Play Meter

Issue: 1975 August - Vol 1 Num 8

Editorial
let creotivity reign in gomes
With today's games selling at record prices, smart
operators are picking and buying their games much
more cautiously , than ever before.
What are they looking for? Reliability, to be lure. But
there are other factors involved: Play appeal, appear-
ance and the ability to generate income for more than
two months.
Unfortunately, it seems that many games sit on the
market just because some manufacturer decided it was
time to put out a product or because some manufacturer
wanted to cash in on another manufacturer's concept.
We don't mean to offend, but it seems there are too
many "losers" in the games industry today. Too many
lackluster games that take in lackluster earnings. Don't
get us wrong--the past year has produced some games
that went beyond their makers' and· owners' wildest
expectations.
But we think dynamite games need not be hit or miss
propositions. With some degree of creativity, new
game concepts and designs could bring new attention,
interest and players. There need to be more games with
topical names. We might even suggest controversial
names. At any rate, titles, playlields, colors, overall
10
concepts that will excite the operator buying them as
much as they will excite the person who can't resist
putting his quarter in the slot.
Creativity should also spread to the marketing of new
games. Why are so many manufacturers content to
produce a game, send it to their distributors and forget
it. More manufacturers need to explore the tournament
avenue, the fun-blown promotional campaign, up-to-
date marketing techniques. True, your game is
exciting. You're excited to produce it. But what about
exciting that operator and that player?
We are willing to bet that many operators would
prefer to see fewer, but better quality games come from
our manufacturers. Of course, the ideal would be to
have more and better games. Creative games and
creative concepts in marketing them could only result in
a much healthier economic climate for the industry.
Manufacturers could sell more games, distributors
would get more customers and operators would be a lot
happier having great games taking in consistent
earnings rather than so-so games taking in piddling
earnings.
I not only wi h to see the record set
straight , but sugge t that your field
report rs could do broarder re -
s arch to in ure accura y.
I clo e with best wi hes for your
con tinued growth and success.
Sincerely,
WORLDWIDE VENDING , INC.
Will R. Golden
Pres ident
We will b
showing the new
Seeburg phonograph in earl Sep-
t mber and intend giving one -year
free subscriptions to Play Meter to
ever operating principa l who a t-
t nd .
We thought of many gifts , but your
magazine is 0 out tanding in its
have just start .. d in busines and
find that your magazine i a must if
I' m to run a ucces ful op ration .
In the April issue of Play m etpr
there wa s an inter ting tory"
w
Ge neration Distributor u d pinball
to teach values, kill ." It i indeed
to hi credit. that Ira Bettelman has
applied his fortuitou bu ines ex-
peri nce to the admirable effort of
as isting emotionall handicapped
children .
However. I think that Ira would
be the fir t to disclaim your alle -
gation that he " ... almo t
ingle -
handedl y" helped to win respect
and legalization for pinball in
alifornia . I ra , and indeed hi
fath r
I. would b the fir t to
a knowledge the teamwork that
went into the legalization of nipper
games in alifornia .
ot only did a numb r of key
distributor help with time and
money . but al 0 the arne can be
said of th manufa turers and
operator , of which I am one . It was .
in fact , our company which alone
succeeded. after all others had
failed , in obtaining an important
loca tion as co -plaintiff to join u in
the suit against the Los Ang Ie
Ploi ce Department and the ity of
Lo
ngel
ot onl did one of the pioneer
manufacturers of th indu try. Mr.
William , te tify, but both th
bowling aile proprietor and I spent
the b tt r part of a da y on the
witness stand during thi historic
trial.
Al 0 , no one should 0 rlook the
most important contribution of all,
by attorney Donald Bos . Rufus
King a nd Warren Wolfe , all of
whom are responsibl for the fine
legal re earch and brief which
ultimate l stood again t the City'
appeal to the California Suprem
Court.
A an old n w paper man my elf,
Thank you .
Da vid LampE , Pre ident
Blip Electronic Games Ind.
o
application to our indu try that it won
hand down . I must comp liment you
on at la t giving us a magazine that
urpas ed even the be t days of Cash
Box and Billboard.
EASTERN MUSIC YSTEMS CORP.
Marvin Stein
Pre ident
l
ee next page]
trong cabinet de ign for long life.
o
Look s, acts and sound
the real thing.
like
o
Fa t and ea y service.
o
Play appeal never drop oft.
o
olid -state depemdability - full
one year warranty on logic board.
o
Love Computer - an updated version
of an old favorite .
o
De igned to la t for year and years.
LOVE COMPUTER By: EDCOE
omac t our loca l di tributor for thi a nd all othe r edcoe
produCl or
Ed coe Mf a nd e rvice Co .
95 12 J e£fe r on Bl vd
ul e r Cit y, Cal. 90230
r 2 13 J 836·3603
Circle 19 on reader ervice card.
11

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