value. They're forming their own opInIons about
things, and that is helping us all the time."
He also said he feels the caliber of businessmen
involved in th industry is improving and pointed
out that operators are better educated, more in-
volved in commW1ity affairs and generally better-
rounded citizens than ever before.
'When I went to work for MOA 1 actually had
people ask me que tion like, 'Fred, do you really
think you're in with the right group of people?'
, Ar:d I'd tell them then as I do now, that 1 really
couldn't think of anybody 1 would rather be
associa ted with who 1 'd enjoy more. These are the
most interesting people I've ever known, and again
that sounds rather corny and like a cliche, but it s
the truth."
As the only real full time poke man for the MOA,
Granger said hi relations with the press - especially
the consu m er-orien ted press - are an im portant part
of his job.
" I'm alway happ to help the press in any wa I
can 'he said, "becau e only by giving the press your
time. and only by making yourself acces ible to the
pre , can you tell your side of the story. And the
press. :-vith few exception, has treated me fairly."
He blamed mGst of the American stigma of
di tru t toward the music and games industry on
that 'out-dated frame of reference" that he had
referred to earlier.
' People equa te this business with ou th ide-
Chicago-type places, and with tavern that are not
top-caliber around cities. But 1 think we wi ll b gin
to see that feeling disappear. And, of course, other
people have alway
known this business in a
different light. For instance, 1 had to work my way
through college because my father lost everything he
had in the depression, and I remember jukeboxes
from my younger years as a poor man's entertain-
ment, although 1 really don t like to use that term .
But that was what it always wa to thousands of
people.
"And now, of course, our equipment is seen in
some of the best restaurants and hotel and night-
clubs in the c untry, especially with the intro-
duction of the furniture-style models.
Granger concluded by saying that he feel the
best way to carryon the cam paign to upgrade the
indu try's image is through the expansion of state
and local associations, and working on a local level
to educate the public and the legislators in the
indu try and it ' workings.
He emphasized the "grassroots" approach to all
problems, whether they be of a legal or a ocial
nature. He said he is convinced that this is the way
to give the industry an increasingly favorab le image
to people throughout the country .
•
CHAMPION SOCCER
The World's Most Complete Line of
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I' 0lnl
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MIRCD GAMES, INC.
Phon e (602) 944-5578
1960 W. North Lane
Phoenix, Ari zona 85021
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