Play Meter

Issue: 1976 May - Vol 2 Num 5

tories are 10 t in their memorie omewhere and a
lot of it is even econd -hand. It's a shame .
When I tarted thinking about writing a book, I
thought I'd get a photographer and go from one
company to t he next and t hey'd have orne huge
ware house orne where or orne phy ical t hing of t he
game where I could ju t go down t he line and take
picture. I wa in for a hock .
It didn't happen that way. Bally had a fire many
year ago t hat de troyed t heir pre-World War II
records . Other only had list. It was hard. It wa a
larger undertaking t ha n I ever imagined.
PLA Y METER: Be ides operators and people in
the industry, who else do you expect t he book to
appeal to?
SHARPE: In terms of its format, I t hink we're
going to find a great enthusiasm with artists and
graphic people. I don't really think the industry
realize the extent to which its artwork ha affected
the public. I don't t hink a nyone has really scratched
the urface on that point.
Art ha evolved along with the pinball machine .
And for any given period when pinball ha been in
exi tence, it has reflected what's been going on in
ociety at large in term of art. You have games that
either look urreal or very realistic or comic bookish.
By concentrating on grap hics a nd using as much
color a we can, we're going to appeal to t he artistic
community. I t hink we' ll also appeal to the players
and a lot of people who are goi ng to want to just see
the book becau e it' Americana in its true sen e o-It'
an American industry totally from beginning to end,
no matter the European influence. There will be
omething for everyone.
Most amusement
sales are impulse
sales.
You can encourage
those impulses
by making
correct change
easily available.
People who use coin-operated games , vending
machines and amusement equipment always need
change. If there 's an easy source of change
handy, they not only buy , but they buy more.
Dependable STANDARD Bill and Coin Changers
can provide that needed change , safely and inex-
pens ively. Call or write for full information
today. You 'll increase both sales and profits .
;j
tandard Change-Makers , Inc.
422 E. New York St reet
Indi anapolis , Indian a 46202
Tel. (317) 639-3423
18 DIStrict Off ices througho ut U.S. and Canada to serve you .
14
PLA Y METER: Do the book follow the technical
advanc of the indu try?
SHARPE: I tried to follow it from a game that wa
patented in the 1870' all the way through to th e
future. I al 0 try to point out that pinball i unique in
it field -- that it' not an arcade piece, a huff! alley
or a video game.
Th amazing t hin g i that through all the
negativity pinball has endur d, it ha remained
popular and continued to improve technologically and
to keep pac
with th
ociological impact of
advancing technology .
PLAY METER: The game ha kept up with th
player?
SHARPE: We had impler ta te back in the '30's ,
but the de ign and layout of the game today r flect
what t he player want. You have many more
killfull, tal nted player today, which mean you
have feature today that might not have been
popular 20 year ago. Today' player doe n't want a
toy; he want omething with ophi ticated logic to it
and pinball machine have that.
PLA Y METER: What make a good game good or
a bad gam bad?
SHARPE: Ummm, I gue player ido yncraci s.
What make a game more ucce ful on the Wet
coast than on the Ea t coa t? I don't think you can
ay that a particular game i an all -out dud. Some do
better in orne area than in other area. It'
hit -and -mis . It'
ort of like the automobil e
industry; you're trying to create a new demand
within a player to ay,"Y ,I like that feature."
PLA Y METER: 0 you think the manufactur r
k ep in tep with player' intere t , enthu ia m and
kill?
HARPE: I think in a lot of way they're keepin g
pace and in a lot of way the manufactur r are way
ahead of the play r . T her are many kill player in
the world, but it' till a mall audience. Where do
you find your mo t killful player? In college town .
For them it' not 0 much a novelty and a
preoccupation a it i a way of life.
PLA Y METER: What are some of the mo t
challenging game you've played?
SHARPE: On American table , I can't really ay
becau e a game that may b challenging today may
bore me tomorrow depending on my mood.
The game I played in pain were perhap th e
mo t challenging becau e the lant of th play field i
about even and a half inches from top to bottom ,
which make for a very fa t game.
PLAY METER: Don't you think they ought to
tandardize the lant of th e playfield?
SHARPE: I got an intere ting an wer to that
when I a ked it in pain. For them to play pinball th e
way w normally play i boring. They expect
omething uper -fa t.
PLAY METER: You're back to tho e ido yncracie
you talked of earlier.
SHARPE: Exactly . Maybe it' the graphic,
maybe it' difference in the player. I don't know of
any gam that wa univer ally acceptable under
everyone' thinking. In the older day, you had
larger run, like in the ca e of Rock -Ola' World
erie which ran 54,000. Jig aw before it wa even
more acceptabl .
You know Hrry William ' Contact wa n't really
received with great upheaval and approval in the
beginning. It took a little time. He was doing well on
the We t coa t, but on the East coast no one had
heard of it.
PLA Y METER: In your interviews with players,
would they perfer to pay more money or play with
Ie ball?
SHARPE: (Laugh) I don't think they've ever
approached it that way. I think they approach it with
th e an wer that they like five -ball games.
PLA Y METER: Would they prefer one play, five
ball for a quarter or two plays, three balls for 25
cent '?
SHARPE: I think one for 25. I think for the most
part that if they playa ingle -player game, they like
a five -ball game. In multi -player games, three-ball
play i better and a lot of players feel that way. I
don't want to tand around and wait for three other
people to fini h their fifth ball.
I think we'll get universal three -ball play for a
quarter and people will get around to accepting that.
I under tand the con traint on the operator to make
money , but we can't 10 eight of the fact that we
ha ve player out there and not everyone is financially
capable of pending several dollar in a short period
of time . The be t game, from my tandpoint, are
t ho e that have free play and an extra ball,
particularly in ingle -player model .
PLAY METER: What attracts people to pinball?
SHARPE: I think it' the excitement of playing,
t he fru tration of "almost, but not this time." I think
more t han that i that we have a device designed
olely for plea ure, solely for entertainment and it's a
mac hine that will allow you to interact with it.
If I'm a player, the only way I'm going to play that
game to win- -whatever winning is, a high score, a
free game, an extr become almost like one with the machine. I have to
play with that game know how it moves .
Pinball machines allow you to not just stand there
tatically, but to get involved in the play of the thing.
There are really no other mechanical devices per se
that allow you to do that.
PLA Y METER: Do you think this intimacy
between player and machine makes the pinball more
popular than other games on the market today?
SHARPE: Definitely. I think that's the major
reason it has sustained itself. There's always a new
generation to be fascinated by it. There will always
be somebody out there who will want to experience
something that's magical and very mystical.
You can't get that close to a video game. It's too
isolated a medium.
Pinball's the only thing that can absorb you to that
extent and hold you so that you know if you blink
your eyes, it' all over; if you breathe, forget it.
PLAY METER: It sounds like you're aying
pinball 's becoming a national sport.
SHARPE: I think it can be. I think if it's
approached the right way, the time is right. You see
a lot of tournaments being tarted and that's a new
area that could be a boon for the operator, as well a
for the manufacturer and player.
Competition i the keenest element within pinball
machine , above and beyond the fact that it is truly
one of the only devices out there that you and I can
1 continued on pa.Qe 531
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6 DIFFERE NT
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SIX GAM ES IN
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FULL FACT OR Y WARRAN TY . (I) YEAR ON WONITO R AND LOGIC
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BOARD.
15

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