FROM THE EDI TOR
Dear Readers,
Welcome to Play Meter - a brand-new trade publication dedicated to serving the entire music and games
industry. This magazine is for everyone engaged in or associated with the coin-operated amusemen t machine
business.
Every young, fast growing, thriving industry needs at least one good publication that can adequately
provide a level of communication that is not only vital to the growth of the industry, but which also serves as
an indicator of where the industry is now, where it has been and where it is headed. Play Meter is such a
publication.
While it is the intention of this publication to keep the reader informed as to the latest developments in his
particular phase of the business, we will also attempt to broaden his knowledge of the industry, investigate its
past, evaluate its progress, examine its efforts and plan for its future.
Play Meter is designed to communicate at all levels of the industry and to form a bridge of communication
over these various levels as they relate to one another. Communicate is what we intend to do and prosperity
for the industry is what we are going to accomplish.
As a reader of this first issue you have a responsibility to yourself as a businessman and to the industry.
Because of the nature of this business, the number of advertisers who will use this medium is limited. They
alone cannot support a publication such as this. Just as they have met their responsibilities and have given us
their support, so you too must take pride in your industry and give Play Meter your support by ordering your
subscription.
Without any paid subscriptions, Play Meter cannot exist. We're now halfway home. Only you can bring us
the rest of the way.
To put the whole matter in a nutshell, the purpose of this first complimentary issue of Play Meter is to
make certain that you, t he reader, will never be caught saying to yourself, " Why didn't I subscribe to Play
Meter sooner?"
After reading this issue you will have no excuses. So send your subscription now. And enjoy the first issue!
•••
Attend MOA
Very truly yours,
Ralph C. Lally II
Publisher
Expo '74 is again shaping up t oward a "really big show" for manufacturers, operators and distributors who
will be lucky enough to make the trip to Chicago this November 1-3.
But alt hough the convention has been growing by leaps and bounds over the past several years, and all
indications are that it will again top all previous attendance records, the annual fete hosted by the Music
Operators of America still, we feel , does not reach the number of persons in the music and games industry
t hat it should .
Fortunately, membership and support for the MOA has shown signs of growth and expansion over the last
year. A big reason for that gain, no doubt, has been the membership drive undertaken by MOA President
Russell Mawdsley.
But Mawdsley himself admits wearily that the total membership in MOA encompasses only a minor
percentage of persons in the industry.
Why is this? The staff of Play Meter doesn't completely understand.
Apat hy, we believe, is no excuse. A man who doesn't care to support his own industry would likely sit by
and watch his own business deteriorate. And we certainly hope that is not the case.
This magazine therefore urges persons and firms in all facets of the music and games industry to support
MOA, and to make every effort to attend the upcoming convention.
It will certainly be worth your while. The wealth of information and guidance offered by MOA (both the
organization and the convention) will almost certainly help your business become healthier than it is now.
And the business you save may be your own. • • •
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