Play Meter

Issue: 1976 June - Vol 2 Num 6

classified
WE RE-BUILD DOWNEY-JOHNSON, ABBOn, KLOPP
COIN COUNTERS, SORTERS_ Belt Changer; Get our
prices before buying any type coin equipment.
Immediate shipment, discount prices save you
money_ AKR ON COIN COUNTING, 3n0 E_ 59th,
Tulsa, Okla _ 74135_19181742-5144
WANTED· Gottlieb Add A Balls, Tank II, Gun Fight,
Wheels, Clean Sweep, Indy 8, Racer, Digital Rockola
and Seeburg Jukes & Wall boxes, Bally Twin Win.
Gottlieb Home Run , Demolition Derby. Trak 10.
Stat ley Model S Coin Counter Sorter. Mail curren t list
with prices 10 Stehr Vending Co., Box 218, Sparta,
N.J. 07871 or call 1201 1729-6171 .
CLASSIFIED
ADVERTISING
AMUSEMENT ARCADE WANTED IN NEW ENGLAND
AREA _ Prefer profitable operation in mall or shopping
center location. Send details to: R. Cormier, P.O. Box
304, Hooksett, New Hampshire 03100
ONLY
$295
Coin Sorter Speeds Counting
~
,~\
\ -
price
A Div. of American Recreation Group
WANTED
• Old Gaming M n chines
• Old Counter Games
~ • Old Juke Boxes (Pr e
i
1948)
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QUALITY used machines for sale at $1,IXXl each.
Inquire: KIDDIERAMA, 700 Oliver Road, Cincinnati,
Ohio 45215 Phone' 15131761-0497
Write for SPECIAL PRICESI
guide
Allied Leisure
SKI
PLAY M ETER MAGAL INE
" I n our opon lon. the most compl Ie and
useful PR ICf GU IDE dViltiable 15 th
ORA PRIC
GU I DE."
-
2734 W_ Fullerton , Chicago, lL 80647
Phone : (312)384-2300
WANTED: SERVICE MANAGERS AND TOP MECH-
ANICS . Top men, top pay. All others need not apply.
Dial Toll Free 1-1100-845-5160
TH[ ONLY PUB LICATION DEVOTED
LXCLUSIV[L Y TO ANAL Y71N G AND
ASSESSIN G THE VALU SOUSED
CO IN OPERA1 0 EOU IPM NT . NOW
IN OUR 10th YEAR
Allied DRAG RACES, 2-PI.
Bally ROAD RUNNER
BaIty TARGET ZERO
Chicoin NIGHT BOMBER
Edcoe PALM READER
Saga LOVE TESTER
Midway FLYING SAUCER GUN
United ALPHA SHUFFLE ALLEY
WORLDWIDE
dist,ibutOTS co.
O nly $39 .95
Write for free deta ils ar
order now f or two WHk
fr .. trio'
CD
RECONDITIONED--REFINISHED
call or write for list of all
types of coin operated equipment
EXPORT: NEW DIGITAL UPRIGHTS I "Black Gold",
"Sweet Shawnee", and mare I ASC Disl. Sales, 32
Franklin St., Quincy, MA. 02189. 16171 nJ-I804
How to
subscribe to
WHILE THEY LAST
TERMS : Y. Dep. , Bal. Sight Draft
SCHOOL FOR GAMES & MUSIC. ONE TO FOUR
WEEK COURSES. Phonas, Flippers, and Bingos. By
schematics. CAL'S COIN COLLEGE, P.O. Box 810,
Nicoma Park, Okla. 73006. 14051 769-5343
• Sorts, stacks, groups
and counts
• Aids wrapping
• Verified counts
• Cuts time by 50% to
75% over hand work
NADEX Industries Inc_ Dept. 17 4 2 6
220 Dellwlre Ave., Bu ffllo , N. Y_ 142 02
EACH
Allied Leisure
FO RFREE INFO RMATION -
DAYTONA 500
J ust complet e t his coupon & mail to :
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D.R.A . PRIC E GU ID E
26 2 N.W. 29th Street
Miami, Fla. 33127
Phone (305) 576-2721
Alklit'ss
City
S tall' _ _ _
FREE UP-TO·DATE CATALOG and samples showing
vending machine labels, manufactured to meet your
local requirements. SETON NAME PLATE CORP.
205O-Boulevard, New Haven, CI. 00505
COIN MACHINES WANTED--We will buy all your
flippers, large or small quanity. Also late model
Rock·Ola phonographs. Call collect · NEW WAY
SALES COMPANY LTD ., Toronto , Canada 1418)
531 -2000
SMALL OUTPlJT , BIG II\I PUT
FOR SALE: FAST DRAW $845.00, MAGNATRON
$690.00, " 300" $860 .00, SUPE R SOCCER $765.00,
SOCCER $650 .00, LITTLE CHIEF $845.00, TIMES
SQUARE $395.00, AIR ACES m5.oo, WIZARD $850.00,
FLIP FLOP $925.00, BLUE MAX $885.00, SPEED KING
$550.00, GRANO NATIONAL $575.00, BALL PARK
$825.00, SEA DEVIL $195.00, SUPER SHIFTER m5.oo,
MONTE CARLO $375.00, ANTI AIRCRAFT $780.00,
TANK $985.00, STEPLECHASE $1195, FUM FLAM \I
$685.00, TRIVIA $825.00, OYNAMOS $425.00, DYNAMO
2-P!. $165.00, GARLANDO SOCCER $245.00, SU PER
SOCCER $250.00, flYING ACE $495.00, KISS-A-SCOPE
$325.00, AIR HANDBALL $795.00, SHUFFlEBOARD
Write TWIN JOKERS $465.00, SWAGRAB $995.00,
BUMPER POOL $375.00, U.S. MARSHAL $125.00,
IMPORTED ROTAR PUSHER $525.00. New Orleans
Novelty Co., 1055 Dryades St., New Orleans, La.
70113. Te!. I504I529-7321 , CABLE: NONOVCO.
ARE YOU A CLAM ? We hope not. This vibrant young
trade journal needs vibrant writers from within and
without the industry. If you have something to say in
article form, send queries to Dept. W, P.O. Box 24170,
New Orleans, La . 70184
Z,p _ _ _ _ _
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Brand New
in Original Cartons
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ATLAS MUSIC CO.
2122 N . Western Avenue
II
Established 1934
• Old N i ckelod e on s or Orch -
estrians
• Old Arcad e Gam es (pre 1940)
• Old Pin b alls (Pre 1950)
Or write to me at
------------~
Chicago, ILL 60647
Phone: (312)
276~5006
• liter ature , Broc hu res or
Oper atin g M a nuals on sa m E
Call p erson t o person COL LEC1
to E.J . Cum mings (605)336-3398
300 South
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10.3 . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
54
(Continued from page 16)
BERESTH: Are you asking me as a seller or as a
buyer?
PLA Y METER: A buyer.
BERESTH: It's like anything else: the seller would
like to sell for the highest price he can get, the
buyer would like to buy for the lowest price. And
today if omebody gave me a ride for 40 times or
even 30 times, I might not be interested, but next
year, becau e of economic conditions and the way
my bu iness is structured, I might be willing to pay
70 time depending on how it fits into my picture.
It depends on the route. And it depends on
competition, 0 sometimes I may overpay or pay a
price that may look from an outsider's point of view
extremely high . It depends on what it's worth only
to me.
PLAY METER: Okay. Let's say I have a route to
ell, and we agree on the wood value of the
equipment. How many week's take do you want to
pay me for my route? What would be your first
offer?
BERESTH: Well, it would have to be within
reason, in all fairness to the individual sitting across
the table. If I am an interested buyer and he's an
interested seller, I'm not going to sit down and
wa te hi time, or mine . I would look not so much at
the gro value but I would look at profitability. For
my own particular route I don't think I would
consider Ie s than sixty times my weekly net.
PLAY METER: That's more than a year's take.
BERESTH: Definitely. That doesn't necessarily
mean I'm right but that's what I feel my route is
worth as a minimum . But I also realize that anyone
el e, coming completely cold into the area, cannot
profit the same way we do.
Let' say tomorrow morning ARA became
interested in my route. They would analyze it
completely differently because they know histor-
ically that they cannot produce the same amount of
profit a the independent operator can. There's no
way . This is why when they evaluate routes, and I
use ARA just as an example, they must look at it
with a completely different pair of eyes. Whereas
if my competitor in the next town looked at my
route, his profitability would be that much greater.
PLA Y METER: So the guy across town might be
willing to pay a bit more than ARA would?
BERESTH: That' right, if he can fit it into his
route. It makes ense for him to buy me out even if
he has to overpay, as long as it fits into his picture.
He' eliminating competition and he's solidifying his
po ition in his area.
You look at that painting on the wall o-it's a
ship--and you say, 'I don't want that.' But I'm
willing to pay $2,000 for that painting. It's the same
thing in business. No two pair of eyes analyze
thing the same way.
PLAY METER: You're saying that beauty is in the
eye of the beholder?
BERESTH: Right.
PLAY METER: Can we put that in business terms:
acqui ition price is in the eye of the beholder?
BERESTH: Exactly. You have rough guidelines to
go by but there are so many variables. You can't list
them. Again: i the man buying interested in equity
or in profitability?
PLA Y METER: Let's talk for a minute about
equity.
BERESTH: I mean equity in the sense of what the
buyer projects for the future. What is his interest in
a route? Many times I have bought routes because
of my labor. You reach the point of diminishing
returns--your labor is in excess of what it should be
and you're caught. Sometimes you need additional
growth just to keep all those people busy. So you
buy not so much for profitability as out of need.
Today I may be so interested in a route that I'd pay
70 times. Tomorrow I might not be interested in the
route if you gave it to me.
Again, sometimes a guy will buy a route, not
because he wants it, but because he has too-it's a
nece ity--and if he buys it under those conditions,
he'll pay a ridiculous amount. Other times he just
ha no interest. Today, I think, interest in buying
is getting less and less. My interest has gotten less;
I don't think I'd even consider buying a route right
now. It'd have to be a small route because I'm
geared for what I have. And I'm just not interested
in looking at a route from the equity standpoint any
longer.
.
PLAY METER: So you feel that that's been one of
the biggest changes in the business, the equity end
of it.
BERESTH: Well, I think so. In my area. I really
don't have an opportunity to see the country as a
whole.
PLAY METER: In your area though, there have
become fewer and fewer operators, which has
Join
MOA
NoY#!

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