February, 1975
Volume 1 / No.3
(oo)D~D ~
PIAI' ItIETER
features
Sophistication in the shop 12
It may not be quite so soph ist ica ted as that , but West
Coast correspondent Gene Beley I inds that main taining
and repairing video gam s IS a far more i nvolved o rdeal
than the lec tro· mechanica l fames have been .
I t's Art! 19
What do you g t when you co mbine the pop art ·beau ty
o f con temporary amuseme llt machines with a sprinkling
o f innovative camera techniqu ? Turn to the fu ll co lor
ph o to featur e with art by Pau l Sylvester and
Tommy Manning to find out.
MEMBER
Operating with tight money 34
Borr owing money these days is a reason for cursi ng.
Money is tight, in teres t rat es high. Managing Editor
De l Legg t t has surveyed th e situa tion and
supplies some anti-cursing tips in this fea ture,
Cold blood, hot money; Choosing spots 40
Exactly what does the average operator look at when
trying to decide th e po tential o f a given loca t ion? And
how d oes he deci de wh ich games to put where? Associate
Editor Sonny Alba rado's answers may surprise you .
departments
From the Editor 8
Mailbo x 11
Distributing 16
Recession : It s eff ec ts o n sa les and buy i ng habit s
Operating 25
$20 ju kebox royal ty fee in th e w ind
Pocket Change 28
Ramdom It ms too worthy not to men t ion
Music Programming 30
Charts, ' Rufus' bumps slo ng
Coinwoman of the Month 37
Mill i McCar thy of N w Y ork
Feedback 44
Table soccer A consumer's view
International Dateline 45
I ncomat ' 74 Revisi ted
Calendar of Coming Events 46
Dates to rem mber
staff
Edito r and Publi her:
Ralph C. Lall I I
Managi ng Editor:
Del Legge tt
As ociate Editor:
Sonny Albarado
Dir~ctor of Adverti ing:
Su n A, Gilbert on
Circulation Manager:
aro l p, Lall
Contributing Editor:
J o eph Caruso, mu IC
Art Director:
Roy W, Willis
Typography:
Studio/ omp
Layout:
Steve He bert
Manufactu ring 47
Atar i's r ecord sa les
New Product s 49
Classified 57
Nex t Month 58
PLAY METER Is published monthly by SKybird Publish i ng Company, In c.
PLAY METER, February, 1975, volume 1. Number 3. PubliSh i ng Offices, 4136 waShington
Avenue, P.O . Box 24170, New Orleans, La . , 70184 . Telephone (504) 827 · 0320 . Pr i nting
Offices , FranKlin Printing Co ., 209 Maga zi ne St., New Orleans, La . Controlled Circulation at
New Orleans, La. Subscription rates : U . S. and Canada - $20; Europe and Japan - 535;
Elsewhere -
$40. Advertising rates on reQuest. Co pyr ight 1974 by SKyblrd Publishing
Company . No part of this magazine may be reprOduced without express permiss io n. The
trademarK, PLAY METER and COIN INDUSTRY PLAY METER, are registered. The editors
are not respons i ble for unsolicited con tr ibutions. Postmaster : Send form 3579 to Play Meter,
P.O . Box 24170, New Orleans, La. 70184 .
Multiple Subscr i pt ions (ordered at one time) : 2 · 9,
$17 each; 10· 24, $15 each; 25 or more, $10 each .
PlAt' IfIETDI
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