Play Meter

Issue: 1976 June - Vol 2 Num 6

international dateline Rock-Ola
Serose, Switzerland Gets
New Marketing Chief
Louis J . Nicastro , president and
chairman of the board of Seeburg
Industries Inc ., Chicago, III. recentl y
announced the appointment of
Edgar M ichel to the post of interna-
tional sales manager for Serose
Holding A .G., Switzerland .
Serose, the Seeburg sales wing
based in Zug, Switzerland, covers
the European market, the Middle
East and Africa .
In his new position, Michel will be
responsible for the total sales and
marketing of Seeburg coin phono-
graphs, hot and cold drink vending
equipment and W illiams amusement
games throughout these areas.
Previously, Michel served as gen-
eral manager of Seeben N. V ., the
Seeburg Belgium subsidiary for
more than 10 years.
In making the appointment.
Nicastro commented, " Michel has
been a member of the Seeburg
family for over 15 years.
He
brings to his new position in-depth
expertise concerned with both See-
burg products and the coin -operat-
ed industry . With his strong back-
ground in sales, marketing and
distributorship management, I am
confident he will represent Seeburg
well ."
Michel currently resides in Ant-
werp with his wife and children.
Highlights Nova
Aparate Display
Nova Apparate, Europe's leading
importer and distributor of coin -
operated machines, devoted a major
portion of their impressive booth at
the recent OAT / ima '76 Exhibition
in West Berlin to the newest
Rock-Ola phonographs .
Nova Apparate's extensive dis-
play included the spectacular new
Model 464 with its neon-type red,
white and blue colors, the Model
456 furniture-styled conso le, and
the new compact phonograph
Model 461 . The exhibit also featured
Rock - Ola's dynamic Quadphonic
sound system.
The association of Alfred W .
Adickes, Nova Apparate President,
and Rock-Ola Manufacturing Corp-
oration dates back to 1932 . Since
, 953 Nova Apparate has played a
large part in Rock -Ola becoming the
leading exporter of coin -operated
phonographs .
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~----------------------------------------
48
(Continued from page 41)
player, simulating a lance grip and
a shield grip. The object is for
each player to dismount his charg-
ing opponent while protecting him -
self. KNIGHTS IN ARMOR is
more a game of stategy than of
gor e and pr esents a tr ue chall enge
to its players .
As always, there are a lot of good
pillballs on the market. Judging
from the reports we get from
prototype owners Gottlieb's ROYAL
FLUSH is sure to be another
winner for them. Bally 's OL D
CHICAGO is out now and we hear
it's doing well also . W illiams is
making SPACE ODYSSEY, a two-
player version of the sensational
four -player game . SPA CE MI S-
SION, and it is guar anteed to do
well .
But the best judge of a pinball is a
seasoned player , and such a player
is Roger Sharpe, author of The
Pinball Book . We can think of no
other person more qualified to
render an unbiased professional
opinion on the new pinballs . We're
looking forward beginning next
month to his contributions to this
new department of PLA Y METER,
and we hope you are too.
Suzo Parts
Collection
Europe's
Largest
Suzo Spare . Parts, Rotterdam
The Netherlands, announces the
publication of a new price cat-
alogue , available free to anyone
writing and requesting it .
The company also announces
that they will in the future be
carrying parts for the Spanish Recel
machines in addition to the many
other lines they already carry . " W e
think that our variety in parts is the
biggest in the world , " says l.J .
Suverein, Suzo spokesman. " W e
now have in stock approximately
16,000 different components for
coin -operated amusement machines
and are still working to have our
stock completed for the future , so
we can give the operators all the
service they want. " Suzo 's new
slogan , adds Suverein, is " Suzo
means the largest assortment in the
world. "
Suzo , which carries only parts, no
complete machi nes, represents a
number of the large American
manufacturers in Europe. The
company's full address is Schon-
ebergerweg 85-87 , Rotterdam 3006,
Netherlands .
One of the most intriguing exhi-
bits at the DA Tl ima Exhibition was
this one by N. S.M ., the West
German mnufacturers of phono-
graphs. N . S . M . emphasized the
versatility and durability of their
products by installing one of their
machines inside a glass fish tank.
The machine played records while
exotic fish swam around it.
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1m perial Billiard Industries
Ea t e rn a l
Offi ce and Ware hou e
79 Hackensack Street
E . Rutherford, N .J . 07073
Phone (201 ) 935-9330
We t e rn
Shown at the DA T l ima 76 Exhibition in Berlin talking to Ulrich
Schulze , N. S. M. chief, is Professor Benesch who spoke to the
convention about the use of coin-operated games in hOmes for
handicapped children .
a l s Office a nd Wa r e hou e
2005 San Fernando Road
Los Angel es, Ca . 90065
Phon e (213 ) 221 -1114
49

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