Play Meter

Issue: 1975 October - Vol 1 Num 10

©inmon of the month
MOA president
tells operators
Alter attitudes,
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A Play Meter interview
with Fred Collins Jr.,
MOA president
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"One of MOA 's biggr51 accomplishm enls is ils Irade .hou' ,
Olle of Ih e larg,'s l of an y indu Iry ... Anolhu succeHful
arrQmpli .• hmelll Ihi .• year was Ih e mid -year seminar 01 Noire
Dame . . ,
From changing records on hi dad ' route in 1947 to
owning an op ration that covers a large portion of South
Carolina, il was a long haul for Fred Collins Jr. of
Greenville, . C.
But today Collins is one of the more progres ive
operators in hi tate and for the pa t year he has
se rved as presidenl of the Music Operators of A merica,
th e inlenwtional organizaton that help thi scattered
industry protect it interests and keep in touch with
changing technology and economic practices.
Collin began his coin machine career at age 12 on
his dad 's small jukebox roule, laking care of the 40 or
o machines and changing records eventually running
il for his father and h lping him run the household, too,
after his mother died . When he was 16, Collin dropped
out of high school to help oul with family problem .
Later Ihat year he married the woman to whom he is
still married, Shirley, who is the mother of hi four
children, Fred Ill, Cathy, Felcia and Cindy .
Collins adds, th e parlne rship dissolve d and Collins
tea m d up with aI/oth e r operator.
That lat e r} It through , al 'o, and at the age of 19,
Cot/ins went to work for South e rn Amuse m ent Co . for
th e It xt ix and a half year . When Collin s decided to
start his OWI/ rout ill 1961, oUlhem's owner, Pete
asso, help ed him out by selling him machine on
credit and fronting him money so that he co uld afford
records for th e m . il/ce th eil, th e two have never
co mp eted for accounts.
From that humble beginn ing when Collin operat d
old equipme nt 01/ a sho tril1g, th e Collin s Mu sic: Co .
Ita growl/ to about 50 e mployes in two localities and an
addiliol1al cigarett e rout e .
Because he Ita s spe nt th e past year sharing th e
lessons h ' learn d with operators all around th e
co untry in his capacity as MOA president , we f ell we'd
begin by aslting him about his preside ncy.
PLAY METER: Wh a t i it lik bing president of
Fred Ill, 2 1, and Cathy, 19, have even helped Collins
with his present route, Collins Mu sic Co ., in recent
summers, although th e MOA president says he does
not try to influence either one to join the bu iness. " I
waJl-t them to make up their own minds, " he sa)ls.
But Collins didn 'I inherit his route from hi father,
ith r. " Myfather sold the business in ] 950 becau e he
didn 't lilte to work nights and weekend any more, ..
Collins notes. " After he pha ed out his bu ines , I had
an acquaintance who had a few machine and he a ke d
m e if I could fix them . " Collin agreed to maintain the
machines for his friend for 50 per cent of th profit .
Eventually th e two men put their money back into the
bu iness and buill a good·sized route . Unfortunately,
COLLINS: The pre ident is th e chief elected officer and
presides over th e board meetings a nd appoil!ts th e
diff rent committee that carr out th function of the
organization. Fred ranger is th hired professional
administra tor of th ass ciation. He do s a fine job .
PLA Y METER : What were some of MO ' greatest
accomp li hment this yea r ?
COLLIN : We had satisfa tory hearing on the
cop right issue . but we have not yet made any
determination regarding a finaliz d cop right re o
ision . One of MO ' biggest accomp lis hment i it
trade how , one of the larges t of any industr . There
M
14
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I
ee
nex t page J
are 88 exhibi tors thi s year with 2 10 booths. Another
successful accomplishment thi s year was the mid ·year
seminar at Notre Dame . We had th e larges t attendance
ev r of an industr · wide . minar. I belie e the board
will vote to continu the seminars becau e it was so
ucce sfulthis year. W onl had one la t year , but in
pre ious years we had several.
PLAY METER: What wa covered at thi year ' s
seminar?
COLLINS: They change eac h year and h ave different
topics . This y ar the topics covered the general subject
of th . conomics of doing bu in s . And the seminar
speakers , who are usuall profe ors , have
en ridden
with operators on their routes to ga th er background
information .
PLAY METER: Does the everyday operator ha ve to
have any kind of educational background before
alt nding these seminars ?
COLLI S: I don't think ou wou ld ev n have to have a
high school educa ti on to understand these seminars.
They are conducted on a leve l that almost anyone could
understand . It has work hop and I cture . Th Y break
the group down into smaller one so that th ey can
discuss problems op nl , Developing account , co ntrol ·
ling operations , that ort of thing. Th officiators at thi
seminar ar actual professors a t Olre Dame . They
have both book and practical experience . Som guest
speakers w re Dave Apple , Bill exton , and Gerr
. aton ; he will be on the eminar at th conv ntion .
PLAY METER: What about membership?
COLLINS: We have had a continued member hip drive .
Our number is now over a thousand . Russell Mawdsley
was chieO re pon ible for th at. His membership driv
lasted all ear. He ' s a great guy and did a great job in
' 74 .
e have continued our development of tate
as ociations . As ou know Ohio now has its own
convention and that chart r wa organized in 1974.
Colorado and Arkansa were thi year.
PLA Y METER: Many of our readers are under the
impression that MOA is trictly for member of th
music industry . or operators of mu i machine.
COLLI S: u ic Operator of Am rica wa called that
in the days of its initial organization , but it is for people
of music and game allied industries a well a vendor.
PLAY METER: Ha there been any thought about
changing the name so that it do n't give that
impre ion ?
COLLI S: There has never be n an board legi lation
on that matt r . But , I do believe the MOA name i
antiquated , if for no other rea on than the fact we are
now an int rnational concern. We are no longer of
Am ri a onl . Perhaps we should call it Music and
Game Operators Int ernational. As of yet , we haven't
had any . ugge lion on it.
PLAY METER: How doe ' one go about joining the
10 ?
COLLIN :Y u have to acquire a memb r hip applica ·
tion by writing to MOA , 228 . La aile I., Chicago,
Ill. , and fill out name , firm addr s . iz of operation,
et c.
ow , ome peole ma
have an av r ion to
divulging the number of games the operate , but the
nl reason w a k that is because our newsl tter ar
di ided into cia sifi at ions of over 50 . 0 er 100 , tc . Th
due start at 50 per year for those with under 50
machines and go up to J ,DOD or more , which is 1,000
per year .
PLA Y METER: What doe the MOA have to offer
today ' s opera tor ? What are th advantage of
becoming a member ?
COLLIN : The purpo
of MOA i to foster the
int rests of those opera ting coin·operated mu ic and / or
game ma hin s , estab li s h uniform rules and regula ·
tions in relation to f deral laws and try to run our
busin sses productively. MOA maintain a public
r lations program that will acquaint the public with the
jukebox and games industry' a tivitie . At the national
convention each y ar we bring people together for an
e x hange of ideas and introduction of new product .
We have benefit like group insurance for the employes
and dependents of m mbers . We hold busines
<;eminar and meeting ju t lik any other association
for an y other trade .
I think any time people come together for a common
purpose with a common goal , yo u have to learn and it
has to be beneficial to ou . The p ople who aren ' t
acti e don ' t know what they are miss ing because you
get out of it exactly what you put into it. You ca n b a
member and pay your due or you ca n get involved and
o;erve on one of the panels or commi ttee .
PLAY METER: . What have ou been doing this yea r ?
COLLINS: This year I have been traveling around
giving bu in s talk to organization and I have stay d
'itrictl with the oin machine indu try. Of course , I
have stayed on the business nd of the indu try. That is
what other operators eem to want to hear about ·· the
(Continued on page 17)
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"the pllrpose of MOA i to foster the interests of those
op e rating coin · operated mllsic andl or game machines,
es lablish Llniform rilles and regulations in re/atioll to federal
Illws and (ry (0 rllll our bll inesses productively. "
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