Play Meter

Issue: 1975 April - Vol 1 Num 5

FROM THE EDITOR
In this issue, as in past ones, it is always our purpose to present the
different subjects and events pertaining to this industry in a fair and
impartial manner.
Feature articles in PIa Meter are based on facts and information gathered
from researching each article as thoroughly as possible. In these articles, we
attempt to present the available facts, distinguish the developing trends, note
the events and observe through our commentary the implications eiij!h
development may have on the industry and its future.
This approach to reporting enables you, the reader, to look at the facts
and decide for yourself any conclusions that can be made. In this issue, I am
convinced we have done that and more.
Inside is a thorough examination of the present controversy surrounding
the emergence of video cocktail table games in America. From all
indications, these controversial games are opening up new doors for
enterprising new operators. But the question in many industry leaders' minds
still is "Will history repeat itself?"
And for you "diehard" Wurlitzer operators out there who have been in
"Phono Limbo" since the U.S. Wurlitzer Co. deserted you, you may find our
story about the German Wurlitzers most interesting. It seems they're coming
back, but back from what and to what?
Last, but certainly not least, is our third feature story, which gives a close
look and a good listen to Columbia Pictures' hit of the year Tomm a
picture that is already breaking box office records and a soundtrack alreCldy
a proven million-seller. The central character, Tommy, is a deaf, dumb and
blind boy who becomes a new Messiah after becoming the pinball champion
of the world.
How does a blind deaf mute achieve such improbabilities? - You'll have
to see .the picture to find out. But the excellent soundtrack may net some
big money-making singles and, if we're lucky, perhaps a Little LP version. In
addition, the picture has provided and continues to provide innumerable
promotional tie-ins that are improving the image of pinball and promoting it
as a competitive sport.
We've had fun, been enlightened and interested while putting this issue
together. We hope you enjoy reading it and find it as interesting as we
did ... Odds are you will.
Sincerely,
Ralph C. Lally II
Editor and Publisher
put'tI£JDI
6
video converters welcome
It is with interest and some mild degree of surpirse that we report to you
this month about the emergence of the video cocktail table as one of the
most popular forms of coin-operated entertainment in America today.
In researching and writing the story, for example, we learned that the
reluctance of "conventional" operators and distributors to accept the
cocktail table game has brought "new blood" into the industry - new blood
which some argue helps the industry and some argue hurts the industry.
But there still remains to a large extent the problem of resistance to the
concept from operators and distributors who still point angrily to their
warehouses, stockrooms and garages littered with the long-cold ashes of the
upright video tennis type games whenever a cocktail table representative
approaches them.
"Why can't you give me something to make that thing pay again?" they
point at the cobwebby uprights. We agree. Why can't manufacturers provide
operators with techniques, kits or the actual services to convert the
now-useless uprights into money-making machines once again?
A couple of companies, in fact, have done exactly that. They provide
conversion kits or will convert the games themselves. We commend them for
their efforts and hope they will be able to alleviate to some extent the
frustration and anger long-felt by operators and distributors toward the
upright video tennis-type game.
7

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