Play Meter

Issue: 1975 September - Vol 1 Num 9

Plea e allow me to off r m
congratulation on a mo t incisive
publication . Each and every issue is
chock full of much needed informa -
tion and insight for all of us in the
coin -operated indu try , including
the OPERATOR ! I think we can all
agree that the n ds of th operator
have been toO long n glected .
Her at ROM , we deal with
manufactur r , di tributors and op-
rators a like and I only wish that
more operators were aware of your
magazin and th invaluabl infor-
mation it contain . I feel sure they
would find your frank and hone t
approach to the problem of the
indu try refr hingl y different.
Warm wi h
for ou continued
uccess .
M.L. Donahue
Pre ident
RDM Associate loc.
The " blue suede shoe " ale men
have been the ruination of the
legitimate coin machine operator;
have hUrl man y di tributors, both
large and small ; a nd broken many ,
man y innocen t victims of their life
savings b
fal e adv ni ing of
earning of th video game and by
charging as much a
3 ,000 per
game for a game that costs me
1, 100 .
I purchased vid 0 game for my
be t locations onl y. just to keep out
the comp tition , but b fore I can
begin to get a fair return on my
in e tment , the machines are being
obsoleted by newer game and
ill -advised fa torie
ontinuing to
e ll direct the same game with a few
mall changes .
George C. Mahlum
Mavis Mu ic Co.
San Diego, Calif.
I think your magazine is tops . I
would like to see more of the s rvice
tips on games of all kinds . I would
al 0 like to se the gro s ea rning
figur s of the new products on the ir
test locations publi hed .
Michael W. Hawk
Hawk & Son Vending
Salina , Kansa
Perhap you wou ld b interested
in h aring from an old timer in the
oin -opera ted music busine s ( ince
1909).
I would al 0 like to hear from any
oldtim r in this busines.
My
memory goe back as far as th
Regina Hexaphone , whi h pia ed
ix - ylind r records, was selective
and after depo iting a nickel , the
pla yer had to crank the machine up.
I al 0 remember the Wurht zer
Tonophon
and automatic harp .
Your article " The Wurlit zer
Whammy " in your April issue
referred to the Wurlit zer as the
patriarch of the Am rican jukebox.
This is not so. See burg , Rockola,
Capehart , the Mills ovelty Co . and
one or two others were in the field
before Wurlitzer , which was the last
to enter th jukebox business (last
in -- first out of the big three.)
The Seeburg Company, while
owned by the S eburg family, never
ref rr d to their phonograph as a
"jukebox ". A I under tand this
name referred to early phonographs
used in J ook Joint , popular at one
[ ee next page I
GIVE OLD VIDEO GAMES
NEW LIFE WITH
EDCOE'S VIDEO
COCKTAIL
TABLE KIT
This month you can save
big money - not just a few
hundred , but thousands!
How? By using an EDCOE
video conversion kit .
Don 't spend another dollar on buying
new video cocktail tables until you 've
tried our conversion kit. The kit comes complete. All you have
to do is exchange components . Or, send us your old ones
and we'll convert them for you !
EDCOE was the pioneer! We started producing video conversion
kits more than ten months ago. During th is time we 've
ac quired the knowledg e and know-how to convert any video
upright game to the latest and newest style -
a video cocktail table .
For more information , call or write
EDCOE Mfg. & Service Co.
9512 Jefferson Blvd.,Culver City, Ca. 90230
Phone: (213) 836-3603
-----------------------------
I
I
See EDCOE's cocktail table kit, and other
I
games at booth # 50, MOA show, Hilton
I
Hotel, October 17-19. BE THERE!!
I L _____________________________
~
11
time, mainly in the south. I would
like to see a campaign to abolish the
time , mainly in the South. I would
like to see a campaign to abolish the
name "j ukebox ".
Henry Ford objected to the name
"Tin Lizzie" as applied to the
Model "T" Ford . You would hardly
refer to the lincoln Continental as a
"Tin Lizzie" . The same applies to
the progress made in the automatic
phonograph business.
Harry L. Kelley
Rochester, N. Y.
P.S. I enjoy Play Meter and wish
you s uccess.
I'd like to clarify a statement
made in the August issue.
In the interview article "Tilt! The
Man Who Gave It To Us," Mr.
Williams incorrectly states on page
46 that now "there's no Mills .. . no
Jennings. "
Perhaps Mr . Williams means that
these two companies are no longer
in Chicago ... for they are very much
in existence!
The TJM Corporation acquired
the a .D . Jennings Co . in 1954,
Mills Bell ·a·Matic Co . in 1963, and
J .H . Keeney & Co. in 1964 . The
TJM Corporation, in turn , is a
subsidiary of the larger Elgin,
Illinois based holding company,
American Machine & Science Inc .
All three slot machines are now
manufactured in the TJM factory in
Reno , Nevada. Keeney is the trade
name used for console ·type ma o
chines . Mills is the name we use on
our mechanical machines .. . still
supplied for some parts of Nevada
and the world markets . And approx ·
imately six months ago we in·
troduced our new , fully electronic
(integrated circuitry) Jennings slot
machine .
For three years ... and approx ·
imately a million dollars ... we de ·
signed and field tested this new
Jennings electronic marvel. We
now have several hundred in opera ·
tion in Nevada with magnificent
user satisfaction and player appeal.
And we've just begun to promote it!
We still have some hills to climb
in selling casino mechanics on the
elctronic design .. . but our field test ·
ing has shown that servicing can be
reduced by over 50 Y.! compared to
any competitive mechanical or
Digital, Solid-state
Totalizers
... (and at a price you can afford!)
We've made our cash totalizers more
sophisticated than they probably have to
be. And we've still managed to keep the lid
on our prices. One of our two completely
new digital, solid state totalizers may be
just the piece of equipment you've been
looking for.
Yes, now International Totalizing Sys·
tems has two totalizer models to choose
from. And one of them, either the 1111
(which counts quarters onlyl or the FHDI
Iwhich counts nickels, dimes, quarters,
haH dollars or dollar bills I is perfect for
your needs.
Really. Both are universally adaptable.
We ha~en't found a machine on the market
that won't accomodate either or both of
our new models. AI equipment, regardless
of age or model, will accept our totalizers.
We've simplified the installation on our
two new models to a matter of wires. The
FT 1111 has four wires to connect; the FT !ill!
has eight. In either case the wires are
protected by a special collar shrink tubing
we've developed that protects you as well.
In field tests, we've found that both
machines count money faster than the
most optimistic operator could have ever
hoped. The FT !ill! will count up to $41 a
minute; the FT·DI, up to $20 a minute.






electro· mechanical machine on the
market today .
Yes , Mills and Jennings are still
alive ... and growing strong!
Tom Carroll
TJM Corporation
Reno, Nevada
I certainly compliment you on the
outstanding topics in Play Meter. It
far surpasses any magazine on the
market toda y.
You will continue your growth
and success if you continue under
your present formal.
I have been in th e coi n amuse ·
ment business for 35 yea rs the last 5
of which have been from a wheel
chair. Bes t wishes for your con ·
tinued success.
R.A.Pulliam
Pulliam Music Service, inc.
Keyser, West Virginia
'We sell strong because
we have a lot to sell
with
KIDDIERAMA.
TWO NEW MODELS
SPEEDS COLLECTIONS!
PREVENTS BREAK ·INS!
ELIMINATES PILFERAGE!
QUICK, UNIVERSAL INSTALLATIONS!
FULLY GUARANTEED!
We guarantee it with a written &D-day
money· back guarantee and a full'year
warranty on all parts.
These fulhime cash registers and book·
keepers can save you up to tI% of your
time at each location by eliminating the
necessity for counting money manually.
They are accurate and dependable.
They also check piHerage by eliminating
guessing. They count only money taken in
by each machine, eliminating "skimming."
Importantly, they can't be bypassed and .
can't be reset.
ean or write us to find out more lbout
T oIllizIrs.
International Totalizing Systems Inc.
3X3 ELLIOT STREET
MASSACHUSETTS () I ~() -t
12
Circle 5 on reader service card. i':EWTO~
PPER FALLS
TEL: 1(-,1 71 %5-4777

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