Play Meter

Issue: 1976 April - Vol 2 Num 4

Video 5 gives
five methods
of playing
Meadows offers
Ckidzo action
switch kits
Meadows Games Inc . now offers
a kit to all owners of its Ckidzo
cocktail table game that changes
game play from the existing inertia
play to direct action play, Lila Zinter,
Meadows national sales manager,
announced recently .
All future production models of
the Ckiczo at the factory , she
added, will feature direct action play
and a very limited inventory of
Ckidzos with the inertia play circuit
will be available for those desiring
the feature .
The inertia play feature, Ms .
Zinter said, was apparently too
challenging for patrons, thus de-
tracting from its play appeal. " The
consensus of opinion is that the
game is too difficult and does not
allow the player to feel 'i n control' of
the game," she said.
The kit changing the inertia
feature to direct action play in now
being shipped to Meadows distribu -
tors . The actural conversion, M s.
Zinter noted , is a simple eight
capacitor change that can be ac-
complished either in the field or
shop .
Meadows also prepared for early
April shipping a simple, but explicit
instruction plate that can be affixed
to the Ckidzo table by use of brads,
Ms . Zinter said . Decals designating
the player joysticks will also be
available .
"By incorporating the above fea -
tures for Ckidzo, we anticipate the
game will have greater player
appeal," Ms . Zinter said .
PUI' METER
PORTLAN D, Ore. -- Video 5, a
new video cocktail table game,
comes from United Games Inc. and
contains five games in one table--
Magic Squares 1, M agic Squares
2-4, Wall Ball , Super Soccer and
Tennis .
Video 5 consists of a 19-inch
te levision monitor and the latest
solid -state one-piece logic board
mounted in a walnut finish cocktail.
table with a wood -grain plastic
laminate hinged top for easy
service, Bob Beveridge, sales man-
ager, said .
The unit comes with a full year
distributors, according to Robert
Sherwood, director of ma rketing.
" The same exciting one or two-
player action and dependable fea -
tures of the original Demolition
Derby are incorporated in a hand-
some cabinet, only 47 inches high ,
28 inches wide and 29 inches deep ."
warranty on logic board and monitor
and the lighted coin slot accepts
both American and Canadian quart-
ers for 25-cent or 50-cent play.
" We have manufactured various
types of games such as TV Tennis,
TV Hockey, Space Race and the
OXO, a computerized skill game,"
Beveridge noted . United Games Inc .
was officially started January 1,
1976, as a manufacturer, he added .
ChiCoin offers
Demolition
small model
CHICAGO-- Chicago Coin 's new
Lo- Boy Demolition Derby, a com -
pact version of the company's
popular upright tv game, is now
being shipped to Chicago Coin
The best costs no mor€l when you
buy direct
LATEST COCKTAIL TABLE MODELS
Three Games in One: Tennis, Hockey,
or " Against the House"
ONE YEAR GUARANTEE
Loaded w i th Special Features , includ-
ing speed button, coin counter, cash
box with safety flap, interlock switch
and much more .
Distributor Inquiries Invited
DENCAL CORP.
Dept. 55-36
3 Kuniholm Drive
Holliston Mass ~
Tel: (617) 429-4778
<11
international datel ineSnooker champ
sponsors meet
for
PHIL NEAL, [far left] the Liverpool
soccer player, prepares for his
demonstration game with Rex Will-
iams Isecond from left], accompan-
ied by II to rl Ray Gable, Music Hire
regional director; Ray Baker, man-
aging director of rex Williams Lei-
sure, and Ken Shaw, Northern
director of Rex Williams Leisure.
A column of opinion
Marketing Overseas
By ROBERT WICK
One of the fascinating things
about trade shows is that the
operator gets a chance to see the
machines the distributor won't
show him . Obviously, I am not anti-
distributor, but let's face it, many
distributors " know" what is good
for the operator and that is all they
will show.
Selling should be the most creat-
ive management activity in any
company. Unfortunately as of late,
the most creative guy is the book-
keeper . The salesman has the
golden opportunity at first hand to
match benefits and needs .
At the risk of being pilloried, I
would like to make the following
suggestions for selling to your
international accounts as well:
Discard the shotgun and get out
the rifle . We spend too much time
and effort and money sending out
thousands of flyers and releases.
Instead , let's tailor our next cam-
paign to our customers' specific
needs.
Let's give the customer a half
dozen valid reasons why he should
buy our equipment . By this I mean
showing the benefits that accrue in
return for the use of valuable floor
42
space .
Let's sell value not price .
Let's stop promoting games to
those areas that cannot sustain the
game. 25 cents per play is great in
the U. S ., but that is a day' s wages
.in Malaysia .
Let' s direct our selling efforts to
the markets that payout . How
many times have you prepared pro
formas, sent alternative proposals,
to find out that the buyer is a two
unit customer?
Finally, I would like to recom-
mend an open mind . Yesterday' s
unmarketable games may be to-
day' s winner . Because an idea died
six months ago doesn't mean
eternity . Reincarnation in our busi-
ness may be beneficial.
Having personally comitted all of
the sins mentioned in this article,
I can say that doing it right is more
fun and far more profitable . We are
selling a luxury item and it behooves
us to know what the player wants so
that we can transmitthis information
through channels right to the manu -
facturer . As the great merchant
prince of Chicago, Marshall Field
said, " Give the Lady What She
Wants ."
pool men
The current World Professional
Snooker champion , Rex Williams,
recently brought the name of his
pool table manufacturing company
to the fore when he sponsored a
pool tournament in Liverpool, Eng-
land .
Rex 's company, Rex Williams
Leisure, joined Music Hire, a major
operating company, to run the
North West Pool Championship in
conjunction with a local brewery
company .
The competition was open to pool
players throughout the area and the
contestants were whittled down to
eight for the final stages--six from
Merseyside, one from Bolton and
one from Stockport.
The eventual winner was ex-li-
verpool policeman George Birch
who beat Steve Barnett by two
games to nothing and won a
100-pound prize and a cue . The
runner-up won 50 pounds and a cue
and the losing semi-final ists 20
pounds .
All the cues were made by Rex
Williams' associate company , Pow-
er Glide Billiard Cues Ltd .
Williams gave a demonstration
session with some remarkable trick
shots for the benefit of a large
crowd . He told reporters afterwards
that he foresaw pool becoming a
national pastime with recognized
competition in the future .
" I first saw a coin-operated pool
table in 1968 when I was touring
Australia . I thought it had possibilit-
ies in Britain and formed our
company in Britain in 1972."
He redesigned the American -style
table with differently shaped poc-
kets. The Rex Williams' table has
formica sides and stops with alum-
inium edgings and uses British-
made composition balls. The com -
pany, which became limited 18
months ago, produces tables that
measure six feet by three feet and
seven feet by three feet-six inches,
turning out 25 a week .
Their products are sold or hired to
clubs operating mainly in the M id-
lands, Northwest and Southwest of
England . Their factory is in Wor-
c.estershire .

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