Play Meter

onthe move
Herbord to Northwest
Effective August 1, 1976, Bill
Herbord moves to Seattle to join
Ron Pepple at Northwest Sales. He
hopes to complete his move from
St . Paul by mid-August and will
then assume the responsibilities of
vice president-general manager at
Northwest.
Herbord's experience in the coin
machine industry goes back to his
.days in high school when he worked
nights at Bally Mfg. Co. during
World War II. After the war , when
years and is very excited about his
new positionn .
He feels that the reception given
his new computerized pachinko
game at recent local MOA shows
indicates an exceptionally bright
future for the machine . Cavallaro
claims that his is the first and only all
new game without any recondition-
ed parts and that it is made to give
the operator new profit highs with
low maintenance .
The game is now being shipped to
distributors around the United
States. It is just one in a series of
amusement and arcade games
which Amutech manufactures and
markets .
Atari Names Two
Bill Herbord
Atari, Inc ., Los Gatos, Cal. , has
announced two new appointments
in its coin-op products division.
Carol Kantor has been named
manager of the newly expanded
market research department, and
Terry Speizer has been named
regional sales manager for the
division, according to Frank Ballouz,
national sales manager for the
company .
Ms . Kantor' s responsibilities will
include the imp lementation of pre-
market testing and evaluation, prod-
uct analysis, forecasting and plan-
Ring . Additionally, she will conduct
programs in consumer attitude re-
Bally resumed manufacture of the
"One- Ball" machines, he worked a
short time on the assembly line .
After a four-year hitch in the Navy
he worked for a Chicago bottling
company, then on a cigarette
vending route and later for two
Chicago-based coin machine dis-
tributors .
For the last 12 Y2 years Herbord
has been service manager for Auto-
matic Products Company, a position
he resigned effective July 31, 1976.
Amutech Picks Head
= has Amutech
Ltd ., Corte Madre, Cal.,
announced the appointment of
~
~
John Cavallaro as president . Caval-
-. laro has been associated with the
~ vending industry for the past six
36
Carol Kantor
Terry Speizer
search and target market analysis
related to coin -operated game sales.
" We believe that increased in-
depth research in all phases of our
business will help us gather the
input we need to continue our
leadership in the manufacture of
video games people will want to
play," Ballouz said commenting on
the appointment . " And that will be
more profitable for our distributors
and operators ."
Ms . Kantor has held marketing
research positions with the Clorox
Co. and Fairchild Camera & Instru-
ment Corp. She has a M .S. degree
in Management Science from the
University of Colorado and a B.B.A .
in Business Statistics from the
University of Texas. She resides in
San Jose, Cal.
Speizer's focus will be on product
sales and marketing support to
Atari' s distributor outlets in the
western states .
"Terry's appointment is part of
our continuing efforts to increase
communication and offer more per-
sonalized service to our distributors
and operators," Ballouz said .
Speizer's sales and marketing
experience includes positions as
domestic sales co-ordinator and
field sales representative in the West
for American Microsystems, Inc.
and the Falstaff Brewing Co .
A graduate of San Jose State
College with B.S . an M .B.A . de-
grees in marketing , Speizer is
married . He lives in Monte Sereno,
Cal.