Play Meter

Issue: 1975 April - Vol 1 Num 5

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April, 1975
Volume 1 / No.5
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PLAt' ItIETER
features
,Wurl itzer Whammy
21
Editor and Publisher Ralph C. Lally" ta Iks wIth Deutsche
WurlitLer officIals and their American distributors about
their successes in North America .
Cocktails, Anyon e?
MEMBER
26
West Coast Editor Gene Beley and Associate EdItor Sonny
Albarado team up to present a thorough look at the bustling
vIdeo cock tail table market from the vIewpoint o f manu f ac turers,
distributors and operators
Tommy Talk and Teasers
staff
31
Several writers discuss the latest vIsual assault to come from
director Ken Russell - a movIe of the Who audIo assault "Tomm y . "
In a specia l section on the f ilm , Associate Editor Sonny
Albarado tells the story and reviews the f il m ; East Coast
Editor Robert Haim gives his own opinions ; and Editorial
Assistant D el Leggett raps about the soundtrack . All of thIS
accompanied by pictures and illustra t ions.
EdItor and Publisher:
Ralph C. Lally II
ASSOCIate EdItor:
Sonny Albarado
dltorlal Assistant :
Del Leggett
West Coast Contributing EdItor:
Gene Beley
East Coast Controbutlng Editor:
Robert Halm
Tales of the Lock
50
Play Meter examines the issue o f security by dIscussing the
problem with a prominent operator and ta lking abou t what kind
of equipment and procedures are availab le to protect your
vital income.
Technical dltor:
Perry Miller
Art Director:
Roy WIllis
Pr o du ct Ion Assistant :
Steve Hebert
departments
From the Editor
Reader Service
Circulation Manager:
Carol P. Lally
Ty pography :
Studlo/Comp
6
Sound Off
58
8
Mailbox
12
Operating
MOA board members meet In New Orleans March 6·8
Distributing
Empire helps the YMCA
14
20
Manufacturing
Bally works hard and gets gambling lIcense
Pocket Change
Music Programming
Chart s, Tommy soundtrack
Coinman of the Month
Ira Bettelman, the LA legaliLer
46
24
32
40
Techn ical Top ics
19
On the Move
I nternat io na I Datel i ne
48
44
Calendar of Coming Events
43
New Products
52
Classified
54
Next Month
64
Advertising Representatives :
Ralph C. Lally II
Del Leggett
Cred i t : March cover photo, (ommy Man·
ning; April cover piloto, Paul Syl vest er ;
" Co ck tail , Any one " actiolJ photos,
I'll I'
lJeley; "Tomm " se t ion photos, Columbia
Picture and (om
ieman; " MOA Midy ear
M eet," 10 t er Photoyraphy In .,
('w Or·
lean; "IVurli t / er IVhammy, " Ralph C. Lall
II ; all illu trutiollS by No I i llis.
PLAY MET R 15 published monthly by
Skybird PublishIng Com p any, Inc.
PLAY METER, April, 1975, Volume I,
Number 5. PublIShIng Oillces, 4136 Wash ·
Ington Avenue, P.O . Box 2 4170, New Or ·
leans,
La.,
70184 .
Telephone
(504)
827 · 0320 . Pronllng OffIces, FranklIn Print ·
Ing Co., 209 Magazine St., New Orleans, La .
Controlled ci rCulat,on at New Orleans, La .
SubscroPtlon rates : U .S. and Canada - S20;
Europe and Japan- S35; Elsewhere- S40.
MultIple subscropt ions (ordered at one
tIme) : 2· 9, S17 each; 10· 24, SIS eaCh, 25
Or
more, S10 each . AdvertISIng rates on
request. Copyroght 1975 by Skybord Pub '
lishlng Company . N o part of this magazIne
may be reprOduced WIthout express permls·
sion . The trademarks, PLAY METER and
OIN INDUSTRY PLAY METER, a' e reg·
Istered . The editors are not responsIble for
unsolicited controbutions . Post master: Sen d
form 3579 to Play Meter, P.O . Box 24170 ,
New Orleans, La. 70184 .
5
FROM THE EDITOR
In this issue, as in past ones, it is always our purpose to present the
different subjects and events pertaining to this industry in a fair and
impartial manner.
Feature articles in PIa Meter are based on facts and information gathered
from researching each article as thoroughly as possible. In these articles, we
attempt to present the available facts, distinguish the developing trends, note
the events and observe through our commentary the implications eiij!h
development may have on the industry and its future.
This approach to reporting enables you, the reader, to look at the facts
and decide for yourself any conclusions that can be made. In this issue, I am
convinced we have done that and more.
Inside is a thorough examination of the present controversy surrounding
the emergence of video cocktail table games in America. From all
indications, these controversial games are opening up new doors for
enterprising new operators. But the question in many industry leaders' minds
still is "Will history repeat itself?"
And for you "diehard" Wurlitzer operators out there who have been in
"Phono Limbo" since the U.S. Wurlitzer Co. deserted you, you may find our
story about the German Wurlitzers most interesting. It seems they're coming
back, but back from what and to what?
Last, but certainly not least, is our third feature story, which gives a close
look and a good listen to Columbia Pictures' hit of the year Tomm a
picture that is already breaking box office records and a soundtrack alreCldy
a proven million-seller. The central character, Tommy, is a deaf, dumb and
blind boy who becomes a new Messiah after becoming the pinball champion
of the world.
How does a blind deaf mute achieve such improbabilities? - You'll have
to see .the picture to find out. But the excellent soundtrack may net some
big money-making singles and, if we're lucky, perhaps a Little LP version. In
addition, the picture has provided and continues to provide innumerable
promotional tie-ins that are improving the image of pinball and promoting it
as a competitive sport.
We've had fun, been enlightened and interested while putting this issue
together. We hope you enjoy reading it and find it as interesting as we
did ... Odds are you will.
Sincerely,
Ralph C. Lally II
Editor and Publisher
put'tI£JDI
6

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