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PLAt' ItIETER
MEMBER
Volume 2 / No.3
march, 1976
features
Atomic Earthquakes or Beach Blanket Pachinko
39
Our resident gonzo journalist , Tom Oliver, unleashed
upon the wintry South Carolina seaboard with a case of
Dixi e beer chased th e elusive arcade bug and filed this
report at the last minute, just before we had him taken
away to the Space War Asylum for Arcade Crazies .
No Monkeyshines at Monkey Business
42
Monkey Business is a no-nonsense arcade concept put
into practice by a New England operator . Free-lancer
Thomas Borden tells how the own er of antique games is
returning them to modern players .
45
The Jingle of $5 Coins
Atari board Chairman Nolan Bushnell shares his belief
that the country and the industry need a good $1 and $5
coin .
Oh, Fred, Where Did We Go Wrong?
46
Legal izing pinball in th e state where it was born can be as
hard as finding a drink in a dry town as free-lancer
Timothy J arrell reports from Evanston , III.
47
New Englander Eyeballs ATE
Marshall Caras, our staff analyst , assesses the ATE 's
value to Ameri ca ns.
49
Can Players Think?
Ami co Marketing 's Morris Nahum has interviewed many
players around th e world and has formulated this
unoHicial, but interesting profile of a player.
50
Ta ke It Slow and Go
staff
Editor and Publisher:
Ralph C. Lally II
Managing Editor:
Sonny Albarado
Associate Publisher :
Linda Theis
International Editor:
David Snook
Editor, Coin Slot
Technical Editor:
Perry Miller
Correspondents :
Tom Oliver
Marshall Caras
Mary Claire Blakeman
Robert Wick
Morris Nahum
Thomas Borden
Timothy Jarrell
Nolan Bushnell
Circulation Manager :
Terry Story
Production Assistants :
Steve Hebert
Roy Willis
Photographic Adviser:
Paul Sylvester
Typography :
Skybird Typography
How did th e Biplane fly ? California staHer Mary Claire
Blakeman sheds light on the men and philosophies
behind Fun Games Inc .
departments
From the Editor/ Calendar
Manufacturing
6
26
Editorial
On the Move
8
27
Mailbox
New Products
12
36
Coinman of the Month
Musi c Programming
16
28-32
Operating
Int ern ational News
20
34
Technical Topics
Classifieds
24
30
credits; "Atomic Earthquake" photos by
Chuck Beckley; "Monkey Business" pho-
tos by Thomas Borden; cover design by
George Opperman.
PLAY METER , March 1976, Volume 2,
Number 3. Publishing Offices, 4136 Wash -
ington Avenue, P.O . Box 24170, New
Orleans, La . 70184 . Telephone (504 )
827-0320. Printing Offices, Franklin Print-
ing Co ., 209 Magazine St ., New Orleans ,
La . Controlled circulation at New Orleans ,
La . Subscription rates : U .S . and Canada --
$20; Europe and Japan -- $35; Elsewhere--
$40. Multiple subscriptions (ordered at one
time) : 2-9, $17 each ; 10-24 , $15 each ; 25 or
more , $10 each . Advertising rates on
request. Copyright 1976 by Skybird Pub -
lishing Company . No part of this magazine
may be reproduced without express
permission . The trademarks , PLAY
METER and COIN INDUSTRY PLAY
METER , are reg istered . The editors are not
responsible for unsolicited contributions .
Postmaster : Send form 3579 to Play
Meter, P.O. Box 24170, New Orleans , La.
70184 .