've grown up faster in a different world
from that of the '30's.
PLA Y METER: How doe the tax motive affect
new legislation?
SHARPE: That' the other thing. We're very
mercenary ociety. If it can be pointed out to a
congre man that if you let these innocuous little
54
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machines in which aren't going to destroy morality,
you're going to make money in increa ed revenues,
they'll look at it from that level.
,I would rather have the machines be accepted by
their merits and for the fact that they owe nothing to
public immorality. The machines weren't hurting
anybody, but look at the lengths and extremes past
legi lators went to destroy an industry.
PLAY METER: What can the operator do to help
get favorable legislation, to clean away the stigma of
gambling and gansterism?
SHARPE: He can clean up hi act. He can handle
his bu ine s as a business. Operators could also have
petition at their game rooms asking public support
of pinball. Another method would be a national
clearinghouse for pUblicity about pinball. Who ever
hear of the machines given to hospitals or the
machines given to science to help children with
learning disabilities. We have to play that part up,
it's been far too secretive. You know David Gottlieb
created Gottlieb Memorial Hospital out of love for his
parents and as a contribution to his neighborhood.
All the major industries in the United States have
public relations facilities to counteract any negativ-
ity, but thi industry doesn't and it should.
We, a an industry, cannot play the role of an
ostrich. We cannot stick our heads in the sand and
feel that people will go away and forget about us and
let u survive. Maybe my book in part will bring
them out of their shell a bit to edify the public as to
the merits of pinball.
No one's taken the time to make people aware that
pinball is not the Black Plague, that it's not
omething to be afraid of.
PLAY METER: How long do you think the
American public will continue its love affair with the
pinball machine?
HARPE: Endlessly. We're not going to grow
tired of it. The designers of the games, some of whom
are in their 60's, still play. Billy DeSelm at Williams
i one of the best players Ive ever seen. The old and
the young can play and await each new game
anxiou ly.
No one can ever blot out the contribution pinball
machines have made to society as a whole and their
impact on our leisure time activities. It's something
even the people who are against it have to face.
The people iri the indu try are unique; it takes a
pecial personality to work within the pinball
medium. They de erve finally a fair shak-e for what
they're doing.
E.X,c..EL
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MANUFAC.-rvR(~
the cleverness in design. Can your machine
be pounded kicked, shaken, rattled and rolled?"
"Forget
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55

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