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cOlnman of the month
U.K. Salesman
High on Video
Play Meter Talks with
Cheny Group's Vic Leslie
Vic Leslie got his start in the industry driving a
cab. One day he picked up U.S. exporter/importer
Myron Sugarman at "the premises of what was then
called Phonographics. " They talked--"he was look-
tng to set up agents in other places to take some of
the traveUing off his shoulders "--and the next day
Vic was working for what was to become Myron
Sugarman/UK, a new company.
He started out "starry-eyed" as one of those
agents, but soon "it became clear that we could do
considerably better if we actually had our own
company holding stock in England. So we formed a
company and I actually started importing equip-
ment into England myself.
He wasn't operating then, only selling, primarily
used pinbaUs and used jukeboxes. Operating didn't
start until 1972 when he bought Sugarman out of
the English business and continued on his own.
"I became independent and went looking for my
own equipment to seU. I carried on much the same,
buying from several companies in the U.S.A., all of
whom were very good to me.
Then came video. Vic was wary of the new games
at first, but was soon an enthusiastic supporter of
video. Now he works as UK sales manager for the
Cherry Group, the huge operating and distributing
firm that deals hxclusively in video games. Vic
started negotiating with the Cherry Group in June
5 of. last year, visited their facilities in Sweden tn
~ October and sold his business to them effective
~ January 1 of this year.
;
·The English branch, besides serving as exclusive
[ dis tributors for Atari in the United Kingdom,
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"I thought it was the most fabulous game I had
ever played. I couldn't tear myself away from it. I
felt it was going to revolutionize the industry."
operates equipment in over 200 sites in England.
And the goal is to increase that to 600 sites. Vic is
married. He and his wife Esmay live in the London
area. Altough, according to Vic, "Sales is my
thing, we talked to him mostly about operating,
particularly about operating video games, now and
in those early hectic days.
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PLA Y METER: How did you get started with video
game?
LESLIE: In my trave l I had run into a guy called
Rui Lope . I met him at the MOA in 1972, I believe
it wa . I wa pretty bowled over by a machine there
called Nutting Computer Space. I thought it was
the mo t fabulou game I had ever played ; I
couldn't tear my elf away from it. I felt at that time
it wa going to r evo lutionize the industry.
However, I didn't feel it prudent at that time to
purcha e becau e of the technology involved in the
game: it was way beyond anything we could
handle in England. Even people here in America
who were better judg than I were pessimistic
about it. But that' how I came to know Rui. I
introduced my elf to him at the Nutting Associates
tand. We talked at length about hi game, but
that' as far a that ever went.
At the ATE in 1973, the London Exhibition, Rui
and I bumped into each other again. Actually he
approached me and aid that he had a different
type of game: would I be intere ted in marketing it
in England? I wa n't, because I wa really tied up
with just the u ed equipment. I recommended him
to omebodyel e in England. I believe he shipped in